| 期刊論文| 1. | Thiele, S. R.、Mackay, M. M.(2001)。Assessing the performance of brand loyalty measures。Journal of Services Marketing，15(7)，529-541。   | | 2. | Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1，24-33。 | | 3. | Rao, A. R.、Ruekert, R. W.(1994)。Brand alliances as signals of product quality。Sloan Management Review，36(1)，87-97。 | | 4. | Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing，35(11/12)，1238-1258。 | | 5. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。 | | 6. | Journal of Consumer Research，1(6)，519-529。 | | 7. | Lutz, Richard J.、Mackenzie, Scott B.、Belch, George E.(1986)。Attitude toward the Ad as a Mediator of Advertising Effectiveness: Determinate and consequences。Advances in Consumer Research，10，532-539。 | 圖書| 1. | Moriarty, S.、Keengan, W.、Duncan, T.(1991)。Marketing。New Jersey：Free Press, A Division of Simon and Schuster。 | | 2. | 孫秀惠(2009)。公共關係：理論、策略與研究實例。臺北：正中書局。 延伸查詢 | | 3. | Upshaw, Lynn B.(1995)。Building brand identity: A strategy for success in a hostile marketplace。New York：John Wiley & Sons, Inc.。 | | 4. | Kotler, Philip、Armstrong, Gary、方世榮(2002)。行銷學原理。臺北：東華書局。 延伸查詢 | | 5. | Robertson, Thomas S.(1970)。Consumer Behavior。Glenview, IL：Scott-Foresman and Company。 | | 6. | Kolter, P.(1999)。Marketing Management。Englewood Cliffs, New Jersey：Prentice Hall。 | | 7. | Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。 | | 8. | Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。 | | 9. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | | 10. | Boyd, H. W.、Walker, O. C.、Larreche, Jean-Claude(1995)。Marketing Management-A Strategic Approach with A Global Orientation。 | | 11. | Jacoby, J.、Olson. J. C.(1970)。An attitude model of brand loyalty。conceptual underpinnings and instrumentation research。 | 其他| 1. | 化妝品產業，http://www.jack-ck.com/viewthread.php?tid=106167。 | | 2. | Mackenize, S. B.，Spreng, R. A.(1992)。How Does Motivation Moderate the Impact of Central and peripheral Processing on Brand Attitudes and Intentions?。 | |