期刊論文| 1. | Smith, D.(1995)。Practice as a Marketing Tool: Four Case Studies。Library Trends，43(3)，450-462。   |
| 2. | Powers, J. E.(1995)。Marketing in the Special Library Environment。Library Trends，43(3)，478-493。 |
| 3. | Bushing, M. C.(1995)。The Library's Product and Excellence。Library Trends，43(3)，384-400。 |
| 4. | Dimick, B.(1995)。Marketing Youth Services。Library Trends，43(3)，463-477。 |
| 5. | Shapiro, B.(1973)。Marketing for Nonprofit Organizations。Harvard Business Review，51(5)，223-232。 |
| 6. | Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing，33(1)，10-15。 |
| 7. | Kotler, Philip(1979)。Strategies for Introducing Marketing into Nonprofit Organizations。Journal of Marketing，43(1)，37-44。 |
| 8. | Lawrence, Cral(1977)。Libraries a Marketable Resource。Canadian Library Journal，34(5)，409-411。 |
| 9. | Oldman, Christine(1977)。Marketing Library and Information Services。European Journal of Marketing，11(6)，460-474。 |
| 10. | Andreasen, Alan R.(1980)。Advancing Library Marketing。The Journal of Library Administration，1(3)，17-32。 |
| 11. | Dragon, Andrea C.(1979)。Marketing the Libraries。Wilson Library Bulletin，53(1)，498-502。 |
| 12. | Wasserman, Paul、Ford, Gary T.(1980)。Marketing and Marketing Research: What the Library Manager Should Learn。The Journal of Library Administration，1(1)，19-29。 |
| 13. | Moulton, Bethe(1981)。Marketing and Library Cooperatives。Wilson Library Bulletin，55(4)，347-352。 |
| 14. | Carroll, Caniel(1982)。Library Marketing: Old and New Truths。Wilson Library Bulletin，57(3)，212-216。 |
| 15. | Dragon, Andrea C.、Leisner, Tony(1983)。The ABCs of Implementing Library Marketing。The Journal of Library Administration，4(4)，33-48。 |
| 16. | Cronin, Blaise(1985)。Information Services Marketing。South African Journal of Library and Information Science，53(3)，115-119。 |
| 17. | Ojiambo, J. B.(1994)。Application of Marketing Principles and Techniques to Libraries and Information Centres。Library Review，43(2)，46-51。 |
| 18. | Rowley, J. E.(1995)。Applying the Marketing Concept to Information。Refer，11(3)，6-7。 |
| 19. | Rowley, J. E.(1995)。From Storekeeper to Saleman: Implementing the Marketing Concept in Libraries。Library Review，44(1)，24-35。 |
| 20. | Hamon, P. G.(1995)。Marketing and the Political Environment。Library Trends，43(3)，431-449。 |
| 21. | Weingand, Darlene E.(1995)。Preparing for the New Millenium: the Case for Using Marketing Strategies。Library Trends，43(3)，295-317。 |
| 22. | Olson, C. A.、Moseman, S. S.(1997)。Overworked? Understaffed? Don't Stop Marketing。Information Outlook，1(3)，20-23。 |
| 23. | Galvin, C. K.、Keiser, B. E.(1994)。A Marked- Driven Approach for the Library/ Information Center。FID News Bulletin，44(1)，5-11。 |
| 24. | Johnson, D. T.(1995)。Focus on the Library Customer: Revelation, Revoluation, or Redundancy。Library Trends，43(3)，318-325。 |
| 25. | Ross, J.(1995)。Sending a Message: Marketing Your Library for Maximum Impact。Library Mosaics，6(2)，16。 |
| 26. | Wadley, A. L.、Hayward, T. E.(1997)。Marketing the Public Library Service to the Full Time Employed: Future Directions。Library Management，18(5/6)，253-263。 |
| 27. | Kies, Cosette(1989)。Marketing the Librarian: the Weakest Link in the Chain。The Catholic Library World，61，25-30。 |
| 28. | Savard, R.(1996)。Librarians and Marketing: an Ambiguous Relation and Library Research。New Review of Information and Library Research，2，41-55。 |
| 29. | Walker, M. E.(1995)。A New Hospital Library: a Marketing Opportunity。Bulletin of the Medical Library Association，83(3)，330-332。 |
| 30. | Clair, G. St.(1995)。Marketing the Library? Or Marketing the Products。One-Person Library，12(1)，1-4。 |
| 31. | Cockrill, A.(1994)。A Comparative Analysis of Marketing Management in British and German University Libraries。Library and Information Research News，18(61)，29-30。 |
| 32. | Cockrill, A.(1996)。A Comparative Analysis of Marketing Management in British and German University Libraries: the Results。Library and Information Research News，21(67)，22-24。 |
| 33. | Doherty, N. F.、Smith, I. G.、Saker, J.(1995)。Marketing Development in the Public Library Sector: an Empirical Analysis。Journal of Information Science，21(6)，449-458。 |
| 34. | Volpe, N.(1996)。An Information Playground: Kansas City Public's New Marketing Campaign。Missouri Library World，1(2)，20-21。 |
| 35. | Barker, G.、Hartridge, D.、Nicholson, C.(1996)。Implementing a Marketing Strategy。Public Library Journal，11(3)，65-68。 |
| 36. | Saez, E. E. D.(1996)。Marketing the School Library。The School Librarian，44(11)，8-11。 |
| 37. | Neal, S.(1997)。The Virtual Library: a Market Perspective。Bottom Line，10(3)，100-106。 |
圖書| 1. | Kotler, Philip、Andreasen, Alan R.(1987)。Strategic Marketing for Non-Profit Organizations。Englewood Cliffs, New Jersey。 |
| 2. | Leerburger, Benedict A.(1982)。Marketing the Library。Plains, New York。 |
| 3. | Kotler, Philip(1982)。Marketing for Non-Profit Organizations。Englewood Cliffs, NJ：Prentice-Hall。 |
| 4. | Grunnenwald, Joseph P.(1989)。Developing a Marketing Program for Libraries。Developing a Marketing Program for Libraries。Clarion, PA。 |
| 5. | Leerburger, Benedict A.(1989)。Promoting and Marketing the Library。Promoting and Marketing the Library。Boston, MI。 |
| 6. | Grunnenwald, Joseph P.(1983)。Developing a Marketing Program for Libraries。Developing a Marketing Program for Libraries。Clarion, PA。 |
| 7. | Weingand, Darlene E.(1987)。Marketing/ Planning Library and Information Services。Marketing/ Planning Library and Information Services。Littleton, Colorado。 |
| 8. | Hamilton, Feona(1990)。InfoPromotion: Publicity and Marketing Ideas for the Information Profession。InfoPromotion: Publicity and Marketing Ideas for the Information Profession。Hants, England。 |