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題名:資訊服務業廠商競爭策略與績效的研究
書刊名:企業管理學報
作者:許通安黃豐慶皮世明
作者(外文):Hsu, Tong-anHuang, VincentPi, Shih-ming
出版日期:1999
卷期:44
頁次:頁39-73
主題關鍵詞:資訊服務業競爭策略策略群組績效Information service industryCompetitive strategyStrategic groupPerformance
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:13
  • 點閱點閱:17
     本研究係針對資訊服務業廠商進行調查,利用問卷調查配合深入訪談的方式,從 廠商的競爭策略著手,來檢視不同競爭策略的採用,是否對於獲致的績效具有顯著差異。同 時,也探討資訊服務業的策略群組,以及群組間績效的差異。經過因素分析後,本研究將廠 商的競爭策略分成五個構面,分別是:成本領導策略、創新差異策略、行銷差異策略、集中 化策略以及代理商策略等。此外,利用這些競爭策略的組合,可以將廠商分成五個策略群組 。研究結果顯示,不同策略群組間的組織正式化程度有顯著差異;而其餘組織構面的檢定則 未達顯著水準。不同策略群組間的銷售額滿意度有顯著差異;而其餘績效變數檢定則未達顯 著水準。
     This study utilizes questionnaire as well as in-depth interview to further investigate the corporate competitive strategy in the information service industry, in addition to exam whether the difference between the adoption of different competitive strategy, and the derived performance is significant. Meanwhile, this paper also studies the strategic groups in the information service industry and the difference of the performances among these groups. After factor analysis, we found that there are five dimensions in competitive strategy, such as cost leadership strategy, innovation strategy, marketing strategy, focus strategy and agent strategy. Meanwhile, we also divided these samples to five strategic groups. The research finding indicated that there are significant differences among the oranization's centralization and sales satisfaction of different strategic groups, and there are no significant differences in other dimensions.
期刊論文
1.Covin, J. G.、Slevin, D. P.、Schultz, R. L.(1994)。Implementing strategic missions: Effective strategic, structural and tactical choices。Journal of Management Studies,31(4),481-505。  new window
2.ZeithamI, C. P.、ZeithamI, V. A.(1984)。Environmental management revising the marketing perspective。Journal of Marketing,48(2),46-53。  new window
3.Covin, J. G.、Slevin, D. P.、Prescott, J. E.(1990)。The effects of technological sophistication on strategic profiles, structure and firm performance。Journal of Management Studies,27(5),485-510。  new window
4.Chaffee, E. E.(1985)。Three Models of Strategy。Academy of Management Review,10(1),89-98。  new window
5.Boyd, Brain K.(199107)。Strategic Planning and Financial Performance: A Meta-Analytic Review。Journal of Management Studies,28(4),353-374。  new window
6.Miller, Danny(1988)。Relating Porter's Business Strategies to Environment and Structure: Analysis and Performance Implications。Academy of Management Journal,31(2),280-308。  new window
7.Covin, Jaffrey G.(1991)。Entrepreneurial versus conservative firms: A comparison of strategies and performance。Journal of Management Studies,28(5),439-462。  new window
8.Ginsberg, A.、Venkatraman, N.(1985)。Contingency Perspectives Of Organizational Strategy: A Critical Review Of The Empirical Research。Academy of Management Review,10,421-434。  new window
9.Chakravarthy, B. S.(1982)。Adaptation: A Promising Metaphor for Strategic Management。Academy of Management Review,7(1),35-44。  new window
10.Bourgeois, L. J.(1984)。Strategic Management and Determinism。Academy of Management Review,9(4),586-596。  new window
11.Brignall, T. J.、Fitzgerald, R. J.(1991)。Performance Measurement in Service Businesses。Management Accounting-London,69(10),34-36。  new window
12.Burgelman, R. A.(1983)。A Model of the Interaction of the Strategic Behavior, Cooperate Context, and the Concept of Strategy。Academy of Management Review,8,61-70。  new window
13.Chandler, G. N.、Hanks, S. H.(1993)。Measuring the Performance of Emerging Businesses: A Validation Study。Journal of Business Venturing,8(5),391-408。  new window
14.Child, J.(1972)。Organizational Structure and Strategies of Control: A Replication of the Aston Study。Administrative Science Quarterly,17,163-177。  new window
15.Covin, J. G.、Slevin, D. P.(1994)。Corporate Entrepreneurship in High and Low Technology Industries: A Comparison of Strategic Variables, Strategy Patterns and Performance in Global Markets。Journal of Europe Marketing,3(3),99-127。  new window
16.Covin, J. G.、Slevin, D. P.、Covin, T. J.(1990)。Content and Performance of Growth-seeking Strategies: A Comparison of Small Firms in High and Low Technology Industries。Journal of Business Venturing,5(6),391-412。  new window
17.Harrigan, K. R.(1985)。An Application of Clustering for Strategic Group Analysis。Strategic Management Journal,1,55-73。  new window
18.Hernon, P.、Mclure, C. R.(1993)。U.S. Government Information Policy: The Coming of a New Administration。CD-ROM Professional,14-25。  new window
19.Kotabe, M.、Duhan, D. F.(1993)。Strategy Clusters in Japanese Markets: Firm Performance Implications。Journal of the Academy of Marketing Science,21(1),21-31。  new window
20.Kotha, S.、Nair, A.(1995)。Strategy and Environment as Determinants of Performance: Evidence from the Japanese Machine Tool Industry。Strategic Management Journal,16(7),497-518。  new window
21.Quinn, J. B.(1981)。Formulating Strategy: One Step at a Time。Journal of Business Strategy,1,42-63。  new window
22.Reiman, B. C.(1973)。On the Dimensions of Bureaucratic Structure: An Empirical Reappraisal。Administrative Science Quarterly,418-468。  new window
23.Schendel, D.、Patton, R.(1978)。A Simultaneous Equation Model of Corporate Strategy。Management Science,24,1611-1621。  new window
24.Thorelli, H. B.(1977)。Organizational Theory: An Ecological View。Strategy Plus Structure Equals Performance。  new window
25.Hall, D. J.、Saias, M. A.(1980)。Strategy follows structure。Strategic Management Journal,1(2),149-163。  new window
26.Venkatraman, N.、Ramanujam, Vasudevan(1986)。Measurement of Business Performance in Strategy Research: A Comparison of Approaches。Academy of Management Review,11(4),801-814。  new window
27.Powell, T. C.(1992)。Organizational Alignment as Competitive Advantage。Strategic Management Journal,13(2),119-134。  new window
學位論文
1.邱慶德(1992)。企業經營策略、組織結構與績效關係之研究(碩士論文)。淡江大學。  延伸查詢new window
2.皮世明(1995)。關鍵成功因素與競爭策略--以台灣資訊服務業為例(碩士論文)。中央大學。  延伸查詢new window
3.莊榮勸(1996)。事業策略、組織結構與績效關係之研究-國內上市建設公司之實證研究(碩士論文)。國立中興大學。  延伸查詢new window
4.劉士全(1994)。環境、事業策略與組織結構間權變關係之探討--台灣家電業之實證研究(碩士論文)。國立中興大學。  延伸查詢new window
5.魏小蘭(1995)。台灣地區軟體業行銷策略、公司發展階段與績效之相關研究(碩士論文)。國立中央大學。  延伸查詢new window
6.Hunt, M.(1972)。Competition in the Maior Home Appliance Industry, 1960-1970(博士論文)。Harvard University。  new window
7.林建煌(1989)。策略組群、組織作為與績效關係研究:飲料業實證研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Weick, K. E.(1979)。The social psychology of organizing。Reading, Mass:Addison-Weslsy。  new window
2.Donaldson, G.(1984)。Managing Corporate Wealth。New York:Praeger Inc。  new window
3.Hatten, K. J.、Hatten, M. L.(1987)。Strategic Management: Analysis and Action。Prentice-Hall。  new window
4.Hofer, Charles W.、Schendel, Dan E.(1978)。Strategy formulation: analytical concepts。West Publishing Company。  new window
5.Chandler, Alfred D. Jr.(1962)。Strategy and Structure: Chapters in the History of the American Industrial Enterprise。MIT Press。  new window
6.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
圖書論文
1.Lucas, H. C. Jr.(1993)。The Business Value of Information Technology: A Historical Perspective and Thoughts for Future Research。Strategic Information Technology Management。Idea Group。  new window
 
 
 
 
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