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題名：製造與行銷部門之互動與協調機制的實證研究
書刊名：管理學報
作者：方世榮 引用關係
作者(外文)：Fang, Shyh-rong
出版日期：1999
卷期：16:3
頁次：頁403-425
主題關鍵詞：競爭目標；互動衝突；協調機制；Competitive goal；Interaction conflict；Coordinating mechanism
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:4
  • 點閱點閱:47
　　　　　企業為求提高公司整體的績效，愈來愈重視部門間的互動與整合的問題。然而過 去的相關文獻大多從行為面與新產品開發等角度來探討，且較多集中在行銷與研發部門的互 動。本文主要從策略層面探討製造與行銷互動的問題，並以公司競爭目標作為此二部門之互 動的界面，且由此衍伸至互動領域的衝突之探討。此外，本文與過去文獻較不同的地方，在 於本研究強調各種解決互動認知差距與互動衝突的協調機制之運用，並探討其對績效的影響 。最後，本文亦採用各種多變量統計方法作為本文模型架構之實證分析。
　　　　　In the recent ,many firms more emphasize the integration and interaction of the functional departments of company, in order to escalate company performance. However, for the past literature, all have focus on the behavior perspective and new product development, and focus on the interaction between marketing and R&D. Thus, this thesis mainly studies the interaction between manufacturing and marketing from strategic perspective and take the company competitive goal as the interface of the two departments; then, we study the conflicts of the interaction area. Furthermore, this research explores the coordinating mechanism on the interaction problems, and its impact on company performance .The last, this thesis also uses many multivariate statistical methods for the empirical study.
期刊論文
1.Ruekert, R. W.、Walker, O. C. Jr.(1987)。Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence。Journal of Marketing，51，1-19。  new window
2.Crittenden, Victoria、Gardiner, Lorraine R.、Stam, Antonie(199311)。Reducing conflict between marketing and manufacturing。Industrial Marketing Management，22(4)，299-309。  new window
3.St. John, C. H.、Rue, L. W.(1991)。Co-ordinating mechanisms, consensus between marketing and manufacturing groups, and marketplace performance。Strategic Management Journal，12(7)，549-555。  new window
4.Kumar, K.、Van Dissel, H. G.(1996)。Sustainable collaboration: Managing conflict and cooperation in interorganizational systems。MIS Quarterly，20(3)，279-300。  new window
5.Swamidass, P. M.、Newell, W. T.(1987)。Manufacturing strategy, environmental uncertainty and performance: a path analytic model。Management Science，33(4)，509-524。  new window
6.Song, X. M.、Montoya-Weiss, M. M.、Schmidt, J. B.(1997)。Antecedents and consequences of cross-functional cooperation: A comparison of R&D, manufacturing, and marketing perspectives。Journal of Product Innovation Management，14(1)，35-47。  new window
7.Leong, K. G.、Snyder, D. L.、Ward, P. T.(1990)。Research in the process and content of manufacturing strategy。OMEGA: The International Journal of Management Science，18(2)，109-122。  new window
8.Richardson, P. R.、Taylor, A. J.、Gordon, J. R. M.(1985)。A Strategic Approach to Evaluating Manufacturing Performance。Interfaces，15(6)，15-27。  new window
9.Kahn, K. B.、McDonough, E. F.(1996)。Marketing's integration with R&D and manufacturing: A cross-regional analysis。Journal of International Marketing，5(1)，51-76。  new window
10.Gupta, A. K.、Raj, S. P.、Wilemon, D.(1986)。A Model for Studying R&D--Marketing Interface in the Product Innovation Process。Journal of Marketing，50(2)，7-17。  new window
11.方世榮(19960300)。從策略觀點探討製造與行銷策略之互動對績效的影響--電子／資訊業的實證研究。中山管理評論，4(1)，63-88。new window  延伸查詢new window
12.Berry, W. L.、Hill, T.(1992)。Linking Systems to Strategy。International Journal of Operations and Production Management，12(10)，3-15。  new window
13.Crittenden, Victoria L.(1992)。Close the Marketing/Manufacturing Gap。Sloan Management Review，33(3)，41-51。  new window
14.Karmarkar, Uday S.(1996)。Integrative Research in Marketing and Operations Management。Journal of Marketing Research，18，125-133。  new window
15.Pettit, John D. Jr、Goris, Joser R.、Vaught, Bobby C.(1997)。An examination of organizational communication as a Moderator of the relationship between job performance and job satisfaction。Journal Of Business Communication，34(1)，81-98。  new window
16.Roth, Aleda V.、Miller, Jeffery G.(1992)。Success factors in manufacturing。Business Horizons，35(4)，73-81。  new window
17.Ward, P. T.、Leong, G. K.、Boyer, K. K.(1994)。Manufacturing Proactiveness and Performance。Decision Science，25(3)，337-358。  new window
18.Fine, C. H.、Hax, A. C.(1985)。Manufacturing strategy: A methodology and an illustration。Interfaces，15(6)，28-46。  new window
19.Webster, Frederick E. Jr.(1992)。The Changing Role of Marketing in the Corporation。Journal of Marketing，56(4)，1-17。  new window
20.Walker, Orville C. Jr.、Ruekert, Robert W.(1987)。Marketing's role in the implementation of business strategies: A critical review and conceptual framework。Journal of Marketing，51(3)，15-33。  new window
21.Gupta, Y. P.、Lonial, S. C.、Mangold, W. G.(1991)。An Examination of the Relationship Between Manufacturing Strategy and Marketing Objectives。International Journal of Operations & Production Management，11(10)，33-43。  new window
22.Reitsperger, W. D.、Daniel, S. J.(1990)。Dynamic Manufacturing: A Comparison of Attitude in the USA and Japan。Management International Review，30(3)，203-216。  new window
23.Rogers, Martha、Peppers, Don、Joseph, II Pine(1995)。Do You Want to Keep Your Customers Forever?。Harvard Business Review，March/ April。  new window
24.Wind, Y.(1981)。Marketing and the Other Business Functions。Research in Marketing，5，237-264。  new window
25.Tunalv, Claes(1992)。Manufacturing Strategy - Plans and Business Performance。IJOPM，12(3)，4-24。  new window
26.Mukhopadhyay, S. K.、Ghose, S.(1993)。Quality as the Interface Between Manufacturing and Marketing: A Conceptual Model and An Empirical Study。Management International Review，33，39-52。  new window
27.Mallick, Debasish N.、Fitzsimmons, James A.、Kuvells, Panaiotis(1991)。Design Strategy and Its Interface with Manufacturing & Marketing: A Conceptual Framework。Journal of Operations Management，10(3)，398-415。  new window
28.Brown, Steve、Davig, William(1992)。Incremental Decision Making in Small Manufacturing Firms。Journal of Small Business Management，April，53-60。  new window
29.Chan, K. C.(1993)。Intelligent Corporate Strategy Beyond World Class Status。International Journal of Operations & Production Management，13，18-28。  new window
30.楊望遠(1991)。慢工出細活落伍了。管理雜誌，162-164。  延伸查詢new window
研究報告
1.Miller, J. G.、Kim, J. S.、Kim, K. Y.(1990)。Manufacturing Strategies of The U. S. and Korean Firms: A Comparative Analysis。0。  new window
學位論文
1.鍾育明(1995)。製造策略、行銷策略之配合與績效關係之研究--以家庭用紙產業為例(碩士論文)。國立中興大學。  延伸查詢new window
2.林永富(1995)。製造與行銷互動之實證研究－電子 / 資訊業與食品業的比較分析，0。  延伸查詢new window
3.管康彥(1988)。從事業策略觀點看臺灣製造業研究開發與行銷互動，0。  延伸查詢new window
圖書
1.Hill, T. J.(1989)。Manufacturing Strategy: Text and Cases。Irwin。  new window
2.Hayes, R. H.、Wheelwright, S. C.(1984)。Restoring Our Competitive Edge: Competing Through Manufacturing。New York：John Wiley and Sons。  new window
3.Robinson, R. B., Jr.、Pearce, J. A.(1991)。Strategic Management: Formulation Implementation。Strategic Management: Formulation Implementation。Homewood, IL。  new window
4.賴士葆(1990)。研究發展 / 行銷 / 製造三部門互動與新產品發展績效相關之研究。研究發展 / 行銷 / 製造三部門互動與新產品發展績效相關之研究。沒有紀錄。  延伸查詢new window
圖書論文
1.Groff, Gene K.、John, Garon H.(1990)。Fundamentals for Developing Manufacturing Strategy。Strategy Management Methods and Studies。Netherlands Amsterdam：Elsevier Science Publishers B. V.。  new window
 
 
 
 
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