隨著人力資源之受到重視，工作滿意、服務熱忱及離職傾向成為專家探討之主題。 本論文選擇中式速食三商巧福及西式速食麥當勞之直營店店長為研究對象，探討中西式速食 業店長的工作滿意、服務熱忱及離職傾向間之關聯性。其研究方法採問卷調查方式進行，總 計發放問卷中式122家、西式245家，回收問卷中式86份（回收率70.50%），有效問卷84份（ 佔發放68.85%）；西式回收202份（回收率82.45$%），有效問卷196份（80%）；以單因子變 異數分析，Scheffe檢定（α=0.05），相關性分析等方法進行分析，獲得以下主要結論： 一、中式速食店長方面： （一）店長的工作滿意的各層面，對主管及同事的滿意度最高，最不滿意的為昇遷。店 　　　長的教育程度愈高，愈對目前工作性質感到不滿意。女性店長之工作滿意度低於 　　　男性。 （二）店長之年齡、年資、教育程度及工作經驗愈高者，愈具有服務熱忱；相反的，店 　　　長之年齡及年資愈高者，離職傾向愈低；高中(職)或未婚之店長，具有較高之離 　　　職傾向。 （三）店長之工作滿意度愈高、服務熱忱愈高。工作愈不滿意，則離職傾向愈高。 二、西式速食店長方面： （一）店長的工作滿意之各層面，對主管的滿意度最高，最不滿意層面為昇遷。女性之 　　　工作滿意度高於男性。教育程度愈高，愈對店長之工作感到不滿意。 （二）店長之年齡、年資、教育程度及工作經驗愈高，愈具有服務熱忱；而店長之年齡 　　　、年資愈高者，則離職傾向愈低。25歲以下或3-4年資的店長，離職傾向較高。 （三）店長之工作滿意度愈高，愈具有服務熱忱；對目前工作愈不滿意，愈具有離職傾 　　　向。

　　　　　This study was conducted on branch managers of Chinese and Western fast food restaurants in Taiwan, ROC. The objective of this study was to investigate branch manager's job satisfaction and to analyze the relationship of job satisfaction, service orientation and intention to leave. Chinese fast food restaurant-Mercuries Group and Western fast food restaurant-McDonald were selected for this study. The data obtained from a survey based on designed questionnaire for 122 branch managers of Chinese fast food restaurant and 245 branch managers of Western fast food restaurant in May, 1998. Chinese: 86 copies of which (70.50%) are returned, 84 copies are found to be effective (68.85%); Western:202 copies of which (82.45%) are returned, 196 copies are found to be effective (80%). The statistical methods of Scheffe-test (α=0.05), One way ANOVA and Analysis Correlation were used to analyzing. The major findings are as follows: 1.The job satisfaction factors are designated as supervisor, staff, promotion, salary and work properties. The highest job satisfaction factor of both Chinese and Western branch managers is shown to be supervisor. The most dissatisfactory factor of both Chinese and Western branch managers is promotion. 2.Female branch managers of Chinese fast food restaurants are shown to be lower in job satisfaction than that of male. On the contrary, female branch managers of Western fast food restaurants are shown to be higher in job satisfaction than that of male. The branch manager of both types restaurants with higher education level is shown to be more dissatisfactory in his job. 3.The demographic variables are designated as sex, age, marrriage, education, working period, and work experience. Branch managers of both types restaurants at higher level of age, working period, education and work experience are shown to have more service orientation. 4.Branch managers of both types restaurants at higher level of age and working period are shown to be less intention for leaving their jobs. Branch managers of Chinese fast food restaurants at high school level or single are shown to have higher intention for leaving their jobs. Branch managers of Western fast food restaurants at below 25 years old or 3-4 years working period are shown to have higher intention for leaving their jobs. 5.There is a positive correlation between job satisfaction and service orientation in both types restaurants in which branch managers with higher job satisfaction are shown to have higher service orientation. 6.There is a negative correlation between job satisfaction and intention to leave in both types restaurants in which branch managers were more dissatisfactory to their jobs are shown to have higher intention for leaving their jobs.