本文利用我國A股非金融類上市公司2008-2014年數據,考察了媒體針對上市公司的負面報道對審計定價及審計延遲的影響,結果發現,媒體負面報道與審計定價呈顯著正向關系,但與反映審計努力程度的審計延遲沒有顯著關聯。這表明,對于負面報道較多的客戶,審計師會收取風險溢價來轉移自身風險,而不會通過提高審計投入來降低風險。進一步研究發現,公司財務狀況、分析師跟蹤、控制權性質對于負面報道與審計定價之間的關系具有調節作用,但上述因素對負面報道與審計延遲之間的關系均沒有顯著影響。這一研究不僅有助于了解負面報道對審計投入的影響,而且有助于進一步理解負面報道對審計定價的影響機理。

Using the data of A-share listed companies,this paper investigates the effect of negative media coverage on audit fee and audit delay.The result shows that,consistently with existing literatures,there is a positive relationship between negative coverage and audit price.On the other hand,however,there is no significant association between negative coverage and audit delay which is a proxy of audit effort.The results demonstrate that the positive relationship between negative coverage and audit price mainly comes from risk premium but not increased audit effort.Further tests show that financial position,analyst following,and ownership nature can moderate the effect of negative coverage on audit pricing.All above moderate factors play no roles on the association of negative coverage and audit delay.