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題名：感謝反饋來源對捐贈意願的影響：有調節的中介效應
書刊名：應用心理學
作者：劉波／馬永斌／魯禮華
出版日期：2016
卷期：22(2)
頁次：162-171+192
主題關鍵詞：感謝反饋來源；事實信息；感知的社會價值；捐贈意願；Gratitude feedback sources；Factual information；Perceived social value；Donation intention
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本文采用實驗法分析在信任缺失的情境下,慈善捐贈過程中感謝反饋有誰傳遞及如何傳遞等問題。結果發現,相比較慈善組織傳遞感謝,受捐者本人感謝更能增加人們的捐贈意愿,感知的社會價值在二者之間起到部分中介作用;事實信息調節感謝反饋來源與感知的社會價值之間的關系。結論表明,相比較慈善組織傳遞感謝,受捐者本人感謝更有效,只有在感謝反饋中包含事實信息時,受捐者本人感謝才可以增加人們感知的社會價值和捐贈意愿。
he present study explores the questions of who and how to deliver gratitude feedback in donation process under the trust-lacking condition. Results show that compared with charitable organizations,the gratitude feedback directly from beneficiaries can increase individuals’ donation intention; individuals ’ perceived social worth partially mediates the relationship of gratitude feedback sources and donation intention; the relationship between gratitude feedback sources and perceived so-cial worth is moderated by factual Information. Our results indicate that compared with charitable organizations,the gratitude feedback from beneficiaries is more effective,and beneficiaries ’ gratitude feedback including some specific factual information can increase individuals’ perceived social worth and subsequent donation intention.
期刊論文
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學位論文
1.侯俊東(2009)。非營利組織感知特性對個人捐贈行為影響研究(博士論文)。華中科技大學，武漢。  延伸查詢new window
圖書論文
1.Batson, C. D.(1998)。Altruism and prosocial behavior。The handbook of social psychology。McGraw-Hill。  new window
2.Leary, M. R.、Baumeister, R. F.(2000)。The nature and function of self-esteem: Sociometer theory。Advances in experimental social psychology。Academic Press。  new window
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