作為《心理學報》"以小撥大:行為決策助推社會發展"專欄的開篇,本文嘗試簡要介紹助推含義和發展歷程,分析助推的必要性,小結助推的主要方法和應用領域,評述助推研究在提升民眾的健康、財富、幸福等方面"以小撥大"的作用,澄清關于助推的若干爭議,并對研究者開展助推研究提出了若干建議。在文章的最后,我們簡要勾勒了本專欄論文的主要內容,討論了助推研究在國內起步發展的方向,冀望更多的心理學工作者加入到"助推研究"的行列。

As an editorial for Acta Psychologica Sinica’s special column, this paper provides a concise overview of the nudge concept and its progress. The necessity of the concept is analyzed, and the main methods and fields of application are summarized. The effects of the concept on the promotion of people’s health, wealth, and happiness are elucidated, and the related disputes are clarified. Several suggestions that may help researchers in carrying out nudge research are also derived. We briefly draw the outlines for several papers in this special column and discuss the outlook for how nudge research should begin in China with the goal of attracting psychologists to devote to nudge research.