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題名：新創公司的創業導向如何影響公司績效：客戶導向重要嗎？
書刊名：明志學報
作者：楊淑宜／劉怡君
作者(外文)：Yang, Shu-yi／Liu, Yi-chun
出版日期：2020
卷期：48
頁次：頁55-81
主題關鍵詞：新創企業；創業導向；客戶導向；公司績效；調節效果；New ventures；Entrepreneurial orientation；Customer orientation；Firm performance；Moderating effect
原始連結：連回原系統網址new window
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期刊論文
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23.Su, Z.、Xie, E.、Li, Y.(2011)。Entrepreneurial orientation and firm performance in new ventures and established firms。Journal of Small Business Management，49(4)，558-577。  new window
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26.Baker, W. E.、Sinkula, J. M.(2009)。The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses。Journal of Small Business Management，47(4)，443-464。  new window
27.Dibrell, C.、Craig, J. B.、Neubaum, D. O.(2014)。Linking the Formal Strategic Planning Process, Planning Flexibility, and Innovativeness to Firm Performance。Journal of Business Research，67(9)，2000-2007。  new window
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30.Hakala, H.(2011)。Strategic Orientations in Management Literature: Three Approaches to Understanding The Interaction between Market, Technology, Entrepreneurial and Learning Orientations。International Journal of Management Reviews，13(2)，199-217。  new window
31.Wales, W. J.、Gupta, V. K.、Mousa, F. T.(2011)。Empirical Research on Entrepreneurial Orientation: An Assessment and Suggestions for Future Research。International Small Business Journal，31(4)，357-383。  new window
32.Saxe, Robert、Weitz, Barton A.(1982)。The SOCO scale: A measure of the customer orientation of salespeople。Journal of Marketing Research，19(3)，343-351。  new window
33.Miranda, S. M.、Lee, J. N.、Lee, J. H.(2011)。Stocks and flows underlying organizations' knowledge management capability: Synergistic versus contingent complementarities over time。Information & Management，48(8)，382-392。  new window
34.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
35.Hakala, H.、Kohtamäki, M.(2010)。The interplay between orientations: Entrepreneurial, technology and customer orientations in software companies。Journal of Enterprising Culture，18(3)，265-290。  new window
36.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
37.Su, Zhongfeng、Xie, En、Wang, Dong(2015)。Entrepreneurial orientation, managerial networking, and new venture performance in China。Journal of Small Business Management，53(1)，228-248。  new window
38.Deshpandé, Rohit、Farley, John U.、Webster, Frederick E. Jr.(1993)。Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis。Journal of Marketing，57(1)，23-37。  new window
39.Rauch, A.、Wiklund, J.、Lumpkin, G. T.、Frese, M.(2009)。Entrepreneurial Orientation and Business Performance: An Assessment of Past Research and Suggestions for the Future。Entrepreneurship Theory and Practice，33(3)，761-787。  new window
40.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market orientation: The construct, research propositions and managerial implications。Journal of Marketing，54(2)，1-18。  new window
41.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。  new window
42.Tsai, K. H.、Yang, S. Y.(2017)。How absorptive capacity moderates the value of firm innovativeness in turbulent markets。Canadian Journal of Administrative Sciences，34(3)，244-259。  new window
43.Yang, S. Y.、Tsai, K. H.(2019)。Lifting the veil on the link between absorptive capacity and innovation: The roles of cross-functional integration and customer orientation。Industrial Marketing Management，82，117-130。  new window
44.Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly，18(4)，453-461。  new window
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46.Lumpkin, G. T.、Dess, Gregory G.(1996)。Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance。Academy of Management Review，21(1)，135-172。  new window
47.Murphy, G. B.、Trailer, J. W.、Hill, R. C.(1996)。Measuring Performance in Entrepreneurship Research。Journal of Business Research，36(1)，15-23。  new window
48.Bagozzi, Richard P.、Yi, Youjae、Phillips, Lynn W.(1991)。Assessing Construct Validity in Organizational Research。Administrative Science Quarterly，36(3)，421-458。  new window
49.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
50.Thoumrungroje, A.、Racela, O.(2013)。The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance。Journal of Strategic Marketing，21(2)，140-159。  new window
51.Liu, Y.、Chen, D. Q.、Gao, W.(2020)。How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?。Industrial Marketing Management，87，18-30。  new window
52.吳孟道(20171100)。數位經濟下的早期投資與新創企業發展趨勢。臺灣經濟研究月刊，40(11)=479，81-90。  延伸查詢new window
53.劉光瑩(20170104)。企業要成功 就要懂顧客的痛。天下雜誌，614。  延伸查詢new window
54.Covin, J. G.、Wales, W. J.(2018)。Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines。Entrepreneurship Theory and Practice，43(1)，3-18。  new window
55.Craumer, M.(2002)。The sputtering R&D machine。Harvard Business Review，80(8)，25-36。  new window
56.Do Couto Soares, M.、Perin, M. G.(2019)。Entrepreneurial orientation and firm performance: an updated meta-analysis。RAUSP Management Journal，55(2)，143-159。  new window
57.Donbesuur, F.、Boso, N.、Hultman, M.(2020)。The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions。Journal of Business Research，118，150-161。  new window
58.Engelen, A.、Gupta, V.、Strenger, L.、Brettel, M.(2015)。Entrepreneurial orientation, firm performance, and the moderating role of transformational leadership behaviors。Journal of Management，41(4)，1069-1097。  new window
59.Franco, S.、Caroli, M. G.、Cappa, F.、Del Chiappa, G.(2020)。Are you good enough? CSR, quality management and corporate financial performance in the hospitality industry。International Journal of Hospitality Management，88，1-12。  new window
60.George, B. A.(2011)。Entrepreneurial Orientation: A Theoretical and Empirical Examination of the Consequences of Differing Construct Representations。Journal of Management Studies，48(6)，1291-1313。  new window
61.Gulati, R.(2019)。The soul of a start-up: companies can sustain their entrepreneurial energy even as they grow。Harvard Business Review，97(4)，84-91。  new window
62.Gupta, V. K.、Gupta, A.(2015)。Relationship between entrepreneurial orientation and firm performance in large organizations over time。Journal of International Entrepreneurship，13(1)，7-27。  new window
63.Nguyen, N. P.、Ngo, L. V.、Bucic, T.、Phong, N. D.(2018)。Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition。Industrial Marketing Management，71，123-134。  new window
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65.Tsai, K. H.、Yang, S. Y.(2014)。The contingent value of firm innovativeness for business performance under environmental turbulence。International Entrepreneurship and Management Journal，10(2)，343-366。  new window
66.Wang, Q.、Wang, Z.、Zhao, X.(2015)。Strategic orientations and mass customisation capability: the moderating effect of product life cycle。International Journal of Production Research，53(17)，5278-5295。  new window
67.Wang, T.、Thornhill, S.、De Castro, J. O.(2017)。Entrepreneurial Orientation, Legitimation, and New Venture Performance。Strategic Entrepreneurship Journal，11(4)，373-392。  new window
68.Wiklund, J.、Shepherd, D.(2005)。Entrepreneurial orientation and small business performance: a configurational approach。Journal of Business Venturing，20(1)，71-91。  new window
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73.Chen, X.、Chen, A. X.、Zhou, K. Z.(2014)。Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market。Journal of International Marketing，22(3)，30-49。  new window
74.Chen, Y.、Wang, Y.、Nevo, S.、Jin, J.、Wang, L.、Chow, W. S.(2014)。IT capability and organizational performance: the roles of business process agility and environmental factors。European Journal of Information Systems，23(3)，326-342。  new window
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研究報告
1.Ács, Z. J.、Szerb, L.、Lafuente, E.、Márkus, G.(2020)。Global Entrepreneurship Index 2019。The Global Entrepreneurship and Development Institute。  new window
2.Bosma, Niels、Hill, Stephen、Ionescu-Somers, Aileen、Kelly, Donna、Levie, Jonathan、Tarnawa, Anna(2020)。Global Entrepreneurship Monitor: 2019/2020 Global Report。Global Entrepreneurship Research Association。  new window
學位論文
1.楊宗儒(2006)。市場導向、創業導向、產品創新與組織績效間關係(博士論文)。國立東華大學。  延伸查詢new window
2.張凱迪(2004)。社會資本、創業導向、組織資源與創業績效之關係--以台灣新創企業為例(碩士論文)。國立成功大學。  延伸查詢new window
3.劉有倫(2005)。顧客導向、服務價值、醫療服務品質與病患滿意度之關聯性探討－以南部地區醫學中心為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
4.劉怡君(2020)。創業導向與公司績效：實證探討客戶導向的調節角色(碩士論文)。明志科技大學。  延伸查詢new window
圖書
1.Donaldson, L.(2001)。The Contingency Theory of Organizations。Sage Publications。  new window
2.邱皓政(2011)。結構方程模式：LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
3.Cohen, J.、Cohen, P.、West, S. G.、Aiken, L. S.(2013)。Applied multiple regression/correlation analysis for the behavioral sciences。Routledge。  new window
4.經濟部中小企業處(2019)。2019年中小企業白皮書。臺北市：經濟部。  延伸查詢new window
5.陳德富(20170000)。顧客關係管理：整合觀點與創新思維。臺中：滄海。new window  延伸查詢new window
6.Hayes, Andrew F.(2017)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
7.吳育宏(2015)。90％高級主管出身業務，B2B聖經：領高薪、晉升快、認識大老闆，這是你最快成功的捷徑！。大是文化。  延伸查詢new window
8.林惠玲、陳正倉(2020)。現代統計學。雙葉書廊。  延伸查詢new window
9.陳曉萍、鄭伯壎、沈偉、黃敏萍(2019)。組織與管理研究的實證方法。華泰文化。  延伸查詢new window
10.Barney, J. B.、Hesterly, W. S.(2019)。Strategic management and competitive advantage: Concepts。Pearson。  new window
11.Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。  new window
12.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
其他
1.黃暖雲(2019)。全球創業觀察--2019全球新創生態系報告，https://www.taipeiecon.taipei/article_cont.aspx?MSid=1036262615265130625&MmmID=1205&CatID=707755502234500202。  延伸查詢new window
2.(20181218)。國內新創統計，https://findit.org.tw/researchPageV2.aspx?pageId=888。  new window
3.黃暖雲(2020)。全球創業觀察--臺灣，https://www.taipeiecon.taipei/article_cont.aspx?MmmID=1205&MSid=1071272233577464626。  延伸查詢new window
 
 
 
 
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