民俗主義是一個過渡性的概念，是指現代社會中對于民俗的二手傳播和展演現象。在二十世紀里六十年代初，當德國民俗學者漢斯·莫澤首次使用它時還明顯帶有貶義色彩，隨后經過學術界的廣泛討論，逐漸轉化成了一個中性化的術語。以鮑辛格為代表的新一代民俗學家主張站在客觀中立的立場對民俗主義現象展開經驗性的文化分析，直至八十年代，東德民俗學家斯特洛巴赫從馬克思主義的社會進化觀出發呼吁放棄使用民俗主義的概念。中國民俗學目前也因面臨學科邊緣化等危機而從內部出發謀求學術上的轉型，當前在社會生活中普遍存在的民俗主義現象正可為民俗學者提供討論的話題和研究的對象。從民俗主義的研究實踐出發，中國民俗學可發展起一系列的學術分支，如公共民俗學、政治民俗學、經濟民俗學、藝術民俗學、宗教民俗學等，通過與相關學科進行平等而富有建設性的對話，以提高自身的學術地位。

As a transitional concept，Folklorism refers to second-hand distribution and performances of folklore.When German folklorist Hans Moser coined it during the 1960s，he intended to criticize this kind of social phenomenon.After broad discussion among scholars it became a more value-free concept.The new generation of folklorists，headed by Hermann Bausinger，insisted on empirical cultural analyzing of Folklorism with unbiased stands.Beginning in the 1980s，the East German folklorist Hermann Strobach proposed to totally abandon the concept of Folklorism from the viewpoint of Marxist social evolutionism.Facing similar academic marginalization，Chinese folklore studies currently attempts to realize a conceptual turn.As popular cultural phenomenon，Folklorism can provide rich objects for research and discussion，and with these research practices，Chinese folklore studies could develop a series of sub-fields such as public folklore，political folklore，economic folklore，folklore of art，religious folklore and so on，so as to raise its academic standing through equal and constructive dialogue with other disciplines.