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題名:功能性與使用性在不同產品上之吸引力探討
作者:申開玄
作者(外文):Kai-ShuanShen
校院名稱:國立成功大學
系所名稱:工業設計學系碩博士班
指導教授:陳國祥
學位類別:博士
出版日期:2012
主題關鍵詞:功能性使用性感性工學魅力工學吸引力社群網路遊戲汽車內裝評價網路法(EGM)數量化一類FunctionalityusabilityKansei EngineeringMiryoku EngineeringappealSNS Gamecar interiorEGM (The Evaluation Grid Method)Quantification Theory Type I
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本論文旨在論述以感性工學為基礎下,透過兩個不同的人機互動設計例
子,包括臉書社群網路遊戲和跨界小型掀背車內裝,探討產品的功能性與使用性
的吸引力;而為何使用者偏好它們更勝於其他同型的產品,何種具體的特質讓使
用者愉悅地使用它們,功能性和使用性是如何影響產品的吸引力,還有是否產品
有必要在功能性或是使用性二者擇一都是本研究所欲探討的議題。在研究方法方
面,訪談了專家和利用問卷調查蒐集使用者偏好的資料,相信以偏好為基礎的研
究可以揭露產品吸引力的根本原因,並使用數量化一類進行資料分析。
本研究中發現,從專家訪談所決定的吸引力語意架構,揭示了介於吸引
力要素之間的階層關係、使用者偏好的理由和產品的具體特色;根據統計分析的
結果,吸引力的要素會受到使用者理由(項目)和設計特徵(類目)不同程度的影
響。其中,社群遊戲較大的吸引力要素為”容易方便的”,”友善和輕快的”和”社交互動的”;而小型掀背車三個吸引力要素則為”創新獨特的”、”舒適方便的”和”空間的靈活運用與創新變化”,這些要素都受到特別理由和特徵不同程度的影響。
本研究發現這兩類產品得以廣受歡迎是因為它們具有功能性和使用性
的吸引力特徵;而依類型的不同,產品在功能性或使用性上的吸引力也有不同;
根據本研究的結果,社群網路遊戲和小型掀背車內裝分別著重於使用性與功能
性。這兩個例子也證明了個別產品有它們主要的功能性或使用性的吸引力,而此
一發現可提供給產品設計師和研究者重要的資訊,也對於人機互動的領域做出貢
獻。
This thesis aims to explore the functional and usable appeal of product based on Kansei Engineering through two different examples of human-machine interaction
designs, including Facebook SNS games and Crossover B-Car interior. Why users prefer them to other types of designs, what specific characteristics give them pleasures
in using the them, how functionality and usability have influence on product appeal, and if different products have different priority levels for functionality and usability are the four major issues to be probed in the thesis. In the aspect of methodology, experts were interviewed and users were surveyed with questionnaires to gather the data about their preferences. Preference-based studies are believed to reveal the underlying reasons for the appeal of products. The collected data were analysed using Quantification Theory Type I.
This study found that the semantic structure of appeal shows the hierarchy of the relationship among appeal factors, the reasons for users’ preferences, and the specific characteristics of products. According to the statistical analysis, the greatest factors of appeal of SNS games are “easy and convenient”, “friendly and lively” and “social interactive” and the three appealing factors of Crossover B-Car interiors are “innovative and extraordinary”, “comfortable and convenient”, and “flexible and innovative space utility”. And all these are affected in varying degrees by particular reasons and characteristics.
The two products have become very popular due to their appealing functional and usable characteristics. The study found that different products have different priority
levels for functionality and usability appeal depending on the type of products. According to this study, SNS games and Crossover B-Car interiors lay particular stress on usability and functionality respectively considering their own product features. The results prove that products have their own main functional or usable purpose, and
provide important information for designers and researchers of products, and also contribute to the field of human-machine interaction.
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