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題名:以系統動態觀點探討服務創新與競爭優勢在台灣產業結構優化與轉型之應用
作者:林澤
作者(外文):Lin,Tse
校院名稱:中華大學
系所名稱:科技管理博士學位學程
指導教授:林 錦 煌 博 士
學位類別:博士
出版日期:2013
主題關鍵詞:產業結構、結構優化、服務創新、競爭優勢產業結構、結構優化、服務創新、競爭優勢industrial structurestructure optimizationservice innovationcompetitive advantagesindustrial structurestructure optimizationservice innovationcompetitive advantages
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政府在2012年面對國際產業發展的新趨勢,意識到產業結構需要優化轉型的迫切,提出台灣產業結構轉型決策,並以「製造業服務化、服務業科技化與國際化、傳產業特色化」的「三業四化」作為優化轉型重點策略。由於探究台灣產業結構優化與轉型策略議題的研究範疇廣泛且具動態複雜,故本研究將以服務創新與競爭優勢理論為依據,採用很適合應用在非線性情境下的系統動態學作為主要研究分析方法,從因果回饋環路圖的系統行為模擬,檢視台灣產業結構優化的策略配置條件,以及詮釋建構持續優化的關鍵因子,最後再以相對應的個案研究與文獻研究作為驗証本研究論點,並延伸說明這些關鍵驅動因子的策略介入點。依循研究目的以及透過五個個案與文獻驗證,歸納出本研究結論,分為兩個部份:1.在國家優勢的產業結構優化的研究結果,其轉型策略關鍵因子為主導產業的選擇、系統整合機制與國家創新系統建立。2.在企業優勢的產業結構優化轉型策略的研究結果,製造業服務化的轉型策略的關鍵因子為異業結合、衍生性服務業與客製化的能力。服務業科技化轉型策略的關鍵因子為建立創新營運模式以及以科技支援服務創新。服務業國際化轉型策略的關鍵因子為提高自身服務或顧問能量、深化合作關係、多方拓展海外通路。傳統產業特色化轉型策略的關鍵因子為科技加值、文化加值、品牌通路加值。並歸納出國家創新系統建立與製造業、服務業雙主導是台灣產業結構優化轉型的政策介入點。另外服務創新的推廣與厚植軟實力的投資與持續是「三業四化」政策下,維繫企業競爭優勢的的政策介入點。
When facing the new trend of international industrial development in 2012, the government of Taiwan realized that it was urgent to optimize and transform industrial structure, thus proposed the policy of industrial structure transformation, with the main strategies of “three industries, four reforms”, “service reform of manufacturing industry, technology reform &; internationalization of service industry and characteristics of traditional industries”. Since the research scope of industrial structure optimization and transformation strategy in Taiwan is broad and complicated, based on theories of service innovation and competitive advantages, this study adopted System Dynamics suitable for non-linear situations as the main analytical method. By system behavior simulation of causal feedback circuit, this study reviewed the strategy conditions of industrial structure optimization in Taiwan and interpreted key factors of construction of continuous optimization. Finally, the findings were validated by case study and literature review, and the strategic intervention of the key factors was discussed. According to the research purposes, five case analyses, and literature review, two main conclusions were made:
1.Industrial structure optimization of national advantages: the key factors of transformation strategy are selection of mainstream industry, system integration mechanism and construction of national innovation system.
2. Industrial structure optimization and transformation upon corporate advantages: the key factors of service reform of manufacturing industry are cooperation among different industries, extended service industry and capability of customization; the key factors of technology reform of service industry are construction of innovative operational model and technology-assisted service innovation; the key factors of internationalization of service industry are enhancement of individual service or consultant capacity, reinforcement of cooperative relationship and expansion of foreign channels; the key factors of characteristics of traditional industry are value added of technology, culture and channels of brand.
This study concluded that the construction of national innovation system and manufacturing and service industries as the mainstream are the intervention of policy of industrial structure optimization and transformation in Taiwan. In addition, service innovation promotion, investment and continuity to enhance soft capacity are the keys to maintain competitive advantages under the policy “three industries, four reforms”.
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