:::

詳目顯示

回上一頁
題名:臺灣遊艇運動觀光吸引力之研究
作者:李海清
作者(外文):Hai-Ching Lee
校院名稱:國立嘉義大學
系所名稱:企業管理學系
指導教授:吳泓怡
學位類別:博士
出版日期:2014
主題關鍵詞:遊艇運動觀光吸引力Kano二維品質模式模糊層級分析法折衷排序法YachtAttractiveness of sport tourismKano modelFuzzy analytic hierarchy process (FAHP)VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR)
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:2
近年來,遊艇運動觀光在臺灣成為一項快速成長的新興海洋觀光活動。而瞭解並加以改善遊艇觀光客在旅遊目的港口停留期間的需求,以提昇其滿意度,遂為吸引遊艇觀光客之要因。故本研究主要目的係在於探討吸引遊客參與遊艇運動觀光之關鍵因素,亦即所謂遊艇「運動觀光吸引力」;並藉以建構遊艇基地之評估模式。本研究首先以文獻回顧並進行學者專家之半結構式深度訪談彙整相關資料,研擬初步評估指標,共歸納出四大構面31項評估指標。其次,以模糊德爾菲法(Fuzzy Delphi Method, FDM)專家問卷分析,篩選出遊艇運動觀光吸引力之關鍵指標。一方面,針對遊艇玩家進行調查,運用Kano二維品質模式(Kano model),將24項關鍵指標(門檻值為0.750)屬性分類為「當然吸引力」(7項)、「線性吸引力」(2項)、及「魅力吸引力」(15項)。另一方面,徵詢專家意見,運用模糊層級分析法(Fuzzy Analytic hierarchy Process, FAHP)分析遊艇運動觀光吸引力,將15項關鍵指標(門檻值為0.785),發掘出最重要構面為「自然資源環境吸引力」,其次依序為「社會文化環境吸引力」、「活動設施環境吸引力」、及「經營管理環境吸引力」,而前三項重要指標依序為「政府法規支持」、「水文環境安全」、及「沿岸景觀優美」。最後,以折衷排序法(VIKOR)進行七處遊艇發展之基地綜合評選,研究分析結果發現烏石港、碧砂、大鵬灣並列為最佳、後壁湖與龍洞並列為次佳、布袋港與梧棲港則分居於最末兩名。為促進臺灣遊艇運動觀光發展,本研究建議政府相關單位應以提昇自然資源環境吸引力為最優先考量;在吸引力指標部分則以健全遊艇運動觀光相關政府法規與辦法、爭取政策予以支持、強化水文環境安全管理等著手。此外,依據本研究所建構之評估模式,即參考VIKOR分析結果,權衡各遊艇基地投之績效表現,投入基礎設施及規劃適當改善與建設。期使國內各遊艇基地皆能均衡發展,使臺灣成為國際知名之遊艇運動觀光重要基地。
Recently, yacht tourism has become one of fast growing marine tourism activities in Taiwan. Understanding and further improving yachting tourists’ requirements during their staying at harbors (destined marina) in order to enhance tourists’ satisfaction is regarded as one of the most imperative issues to attract yacht sport tourism participation. The research aims to explore the critical factors influencing tourists’ participating yacht tourism activities, which is so called “Attractiveness of Sport Tourism” of the yacht, then to construct an evaluation model of yacht marinas. Firstly, literature review and semi-structured expert interviews were employed to summarize preliminary important factors regarding yacht tourism that induce four dimensions and 31 indices. The key indices were further selected by Fuzzy Delphi Method (FDM) through experts’ consensus. Then, on one hand, the Kano model questionnaires were applied to collect experienced yachting tourists’ opinions to categorize the 24 indices(the screened threshold value set at 0.750 using FDM) into “Must-Be Attractiveness”(7 indices), “One-Dimensional Attractiveness” (2 indices), and “Attractive Attractiveness”(15 indices). On the other hand, in consultation with domain experts, Fuzzy Analytic Hierarchy Process (FAHP) was adopted to prioritize the relative weights among the factors(dimensions/indices). The result shows that “Natural Resource Environmental attractiveness” is the most important dimension of yacht sport tourism attractiveness, followed by “Social-culture environmental attractiveness”,“Activity facility nvironmental attractiveness”, and “Management environmental attractiveness”. Amongst the 15 indices(the screened threshold value set at 0.785 using FDM), the highest weighted indices is “Laws and regulations with government’s support”, then followed by “Hydrology and safety”, and “Coastal scenery”. Finally, with respect to the weighted indices, a comprehensive analysis using VIKOR method was performed to rank the seven yacht marinas in Taiwan. The analytical result indicates that Wushih Harbor, Bisha Harbor, and Dapeng Bay are ranked as the best group; Houbihu Marina and Longdong Marina are ranked as the second one; then Budai Marina and Wuqi Harbor are the last two, respectively. In order to facilitate yacht tourism development in Taiwan, government related institutions are advised to first focus on improving the relevant aspects of natural resource environmental attractiveness. Furthermore, establishing sound laws and regulations of yacht tourism with government’s support and enhancing hydrology and safety should be more emphasized as well. In addition, according to the proposed evaluation model, referring to the analytical results by VIKOR, the yacht marinas can pinpoint their areas needed most improvements and locate resources properly on associated infrastructures to plan their future construction. It is hoped that each yacht marina in Taiwan can have a balanced development and make Taiwan a globally known excellent yacht tourism destination.
王和源、蔡志榮(2011)。應用Delphi和AHP方法評估漁港轉型遊艇港適宜性之研究-以高雄市漁港為例。技術學刊,26(2),87-94。
王育文 (2009)。從策略管理觀點析論臺灣運動觀光發展應有的策略。管理實務與理論研究。3(3),1-16。new window
交通部觀光局(2001)。臺灣地區海域遊憩系統整體規劃。臺北:同作者。
行政院 (2004)。國家海洋政策綱領。臺北:同作者。
行政院內政部(2008)。海岸解嚴推動措施草案。臺北:同作者。
行政院交通部(2010)。推動遊艇活動發展方案。臺北:同作者。
行政院研考會(2001)。海洋白皮書。臺北:同作者。
行政院研考會(2006)。海洋政策白皮書。臺北:國家書坊。
行政院教育部(2003)。推動學生水域運動方案。臺北:同作者。
行政院教育部(2007)。海洋教育政策白皮書。臺北:同作者。
行政院經建會(2010)。臺灣最適遊艇活動模式及推動策略之研究。臺北:同作者。
行政院體委會(2002)。海洋運動發展計畫。臺北:同作者。
吳政達(2007)。教育政策分析新論。臺北:高等教育。
吳萬益(2000)。企業研究方法。臺北:華泰。
呂銀益、林士旗、鄒穎(2008)。休閒遊艇消費者行爲與服務品質滿意度研究-以淡水地區爲例。臺灣水域運動學報,創刊號,1-18。new window
宋威穎、雷文谷(2008)。從國內運動觀光之發展探討旅遊目的地行銷。大專體育,94,104-112。
李孝安、林怡芯、鄭維皓(2011)。建構清境地區民宿經營者選擇禮券發行方法決策架構。區域與社會發展研究,2(12),365-386。new window
李明儒(2007)。國際帆船比賽參與者的遊憩動機之比較-以澎湖2003年可樂娜風帆之王帆船賽為例。運動與遊憩研究,2(2),55-69。
李海清、吳泓怡、王慶堂(2013)。以鑽石模型理論探討我國遊艇服務業現況及未來發展。管理實務與理論研究。7(2),25-43。
李俊杰、方信淵、陳金盈、林東興、巫昌陽、徐欽賢、林永森、張孝銘(2009)。運動觀光,臺北:五南。
李昱叡(2004)。臺灣重型帆船發展指標之建構。中華體育季刊,18(4),29-38。new window
林宏恩、古志銘、李岳修(2009)。國內自行車道運動觀光吸引力量表編製之研究。休閒產業管理學刊,2(3),16-30。new window
施慧珉、林永森、劉冠佑、陳金輝 (2011)。海域運動觀光吸引力、知覺價值與行為意圖之研究。休閒觀光與運動健康學報,2(1),75-94。new window
徐村和(1998)。模糊德菲層級分析法,模糊系統學刊,4(1),59-72。new window
高俊雄(1995)。觀光旅遊地區經營開發之規劃與推動。觀光研究學報,1(3),29-43。new window
高俊(2002a)。臺灣運動服務業之剖析與回顧。臺灣體育運動管理學報,1,1-17。new window
高俊雄(2002b)。運動休閒事業管理。臺北:志軒。
高俊雄(2003)。運動觀光之規劃與發展。國民體育季刊,32(3),7-11。
高曉光、蔡蘇南(2009)。我國運動觀光現況之分析。嘉大體育健康休閒期刊,8(2),214-219。new window
康復明(2009)。金門發展遊艇產業的法令障礙與突破。國立金門技術學院學報,4,165-178。
張有恆(1998)。運輸計畫評估與決策-模糊理論之探討與應用。臺北:華泰。new window
張孝銘(2009)。遊客對海域運動觀光吸引力認知、旅遊體驗、知覺價值與行為意向之研究。休閒產業管理學刊,2(3),31-51.new window
張 夏(2010)。淺談遊艇旅遊在中國的發展。商業營銷,3,167-168。
張家銘(2006)。2004澎湖世界華人馬拉松賽會觀光吸引力之研究。臺灣體育運動管理學報,4,129-152。new window
張龍雨(2010)。廈門市發展遊艇產業的對策。海洋開發與管理,27(9),101-108。
曹勝雄、孫君儀(2009)。建構地方依附因果關係模式。地理學報,55,43-63。new window
莊宗南、龔榮源、吳秀櫻 (2007)。休閒漁港遴選之模糊多準則決策模式。觀光旅遊研究學刊。2,93-115。new window
許士軍(1995)。管理學。臺北:東華。
許文聖(2005)。我國海洋觀光遊憩發展現況與展望。研考雙月刊,29(4),56-64。
許程育、李明儒、官文炎(2013)。發展重型帆船休閒運動產業選址評估要素之研究。休閒研究,5(1),1-17。new window
陳文超(2011)。推動國內遊艇經濟的領頭羊。海洋高雄,11,28。
陳欣宏、林樹旺、蔡瑞祥(2011)。澎湖居民對海洋休閒運動參與態度與發展影響認知之研究。休閒產業管理學刊,4(3),24-43。new window
陳雲飛、丁敏、閻哲彬(2011)。我国游艇消费需求分析及游艇码头建设展望。水運工程,9,42-46。
陳德璘、方信淵(2010)。從城市行銷策略分析我國運動觀光發展之探討。運動知識學報,7,192-200。new window
曾國雄(1986)。多變量分析-理論應用篇。臺北:松崗。
黃仲凌(2004)。澎湖地區運動觀光發展之現況分析。大專體育,74,71-77。new window
黃妙嫻、張政偉、趙安琪、郭家瑜、黃美綺、高浚勝(2009)。遊艇業服務品質、滿意度及重遊意願之研究-以澎湖為例。島嶼觀光研究,2(2),51-75。new window
黃金柱(2006)。運動觀光導論。臺北:師大書苑。
黃金柱(2009)。運動觀光基礎觀念、管理行銷、實務運用。臺北:師大書苑。
黃榮堯、葉政黌、許維庭(2006)。道路建設綠營建評估指標系統之研究,技術學刊,21(1),19-30。new window
楊宗翰、王建台(2006)。臺灣水域休閒運動發展之研究-以帆船為例。屏東教大體育,10,244-258。new window
葉波、李潔瓊(2010)。關於海口市發展遊艇經濟的思考。海洋開發與管理,27(11),112-116。
葉爲谷、劉志鈺(2010)。休閒水肺潛水運動觀光遊客旅遊動機、滿意度與阻礙因素之研究。運動與遊憩研究,5(1),82-94。new window
葉為谷、劉志鈺、張志青(2012)。獨木舟運動觀光遊客特性與旅遊動機之研究。雲科大體育,14,88-103。
葉晉嘉、翁興利、吳濟華(2007)。德菲法與模糊德菲法之比較研究。調查研究-方法與應用,21,31-58。new window
臺北縣政府(2009)。臺北縣閒置漁港再利用規劃。臺北:同作者。
趙崇煦、李霞(2010)。廣州遊艇產業發展的現況與對策。城市觀察,4,144-153。
劉光明 (2009)。藍色革命海洋興國際時勢所趨-海洋委員會臺灣推動海洋事務新利器。海洋高雄,21,23。
劉玟妤 (2010)。我國遊艇產業概況及未來發展方向。行政院經建會部門計劃處。
劉毓妮、林晏州(1993)。遊客對激流泛舟環境屬性之偏好。戶外遊憩研究,6(1),53-75。new window
劉照金(2010)。運動觀光。臺北:華都。
劉照金、呂銀益、顏鴻銘(2011)。臺灣運動觀光資源分析架構之研究。運動知識學報,8,51-6。new window
劉照金、顏鴻銘、蔡永川、謝志偉(2012)。臺灣地區運動觀光資源之調查研究。運動休閒管理學報,9(1),1-20。new window
劉寧生,郭廷祥(1996)。帆船理論與實務。基隆:海洋臺灣。
蔡瓊姿(2011)。臺灣的海洋,海洋的臺灣?重型帆船趨勢探究。臺灣水域運動學報,2,148-156。
鄧振源、曾國雄 (1989)。層級分析法(AHP)的內涵特性與應用(上),中國統計學報,27(6),5-22。new window
戴有德、黃文雄、李海清、陳冠仰(2012)。在休閒潛水活動中環境屬性滿意度與場所依戀關係之研究。戶外遊憩研究,25(1),26-56。new window
藍 正 (2012)。大陸Marina發展現況。遊艇碼頭規劃研討會,臺北市公教人力發展中心。
蘇維杉 (2005)。淺談運動觀光產業發展。雲科大體育,8,174-178。
謝潮儀 (1983)。德爾斐專家學者問卷法之應用—以臺北都會區為例,國立中興法商學報。18(5), 109-132。
中文網路訊息
全國法規資料庫(2014)。遊艇與動力小船駕駛管理辦法。取自http://law.moj.gov.tw
高雄市海洋局網站(2014)。南星計畫區遊艇產業園區。取自http://kcmb.kcg.gov.tw
御水行者網站(2014)。臺灣遊艇業產業競爭分析。取自http://tw-thomas.blogspot.tw/2010/09/
2010_30.html
雪梨台貿中心(2013)。水上活動夯澳洲遊艇需求旺。取自http://www.trademag.org.tw

英文文獻
Alptekin, S. E. (2012). A fuzzy decision support system for digital camera selection based on user preferences. Expert Systems with Applications, 39(3), 3037-3047.
Amin, S. H., Razmi, J., &; Zhang, G. (2011). Supplier selection and order allocation based on fuzzySWOT analysis and fuzzy linear programming. Expert Systems with Applications, 38(1), 334-342.new window
A.S.A. (2010). Sailing made easy. Los Angeles: American Sailing Association.
Benton, N. (1995). Taking the waters. The Leisure Manager, 13(4), 40.
Buckley, J. J. (1985). Ranking alternative using fuzzy numbers. Fuzzy Sets and Systems, 15(1), 21-31.new window
Bulut, E., Duru, O., Keçeci T., &; Yoshida, S. (2012). Use of consistency index, expert prioritizationand direct numerical inputs for generic fuzzy-AHP modeling: A process model for shipping asset management. Expert Systems with Applications, 39(2), 1911-1923.
Burton, R. (1995). Travel geography. London: Pitman Publishing.
Chang, H. M. &; Hsu, J. L. (2012). Tourists, on Marine Sport Tourism Attraction, Travel Experiences and Perceived Values. World Academy of Science, Engineering and Technology, 72, 1128-1133.
Chang, I. S., Tsujimura, Y., Gen, M., &; Tozawa, T. (1995). An efficient approach for large scale project planning based on fuzzy Delphi method. Fuzzy sets and systems, 76(3), 277-288.
Chen, C. C. &; Chuang M. C. (2008). Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design. Inernational Journal of Production Economics, 114(2), 667-681.
Chen L. F. (2012). A novel approach to regression analysis for the classification of quality attributes in the Kano model: An empirical test in the food and beverage industry. Omega, 40(5), 651-659.
Chen, M. K. &; Wang, S. C. (2010). The use of a hybrid fuzzy-Delphi-AHP approach to develop global business intelligence for information service firms. Expert Systems with Applications, 37(11), 7394-7407.
Chen, P. T. &; Hsieh, H. P. (2012). Personalized mobile advertising: Its key attributes, trends, and social impact. Technological Forecasting &; Social Change, 79(3), 543-557.
Chiou, C. Y., Chen, H. C., Yu, C. T., &; Yeh, C.Y. (2012). Consideration factors of reverse logistics implementation-A case study of Taiwan’s electronics industry. Procedia-Social and Behavioral Sciences, 40, 375-381.
Chiou H. K. &; Tzeng, G. H. (2001). Fuzzy hierarchical evaluation with grey relation model of green engineering for industry. International Journal of Fuzzy Systems, 3(3), 466-475.
Dalkey, N. C., Brown, B. B., &; Cochran S. (1969). The Delphi Method: An Experimental Study of Groupopinion. Santa Monica, CA: The Rand Corporation.
Daniels (2007). Central place theory and sport tourism impacts. Annals of Tourism Research, 34(2), 332-347.
Davidson, R. (1993). Tourism. London: Pitman.
Delbecq, A. L., Van de Ven, A. H., &; Gustafson, D. H. (1975). Group techniques for program planning: A guide tonominal group and delphi processes. Chicago, NJ: Scott. Foresman and Company.
Florez-Lopez, R. &; Ramon-Jeronimo J. M. (2012). Managing logistics customer service under uncertainty: An integrative fuzzy Kano framework. Information Sciences, 202, 41-57.
Gammon, S. &; Robinson, T. (1997). Sport and tourism: A conceptual framework. Journal of Sport Tourism, 4(3), 8-24.
Garibay, C., Gutiérrez, H., &; Figueroa, A. (2010). Evaluation of a digital library by means of Quality Function Deployment (QFD) and the Kano Model. The Journal of Academic Librarianship, 36(2), 125-132.
Geng, X. &; Chu, X. (2012). A new importance-performance analysis approach for customer satisfaction evaluation supporting PSS design. Expert Systems with Applications, 39(1), 1492- 1502.new window
Geng, X., Chu, X., Xue, D., &; Zhang, Z. (2011). A systematic decision-making approach for the optimal product-service system planning. Expert Systems with Applications, 38(9), 1849-11858.
Gibson, H., Attle, S., &; Yiannakis, A. (1998). Segmenting the sport tourist market: A life span perspective. Journal of Vacation Marketing, 4(1), 52-64.new window
Gibson, H. J. (1998a). Sport and tourism: A critical analysis of research. Sport Management Review, 1(1), 45-76.new window
Gibson, H. J. (1998b). Active sport tourism: Who participates? Leisure Studies, 17(2), 155-170.
Gunn, C. A. &; Var, T. (2002). Tourism Planning: Basics, Concept, Cases (4thed). New York: Routledge.
Hall, C. M. (1992). Adventure, sport and health. In C. M. Hall and B. Weiler (Eds.) Special interest tourism (141-158). London:Belhaven Press.
Harris, C. C., Driver, B. L., &; Bergersen, E. P. (1984). Do choices of sport fisheries reflbct angler preferences for site attributes? Proceedings-Symposium on Recreation Choice Behavior, 46-53.US: USDA Forest Service.
Hinch, T. D. &; Higham, J. E. S. (2001). Sport tourism: A framework for research. International Journal of Resarch, 3, 45-58.
Horng, J. S., Hsu, H., Liu, C. H., Lin, L., &; Tsai, C. Y. (2011). Competency analysis of top managers in the Taiwanese hotel industry. International Journal of Hospitality Management, 30(4), 1044-1054.
Hwang, C. L. &; Lin, M. J. (1987). Group decision marking under multiple criteria: Methods and Applications , New York: Springer-Verlag.
Ishikawa, A., Amagasa, M., Shiga, T., Tomizawa, G., Tatsuta R., &; Mieno, H. (1993). The max-min delphi method and Fuzzy Delphi Method via fuzzy integration. Fuzzy Sets and System, 55(3), 241-253.
Jennings, G. (2007). Water-based Tourism, Sport, Leisure, and Recreation Experiences. Burlington, MA: Elsevier.
Jia, J., Fan Y., &; Guo, X. (2012). The low carbon development (LCD) levels’ evaluation of the world’s 47 countries (areas) by combining the FAHP with the TOPSIS method. Expert Systems with Applications, 39(7), 6628–6640.
Kano, N., Seraku, N., Takahashi, F., &; Tsuji, S. (1984). Attractive quality and must-be quality. Journal of Japanese Society for Quality Control, 14(2), 39-48.
Kim, J &; Dear, R.D. (2012). Impact of different building ventilation modes on occupant expectations of the main IEQ factors. Building and Environment, 57, 184-193.
Kuo, Y. F. &; Chen, P. C. (2008). Constructing performance appraisal indicators for mobility of the service industries using Fuzzy Delphi Method. Expert Systems with Applications, 35(4), 1930 -1939.
Kurtzman, J. &; Zauhar, J. (1997). A wave in time: The sports tourism phenomena. Journal of port Tourism, 4(2), 5-20.
Laarhoven, P. J. M. &; Pedrycz, W. (1983). A fuzzy extension of Saaty’s priority theory. Fuzzy Sets System, 11(3), 229-41.
Lin, C. S., Chen, L. S., &; Hsu, C. C. (2011). An innovative approach for RFID product functions development. Expert Systems with Applications, 38(12), 15523-15533.
Lin, S. P., Yang, C. L., Chan, Y. H., &; Sheu, C. (2010). Refining Kano’s quality attributes-Satisfaction model: A moderated regression approach. International Journal of Production Economics, 126(2), 255-263.
Linstone, H. A. &; Turoff, M. (1975). The Delphi Method: Techniques and Applications. London: Addison-Wesley.
MacKay, K. J. (2002). Identification of key influences on heritage tourism activity participation. Leisure/Loisir. Journal of the Canadian Association for Leisure Studies, 26 (1/2), 5-30.new window
Maloney, E. S. (1999). Chapman Piloting-Seamanship &; Boat Handling 63rd Edition. New York: Motorboating &; Sailing.
Manekar, P., Nandy, T., Sargaonkar, A., Rathi, B., &; Karthik, M. (2011). FAHP ranking and selection of pretreatment module for membrane separation processes in textile cluster. Bioresource Technology, 102(2), 558-566.
Martilla, J. A. &; James, J. C. (1977). Important - performance analysis. Journal of Marketing, 4(1), 77-79.new window
Matzler, K. &; Hinterhuber, H. H. (1998). How to make product development projects more successful by integrating Kano’s Model of customer satisfaction into Quality Function Deployment. Technovation, 18(1), 25-38.new window
McCool, S. F., Stankey, G. H., &; Clark, R. N. (1984). Choosing recreation setting: processes, finding, and research directions. In USDA Forest Service GTRINT-184, 1-8.
Middleton, V. T. C. (1989). Marketing implications for attractions. Tourism Management, 10(3), 229 -232.
Mill, R. C. (1990). Tourism: The international business. Englewood Cliffs, NJ: Prentice Hall.
Murray, T. J., Pipino, L. L., &; Van Gigch, J. P. (1985). A pilot study of fuzzy set modification of Delphi. Human Systems Management, 5(1), 76-80.new window
Neirotti, L. D. (2003). An introduction to sport and adventure tourism. In S. Hudson (Ed.), New York: The Haworth Hospitality Press.
Opricovic, S. (1998). Multicriteria optimization of civil engineering systems. Faculty of Civil Engineering, 37(12), 1379-1383.
Opricovic, S. &; Tzeng, G. H. (2004). Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS. European Journal of Operational Research, 156(2), 445-455.
Paksoy, T., Pehlivan, N. Y., &; Kahraman, C. (2012). Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS. Expert Systems with Applications, 39(3), 2822-2841.
Prideaux, B. &; Cooper, M. (2008). River Tourism. UK MPG: Book Group.
Rouyendegh, B. D. &; Erkan, T. E. (2011). MBA Students’ preference on: Online, formal and hybrid MBA programs. Procedia-Social and Behavioral Sciences, 28, 770 -775.
Saaty, T. L. (1980). The analytic hierarchy process: Planning, priority setting, resource allocation. New York: McGraw-Hill.
Sariisik, M., Turkay, O., &; Akova, O. (2011). How to manage yacht tourism in Turkey: A swot analysis and related strategies. Procedia Social and Behavioral Sciences, 24, 1014-1025.
Schreyer, R. &; Beaulieu J. T. (1986). Attribute preferences for wildland recreation settings. Journal of Leisure Research, 18(4), 231-247.
Standeven, J. &; Knop, P. D. (1999). Sport tourism. Canada: Human Kinetics.
Tassiopoulos, D. &; Haydam N. (2008). Golf tourists in South Africa: A demand-side study of a niche market in sports tourism. Tourism Management, 29(5), 870-882.
Teng, J. Y. &; Tzeng, G. H. (1993). Transportation investment project selection with fuzzy multiobjectives. Transportation Planning and Technology, 17(2), 91-112.
Thach, S. V. &; Axinn, C. N. (1994). Patron assessments of amusement park attributes. Journal of Travel Research, 32(3), 51-60.
Turco, D. M., Riley, R., &; Swart, K. (2002). Sport tourism. Morgantwon, WV: Fitness Information Technology.Virden R. J. &; Schreyer, R. M. (1988). Recreation specialize as an indicator of environmental preference. Environmental and Behavior, 20(6), 721-739.
Wolfindale, A., Dunne G., &; Walsh S. J. (2012). Vehicle noise primary attribute balance. Applied Acoustics, 73(4), 386-394.
Weed, M. (2008). Sport, tourism and the Olympic Games. Olympic Tourism, MA: Elsevier, 3-22.
Wu, H., Lin, H., Chen, B., &; Wen, B. Y. (2012). The selection algorithm for connection modes of medium voltage power distribution network based on FAHP-GRA. Physics Procedia, 24, 345-353.
Wu, H. Y., Chen, J. K., &; Chen I. S. (2010). Innovation capital indicator assessment of Taiwanese Universities: A hybrid fuzzy model application. Expert Systems with Applications, 37(2), 1635-1642.
Xu, R. &; Zhai, X. (1992). Extensions of the Analytic Hierarchy Process in fuzzy environment. Fuzzy Sets and Systems, 52(3), 251-257.
Yu, P. L. (1973). A class of solutions for group decision problems. Management Science, 19(8), 936-946.
Zadeh, L. (1965). Fuzzy sets. Information and Control, 8, 338-353.
Zeleny, M. (1982). Multiple Criteria Decision Making. New York: McGraw-Hill.


 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top