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題名:人格特質對於文創產品設計層次之偏好研究
作者:蘇文仲
作者(外文):SU, WEN-ZHONG
校院名稱:國立臺灣藝術大學
系所名稱:創意產業設計研究所
指導教授:林伯賢
韓豐年
學位類別:博士
出版日期:2018
主題關鍵詞:人格特質文創產品設計層次購買意願Personality TraitsCultural and Creative ProductsLevels of DesignPurchase Intention
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以「人」為本的時代來臨,Norman於「情感設計」一書中提到,良好的產品設計應該是以人為中心的,把重點放在理解和滿足真正使用產品的人的需求上。因此,消費者對於產品美感的偏好,對設計者而言是重要的參考資訊。本研究目的在探討消費者人格特質對於文創產品設計層次偏好與購買意願之關聯性。研究分成三個實證進行,第一個實證探討消費者人格特質對於產品偏好與購買意願的關聯性;第二個實證在探討文創產品設計三層次與消費者購買意願之關聯性;第三個實證在探討不同消費者人格特質對於文創產品設計三層次之偏好。經過三次的實證來證實研究架構的各項假說。最後的結果證明了「反思設計」是文創產品設計最重要建構的基礎。好的文創設計應重於消費者與產品之間的情感互動性,誘發消費者正面的情緒滿足心理層面需求。最重要的,唯有親身經歷與體驗,才能真正發揮反思設計層次的最高境界。
關鍵詞:人格特質、文創產品、設計層次、購買意願
In the era of "people", Norman mentioned in the book "Emotional Design" that good product design should be people-centered and focus on understanding and meeting the needs of those who actually use the product. Therefore, consumers' preference for product aesthetics is an important reference for designers. The purpose of this study is to explore the relationship between consumer personality traits and the willingness to purchase cultural creative product. It is divided into three empirical studies. The first empirical study explores the relevance of consumer personality traits to product preferences and purchase intentions; the second empirical study explores the relationship between the three levels of cultural product design and consumer purchase intentions; the empirical study explores the three-level preference of different consumer personality traits for cultural creative product design. The various assumptions of the research framework will be verified by the three empirical studies. The final result proves that "reflective design" is the basis for the most important construction of cultural creative product design. Good cultural creative design should focus on the emotional interaction between consumers and products, and induce positive emotions of consumers to meet psychological needs. The most important thing is that only by personal experience can we truly exert the highest level of reflection on the design level.
keywords: Personality Traits, Cultural and Creative Products, Levels of Design, Levels of Design
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