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題名:文化與旅遊融合促進鄉村旅遊永續發展模式之研究
作者:薛琳琳
作者(外文):XUE, LIN-LIN
校院名稱:國立高雄餐旅大學
系所名稱:觀光研究所
指導教授:沈進成
學位類別:博士
出版日期:2021
主題關鍵詞:鄉村文旅融合文化認同地方依附親環境行為鄉村文化保護行為Integration of Rural Cultural & TourismCulture IdentityPlace AttachmentPro-environment BehaviorRural Culture Protection Behavior
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中國當下進入到以鄉村全面振興為核心戰略的發展進程,鄉村旅遊再度引起廣泛關注。不同於上個世紀九十年代以經濟作用為中心,鄉村振興背景下的鄉村旅遊被賦予了更多更新的任務和要求,除了經濟提升功能外,更是擔負了文化振興、產業振興等要求,文化與旅遊融合(即文旅融合)作為此背景下的鄉村旅遊發展路徑成為新的研究熱點。本研究透過文獻梳理確定鄉村文化的核心元素,並構建模式1:文旅融合透過對旅遊者的鄉村性感知和文化認同的提升,進而引起其地方依附以及對鄉村的親環境態度和親環境行為,最終促進鄉村旅遊永續發展的路徑模式;模式2:文旅融合透過對社區居民的文化認同和地方依附的影響所產生的文化保護態度和文化保護行為,最終促進鄉村旅遊永續發展的路徑模式。透過對456位遊客和484位社區居民的問卷調查,運用LISREL對構建的模式進行驗證,確定了文旅融合透過遊客和社區居民促進鄉村旅遊永續發展的兩個模式,根據研究結果提出結論如下:1.文旅融合對鄉村旅遊永續發展有顯著的促進作用,包括市場的推動和資源的拉動作用;2.在兩個研究模式中,鄉村性感知、文化認同及地方依附是遊客和居民的文旅融合發展感知對鄉村旅遊永續發展的重要中介變量;3.遊客的鄉村親環境行為對鄉村旅遊永續發展有直接的促進作用,鄉村親環境態度只有間接的促進作用,而居民的鄉村文化保護態度和行為對鄉村旅遊永續發展均有直接的促進作用;4.中國目前仍處於低層次的文旅融合發展階段。
At present, China has been in the development process of taking the overall revitalization of rural areas as the core strategy, and rural tourism has attracted wide attention again. Different from focusing on the economic role in the 1990s, rural tourism under the background of Rural Revitalization has been given more updated tasks and requirements. In addition to the function of economic promotion, it also undertakes the requirements of cultural revitalization and industrial revitalization. As a new tool for rural tourism development under this background, integration of cultural & tourism has become a new research hotspot. This study identified the core elements of rural culture through literature review, and constructed model 1: cultural tourism integration through the promotion of tourists' Rural awareness and cultural identity, and then caused their local attachment and pro-environment attitude and pro-environment behavior to the countryside, and finally promoted the sustainable development of rural tourism path model; model 2: cultural tourism integration through the cultural recognition of community residents Finally, the path model of promoting the sustainable development of rural tourism and the model of influencing the sustainable development of rural tourism. Through the questionnaire survey of 456 tourists and 484 community residents, LISREL is used to verify the model, and two modes of cultural tourism integration to promote the sustainable development of rural tourism through tourists and community residents are determined. According to the research results, the conclusions are as follows: 1. Cultural tourism integration plays a significant role in promoting the sustainable development of rural tourism, Including the promotion of the market and the pulling effect of resources; 2. In the two research models, rural perception, cultural identity and local attachment are important mediating variables for the sustainable development of rural tourism; 3. Tourists' Pro rural environmental behavior can directly promote the sustainable development of rural tourism, while the pro rural environmental attitude can only indirectly promote the sustainable development of rural tourism, while residents' rural cultural protection attitude and behavior can directly promote the sustainable development of rural tourism; 4. China is still in a low-level stage of cultural tourism integration development.
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