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題名:開放式服務創新、社會資本、價值共創與組織績效的關係:以旅遊平台為例
作者:林志貞
作者(外文):Chih-Chen Lin
校院名稱:義守大學
系所名稱:管理碩博士班
指導教授:蔡馥陞
林素莉
學位類別:博士
出版日期:2023
主題關鍵詞:開放式服務創新價值共創組織績效社會資本open service innovationvalue co-creationorganizational performancesocial capital
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隨著網路與科技的發展,價值共創已成為企業相互競爭重要成功的關鍵。然而,過去大部分的研究多專注於產品創新而非開放式服務創新,而針對價值共創的研究多著墨於價值共創的結果,鮮少討論共創的前因。結合上述兩點,過往研究對於開放式服務創新和價值共創之間的關係仍然需要進一步的討論。因此本研究透過社會資本理論來強調開放式服務創新在組織間聯盟合作的重要性,以及價值共創和組織績效的關係。另外組織在做開放式服務創新的同時,是否會增強開放式服務創新和價值共創的關係,這個社會資本的程度,可以為價值共創產生多大的組織績效。
本研究針對台灣旅館業,探討旅館產業的開放式服務創新與價值共創的影響,同時深入探討價值共創之中介效果與社會資本之調節效果。本研究採用問卷調查法,參考國內外學者之量表,經由各位專家的意見,逐步修改以及編制為本研究之問卷。回收問卷有253份,其中有效問卷共有211份,可用為83%。研究結果顯示,開放式服務創新與組織績效呈現正向關係,而價值共創在開放式服務創新與組織績效的關係間存在部分中介機制。社會資本會弱化開放式服務創新與價值共創之間的正向關係。
With the development of the Internet and technology, value co-creation has become the key to the success of enterprises competing with each other. However, most of the research in the past focused on product innovation rather than open service innovation, and the research on value co-creation mostly focused on the results of value co-creation, and rarely discussed the antecedents of co-creation. Combining the above two points, previous studies still need further discussion on the relationship between open service innovation and value co-creation. Therefore, this study uses social capital theory to emphasize the importance of open service innovation in inter-organizational alliance cooperation, as well as the relationship between value co-creation and organizational performance. In addition, while the organization is doing open service innovation, will it strengthen the relationship between open service innovation and value co-creation? The degree of this social capital can generate much organizational performance for value co-creation.
Focusing on the hotel industry in Taiwan, this study explores the influence of open service innovation and value co-creation in the hotel industry, and at the same time deeply explores the mediating effect of value co-creation and the moderating effect of social capital. This study adopts the questionnaire survey method, referring to the scales of domestic and foreign scholars, and gradually revising and compiling the questionnaire for this study through the opinions of various experts. There are 253 returned questionnaires, of which 211 are valid, accounting for 83%. The research results show that there is a positive relationship between open service innovation and organizational performance, and value co-creation has a partial intermediary mechanism between open service innovation and organizational performance. Social capital will weaken the positive relationship between open service innovation and value co-creation.
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