This study investigates stock price responses to open market stock repurchase in Taiwan. We test the difference in announcement effect between electronic and non- electronic industries, and the difference in announcement effect between different announced purposes of stock repurchase. Event study is employed to measure abnormal return around the announcement. The factors, including the repurchase amount, insider holdings, insider net buying, firm size and book-to-market ratio, are examined. Results show that the stock repurchase announcement has a positíve effect on stock price. We also find that there are significantly different responses between the electronic and non-electronic industries, and different announced purposes of stock repurchase. Furthermore, the accumulative abnormal return is positively related to book-to-market ratio and repurchase amount, and negatively related to firm size. However, the results show that the accumulative abnormal return is not related to insider holdings and insider net buying.