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題名：議題投票與投射作用的探討--以臺灣兩千年總統選舉為例
書刊名：理論與政策
作者：盛治仁
作者(外文)：Sheng, Emile Chihjen
出版日期：2002
卷期：16:3=63
頁次：頁1-18
主題關鍵詞：投射作用；議題投票；統獨立場；總統選舉；Projection effect；Issue voting；Independence/unification；Presidential election
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相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:101
　　　　　研究選舉者關切的一個問題是選舉中的議題投票。要準確探討議題投票，必須要考慮到投射作用和說服作用所造成的影響。本文嘗試以臺灣兩千年總統選舉的民調資料來測量選民在統獨問題和拓展國際空間兩個議題上，對三位主要參選人投射作用的大小。結果發現，投射作用確實存在，選民對候選人的個人評價會影響到他們對其政策立場的認知。在控制了受訪者的教育程度、政治興趣以及收視媒體習慣以後，當受訪者對某位候選人的個人評價越高，他們就會認為這位候選人的立場跟他們本身的立場越接近。反之，如果受訪者不喜歡某位候選人，就會認為這位候選人的看法離他們較遠。這樣的投射作用在不同的候選人、議題以及不同政治立場的受訪者身上都有不同的模式。未來在探討議題投票時，有必要將投射作用的影響列入考慮。
　　　　　Issue Voting is of great concern to students of electoral studies. In order to accurately analyze issue voting, one has to take into account the effects of projection and persuasion. This article attempts to measure the influence of projection effect on two issues, independence / unification and expansion of Taiwan's international space, based on the Taiwanese 2000 electoral poll result. We found that projection effects do exist; voters' personal evaluation of the candidates would influence their perception of the candidates' issue positions. After controlling for the effects of respondents' education, political interest and media consumption habits, if the respondents have a higher personal affection toward a candidate, they would regard this candidate's policy position to be closer to their own. On the other hand, if the respondents do not like certain candidate, they would perceive the candidate's policy position as farther away from their own. Projection effects like this exist in various patterns across candidates, issues, and voters. It is necessary to take the effect of projection into consideration while discussing issue voting in the future.
期刊論文
1.Carmines, E. G.、Stimson, J. A.(1980)。The Two Faces of Issue Voting。American Political Science Review，74(1)，78-91。  new window
2.Conover, Pamela J.、Feldman, Stanley(1982)。Projection and the Perception of Candidate。Western Political Quarterly，35(2)，228-244。  new window
3.Brent, E.、Granberg, D.(1982)。Substantive Agreement with the Presidential Candidates of 1976 and 1980。Journal of Personality and Social Psychology，42，393-403。  new window
4.Granberg D.、Brent, E. E.(1974)。Dove-hawk Placements in the 1968 Election: Applications of Social Judgment and Balance Theories。Journal of Personality and Social Psychology，29，687-695。  new window
5.Granberg, D.(1985)。An Anomaly in Political Perception。Public Opinion Quarterly，49，504-516。  new window
6.Page, Benjamin I.、Brody, Richard A.(1972)。Policy Voting and the Electoral Process: The Vietnam War Issue。American Political Science Review，66(3)，979-995。  new window
7.Page, Benjamin I.(1976)。The Theory of Political Ambiguity。American Political Science Review，70(3)，742-752。  new window
8.Sherrod, D. R.(1972)。Selective Perception of Political Candidates。Public Opinion Quarterly，35(4)，554-562。  new window
9.Shepsle, K. A.(1972)。The Strategy of Ambiguity: Uncertainty and Electoral Competition。American Political Science Review，66(2)，555-568。  new window
10.Markus, Gregory B.、Converse, Philip E.(19791200)。A Dynamic Simultaneous Equation Model of Electoral Choice。The American Political Science Review，73，1055-1070。  new window
11.Brody, Richard A.、Page, Benjamin I.(1972)。Comment: The Assessment of Policy Voting。American Political Science Review，66(2)，450-458。  new window
12.Jackson, John E.(1975)。Issues, Party Choices, and Presidential Votes。American Journal of Political Science，19，161-185。  new window
13.Kinder, Donald R.(1978)。Political Person Perception: The Asymmetrical Influence of Sentiment and Choice on Perceptions of Presidential Candidates。Journal of Personality and Social Psychology，36(8)，859-871。  new window
14.Page, Benjamin I.、Jones, Calvin C.(1979)。Reciprocal Effects of Policy Preferences, Party Loyalties and the Vote。American Political Science Review，73(4)，1071-1089。  new window
15.Pierce, Patrick A.(1993)。Political Sophistication and the Use of Candidate Traits in Candidate Evaluation。Political Psychology，14(1)，1-21。  new window
16.Shaffer, S. D.(1981)。Balance Theory and Political Cognitions。American Politics Quarterly，9，291-320。  new window
17.Enelow, J. M.、Hinich, M. J.(1985)。Estimating the Parameters of a Spatial Model of Elections: An Empirical Test based on the 1980 National Election Study。Political Methodology，11，249-268。  new window
圖書
1.Insko, Chester A.、Schopler, John(1972)。Experimental Social Psychology: Text With Illustrative Readings。New York：Academic Press。  new window
2.Patterson, Thosmas E.(1980)。The Mass Media Election: How Americans Choose Their President。New York：Praeger。  new window
3.Miller, Warren E., and Teresa E. Levitin.(1976)。Leadership and Change: Presidential Elections from 1952 to 1976。Cambridge, MA：Wintrhop Publishers。  new window
4.Berelson, Bernard R.、Lazarsfeld, Paul F.、McPhee, William(1954)。The Voting: A Study of Opinion Formation in a Presidential Campaign。Chicago, IL：University of Chicago Press。  new window
5.Page, Benjamin I.(1978)。Choices and Echoes in Presidential Elections。Chicago：University of Chicago Press。  new window
6.Downs, Anthony J.(1957)。An Economic Theory of Democracy。New York：Harper and Row。  new window
 
 
 
 
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