自1949年起，中共出版界即以毛澤東呼籲的「文化高潮」為奮鬥目標。為了弘揚共產革命，新華書店大幅擴充營業規模，並且全面推動「重點發行」的路線，在1950-52年連續三年取得史無前例的發行數額。啟人疑竇的是，當時社會經濟疲弱、人民教育水平低落、書刊製作和發行質素欠佳，各種不利因素在在可見；到底新華書店是如何令無錢無文化的人民買書呢？查考中共最近出版的檔案史料，我們發現原來普遍存在著強迫攤派的行為。本文就是要把重點發行和強迫攤派的關係作一澄清，指出最高出版決策機關出版總署及署長胡愈之所應負的責任；並且從歷史脈絡中觀察，說明強迫攤派源於各種歷史和制度的因素，它的發生並不限於1950-52年，也不因為1953年的禁制命令而完全絕跡。

　　　　　With the Communists' victory in 1949, publication houses strove to achieve Chairman Mao Zedong's ideal of “high tide of cultural attainment.” To promote the Revolution, the New China Book Company (NCBC) aggressively expanded its operations under the practice of “official publishing,” which resulted in three years of record sales between 1950-52. How was the NCBC able to sell so many books and magazines, given the weak economy, an impoverished and poorly-educated populace, and the inferior quality of books and sales methods? In examining recently released archives, one discovers that, along with “official publishing,” a policy of “forced distribution” was also carried out at the time. This article clarifies the relationship between these two practices, and also looks into the roles and responsibilities of such high officials as Hu Yuzhi, who led the General Bureau of Publication. For deep-rooted historical and institutional reasons, the practice of “forced distribution” was not isolated to 1950-52 and persisted even after being banned in 1953.