| 期刊論文| 1. | Feldwick, Paul(1996)。What is brand equity anyway, and how do you measure it?。Journal of the Market Research Society，38(2)，85-104。   | | 2. | Martin, I. M.、Stewart, D. W.(2001)。The Differential Impact of Goal Congruency on Attitudes, Intentions, and Transfer of Brand Equity。Journal of Marketing Research，38(4)，471-484。 | | 3. | Bayus, B. L.(1992)。Brand loyalty and marketing strategy: An application to home appliances。Marketing Science，11(1)，21-38。 | | 4. | Cavero, Sandra、Cebollada, Javier(1997)。Brand Choice and Marketing Strategy: An Application to the Market of Laundry Detergent for Delicate Clothes in Spain。Journal of International consumer Marketing，10(1/2)，57-71。 | | 5. | Rusell, J. A.(1979)。Affective Space is Bipolar。Journal of Personality and Social Psychology，37，345-356。 | | 6. | Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The effect of brand attitude and brand image on brand equity。Journal of Marketing Theory and Practice，9(3)，61-75。 | | 7. | Richins, Marsha L.(1994)。Valuing things: The public and private meanings of possessions。Journal of Consumer Research，21(3)，504-521。 | | 8. | Fournier, S.、Yao, J.(1997)。Reviving brand loyalty: A reconceptualization within the framework of consumer–brand relationships。International Journal of Research in Marketing，14(5)，451-472。 | | 9. | Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。 | | 10. | Day, George S.(1969)。A two-dimensional concept of brand loyalty。Journal of Advertising Research，9(3)，29-36。 | | 11. | Tucker, W. T.(1964)。The development of brand loyalty。Journal of Marketing Research，1，32-35。 | | 12. | Batra, Rajee、Ahtola, Olli T.(1991)。Measuring Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters，2，159-170。 | | 13. | Betts, Erica J.(1996)。Consumer behaviour and the retail "sales" Modelling the development of an attitude problem。European Journal of Marketing，30(8)，40-54。 | | 14. | LaBarbera, Priscilla A.、Mazursky, David(1983)。A Longituainal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process。Journal of Marketing Research，20(4)，393-404。 | | 15. | Pokorny, Gene(1995)。Building brand equity and customer loyalty。Electric Perspectives，20(3)，54-62。 | | 16. | Wansink, Brian(2000)。Estimating an advertisement's impact on one's consumption of a brand。Journal of Advertising Research，40(6)，106-112。 | | 17. | Sheth, Jagdish N.(1968)。A factor analytical model of brand loyalty。Journal of Marketing Research，5(4)，395-405。 | | 18. | Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research，24(1)，27-37。 | | 19. | Gundlach, Gregory T.、Achrol, Ravi S.、Mentzer, John T.(1995)。The Structure of Commitment in Exchange。Journal of Marketing，59(1)，78-92。 | | 20. | Hirschman, Elizabeth C.(1980)。Innovativeness, Novelty Seeking, and Consumer Creativity。Journal of Consumer Research，7(3)，283-295。 | | 21. | Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。 | | 22. | Dhar, Ravi、Wertenbroch, Klaus(2000)。Consumer Choice Between Hedonic and Utilitarian Goods。Journal of Marketing Research，37(1)，60-71。 | | 23. | Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research，40(3)，310-320。 | | 24. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。 | | 25. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。 | | 26. | Russell, James A.(1980)。A circumplex model of affect。Journal of Personality and Social Psychology，39(6)，1161-1178。 | | 27. | Russell, James A.(1991)。Culture and the categorization of emotions。Psychological Bulletin，110(3)，426-450。 | | 28. | Watson, David K.、Tellegen, Auke(1985)。Toward a consensual structure of mood。Psychological Bulletin，98(2)，219-235。 | | 29. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。 | | 30. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 | | 31. | Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research，20(3)，451-466。 | | 32. | Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research，24(4)，434-446。 | | 33. | Keaveney, Susan M.、Hunt, Kenneth A.(1992)。Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories。Journal of the Academy Marketing Science，20(2)，165-176。 | | 34. | Bearden, William O.、Lichtenstein, Donald R.、Teel, Jesse E.(1984)。Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements。Journal of Retailing，60(2)，11-34。 | | 35. | Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。 | | 36. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。 | | 37. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。 | | 38. | Mittal, B.(1988)。The role of affective choice mode in the consumer purchase of expressive products。Journal of Economic Psychology，9(4)，499-524。 | 圖書| 1. | Dittmar, H.(1992)。The social psychology of material possessions: To have is to be。New York：St. Martin's Press。 | | 2. | McCracken, G. D.(1988)。Culture and consumption: New approaches to the symbolic character of consumer goods and activities。Bloomington, IN：Indiana University Press。 | | 3. | Jacob, Jacoby、Chestnut, Robert(1978)。Brand Loyaity Measurement and Management。New York：John Wiley & Sons。 | | 4. | Cochran, William G.(1977)。Sampling Techniques。John Wiley & Sons, Inc.。 | | 5. | Assael, Henry(1998)。Consumer Behavior and Marketing Action。Cincinnati, Ohio：South-Western College Publishing。 | | 6. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 圖書論文| 1. | Buck, R.、Chaudhuri, A.、Georgeson, M.、Kowta, S.(1995)。Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: The ARI Model and the CASC Scale。Advances in Consumer Research。Provo, UT：Association for Consumer Research。 | | 2. | Abelson, R. P.、Prentice, D. A.(1989)。Beliefs as possessions: a functional perspective。Attitude Structure and Function。Hillsdale, NJ：Lawrence Erlbaum。 | | 3. | Fiske, S. T.、Pavelchak, M. A.(1986)。Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect。The Handbook of Motivation and Cognition: Foundations of Social Behavior。New York, NY：Guilford Press。 | |
| |