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題名:排球運動產品之消費者品牌信任與品牌忠誠度之影響因素探討--以美津濃為例
書刊名:運動休閒管理學報
作者:楊朝行陳克舟
作者(外文):Yang, Chao-shingChen, Ke-chou
出版日期:2018
卷期:15:4
頁次:頁1-18
主題關鍵詞:排球運動品牌態度顧客導向行為知覺服務品質品牌聲譽VolleyballBrand attitudeCustomer-oriented behaviorPerceived service qualityBrand reputation
原始連結:連回原系統網址new window
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  • 共同引用共同引用:37
  • 點閱點閱:51
期刊論文
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10.Kim, J.-Y.、Moon, J.、Han, D.、Tikoo, S.(2004)。Perceptions of justice and employee willingness to engage in customer-oriented behavior。Journal of Services Marketing,18(4),267-275。  new window
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16.Chaudhuri, A.(2002)。How Brand Reputation Affects the Advertising-Brand Equity Link。Journal of Advertising Research,42(3),33-43。  new window
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18.趙品灃、李思欣、孫宗坤(20161200)。中華電信品牌形象、購買意願、從眾行為與品牌忠誠度關係之探討。慈惠學報,12,91-109。new window  延伸查詢new window
19.陳律盛、蔡永川(2016)。學校品牌聲譽、服務人員與學生互動、品牌認同、品牌忠誠對滿意經驗分享、推薦他人之研究--以元智大學為例。休閒運動保健學報,11,25-46。  延伸查詢new window
20.丁瑞華、黃家均(20160700)。品牌形象、品牌知名度與卡通代言人對消費者品牌態度影響之探討。紡織綜合研究期刊,26(3),54-69。new window  延伸查詢new window
21.邱榮貞(20180600)。中高齡排球運動參與動機及涉入程度探討。屏東大學體育,4,111-127。new window  延伸查詢new window
22.陳靜誼、黃飛虹、呂昀霖、林翔蕙、陳怡方(20160600)。探討品牌信任之前置因素與結果--以醫療服務業為例。華醫學報,44,22-37。  延伸查詢new window
23.黃耀斌、廖焜福、廖莉安(20100600)。企業領導模式與運動產業經營管理策略。運動研究,19(1),141-151。new window  延伸查詢new window
24.劉志鈺、葉為谷、巫信昌(20110600)。國內外休閒運動產業發展新趨勢。休閒保健期刊,5,149-157。new window  延伸查詢new window
25.鍾政偉、陳桓敦、林佳穎(2012)。品牌知覺、廣告效果與關係品質對購買意願影響之研究。數據分析,7(5),137-158。new window  延伸查詢new window
26.Gana, M. A.、Koce, H. D.(2016)。Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers' Purchase Intention。International Journal of Marketing Studies,8(2),121-127。  new window
27.Saxe, Robert、Weitz, Barton A.(1982)。The SOCO scale: A measure of the customer orientation of salespeople。Journal of Marketing Research,19(3),343-351。  new window
28.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
29.曾義明、廖本哲、簡詠喜(20040600)。產品價值、品牌信任、品牌情感與品牌忠誠度關係之研究。企業管理學報,61,29-50。new window  延伸查詢new window
30.林永森、林姵伶(20080600)。學生族群對運動鞋的消費決策型態與品牌忠誠度關係之研究。運動休閒管理學報,5(1),57-72。new window  延伸查詢new window
31.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
32.Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research,20(3),418-430。  new window
33.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。  new window
34.王慶堂、林房儹、黃永助(20090900)。臺灣運動行銷產業現況與策略之分析。休閒事業研究,7(3),85-98。new window  延伸查詢new window
35.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
36.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
37.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
38.Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research,43(4),195-206。  new window
39.Fornell, Claes R.、Larcker, David F.(1981)。Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics。Journal of Marketing Research,18(3),382-388。  new window
40.Bhat, B.、Bowonder, B.(2001)。Innovation as an enhancer of brand personality: Globalization experience of titan industries。Creativity and Innovation Management,10(1),26-39。  new window
圖書
1.Kinnea, T. C.、Taylo, J. R.(1996)。Marketing Research: An applied approach。New York, NY:McGraw Hill。  new window
2.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2004)。Consumer Behavior: Building Marketing Strategy。McGraw-Hill Irwin。  new window
3.Babbie, Earl(1992)。The Practice of Social Research。Belmont, CA:Wadsworth Publishing Company。  new window
4.Kotler, Philip(1999)。Marketing management: analysis, planning, implementation and control。Prentice-Hall。  new window
5.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate Data Analysis。Prentice-Hall。  new window
6.徐達光(2003)。消費者心理學。臺北:東華書局。  延伸查詢new window
7.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis--Structural Equation Modeling。Prentice-Hall International, Inc.。  new window
 
 
 
 
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