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題名:從計畫行為理論觀點看影響以房養老商品的購買意願因素:以品牌信任為干擾因素
書刊名:臺灣企業績效學刊
作者:陳怡昌 引用關係林業清
作者(外文):Chen, Yi-changLin, Yeh-ching
出版日期:2018
卷期:11:2
頁次:頁149-175
主題關鍵詞:以房養老計畫行為理論品牌信任購買意願Reverse mortgageTheory of planned behaviorBrand trustPurchasing intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:39
  • 點閱點閱:6
期刊論文
1.Morgan-Thomas, Anna、Veloutsou, Cleopatra(2013)。Beyond technology acceptance: Brand relationships and online brand experience。Journal of Business Research,66(1),21-27。  new window
2.Bozionelos, G.、Bennett, P.(1999)。The theory of planned behaviour as predictor of exercise: the moderating influence of beliefs and personality variables。Journal of Health Psychology,4(4),517-529。  new window
3.鄭堯任、孫彰良(20101200)。「以房養老」活躍老化。社區發展季刊,132,106-122。new window  延伸查詢new window
4.Lauer, T. W.、Deng, X.(2007)。Building Online Trust through Privacy Practices。International Journal of Information Security,6(5),323-331。  new window
5.Boehm, Thomas P.、Ehrhardt, Michael C.(1994)。Reverse mortgages and interest rate risk。Real Estate Economics,22(2),387-408。  new window
6.De Cannière, M. H.、De Pelsmacker, P.、Geuens, M.(2009)。Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior。Journal of Business Research,62(1),82-92。  new window
7.王健安、張金鶚(20160600)。現行所謂「公益版」不動產逆向抵押貸款之設計提供多少的「社會福利」效果?。住宅學報,25(1),37-75。new window  延伸查詢new window
8.黎家興(20121200)。終生型反向抵押商品之風險管理。保險學報,8,21-47。new window  延伸查詢new window
9.王明妤、林玠恒、方治文、凃安蓉、張甄育、林倩如(2011)。農民持續採用有機耕種行為意圖之研究:以計畫行為理論為基礎。臺灣農學會報,12(1),68-88。  延伸查詢new window
10.吳淑鶯、陳瑞和(2006)。計劃行為理論應用於網路書店購買行為之研究。中華管理評論國際學報,9(4),1-23。  延伸查詢new window
11.林宜親、莊凱琮(20180600)。影響選擇住宿Airbnb因素之探討:自助旅行旅客觀點。觀光旅遊研究學刊,13(1),33-50。new window  延伸查詢new window
12.林南宏、王舒仙(20190600)。盜版電子書下載意圖之前因及其對合法電子書購買意圖影響之研究。企業管理學報,44(2),31-65。new window  延伸查詢new window
13.林國燦、蔡承彬(2006)。我國反向抵押貸款全融產品創新研究。海南金融,2006(8),45-47。  延伸查詢new window
14.柯秀佳、張家輝(20171200)。社交欲望與商務欲望對個人社交商務使用意圖的影響:多重社會影響路徑的觀點。資訊科技國際期刊,11(2),30-40。new window  延伸查詢new window
15.Conner, M.、Povey, R.、Sparks, P.、James, R.、Stepherd, R.(2003)。Moderating role of attitudinal ambivalence within the theory of planned behavior。British Journal of Social Psychology,2(1),75-94。  new window
16.Ham, Marija、Jeger, Marina、Frajman Ivković, Anita(2015)。The role of subjective norms in forming the intention to purchase green food。Economic Research-Ekonomska Istraživanja,28(1),738-748。  new window
17.Hu, X.、Huang, Q.、Zhong, X.、Davison, R. M.、Zhao, D.(2016)。The influence of peer characteristics and technical features of a social shopping website on a consumer's purchase intention。International Journal of Information Management,36(6),1218-1230。  new window
18.Lakshmi, S.、Kavida, V.(2018)。Brand trust effects on purchase intentions of television- A case study with reference to Chennai city。Pacific Business Review International,10(9),25-36。  new window
19.Lee, C. C.、Chen, K. S.、Shyu, D. S. D.(2015)。Credit, equity conversion, and housing endowment: Analysis of reverse mortgage markets。Journal of Applied Finance & Banking,5(3),63-80。  new window
20.Rani, N. S. A.、Suradi, Z.(2017)。International brand vs. local brand: an evaluation of brand trust, brand reputation, customer satisfaction and purchase intention of Malaysian customers。Journal of Business and Retail Management Research,11(3),179-185。  new window
21.王韻、林玉涵(20160400)。以計畫行為理論探討流行女鞋購買意圖之研究。紡織綜合研究期刊,26(2),36-52。new window  延伸查詢new window
22.陳明珠、林清壽、廖崇凱(20150400)。中高齡者購買商業型長期照護保險行為意向之探究。福祉科技與服務管理學刊,3(2),189-208。new window  延伸查詢new window
23.曾義明、廖本哲、簡詠喜(20040600)。產品價值、品牌信任、品牌情感與品牌忠誠度關係之研究。企業管理學報,61,29-50。new window  延伸查詢new window
24.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
25.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the Nature of Trust in Buyer-Seller Relationship。Journal of Marketing,61(2),35-51。  new window
26.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
27.Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research,45(1),1-18。  new window
28.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
29.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
研究報告
1.潘秀菊、李智仁(2009)。逆向抵押(反向抵押)制度:以房養老之可行性探討。  延伸查詢new window
2.內政部統計處(2017)。106年第10週內政統計通報(我國老年人口數首次超過幼年人口數)。  延伸查詢new window
圖書
1.朱芬郁(2012)。退休生涯經營:概念、規劃與養生。新北市:揚智文化。new window  延伸查詢new window
2.吳萬益(2011)。企業研究方法。臺北市:華泰文化。  延伸查詢new window
3.黃俊英(2008)。行銷研究--管理與技術。臺北市:華泰文化。  延伸查詢new window
4.張金鶚(2003)。房地產投資與市場分析:理論與實務。臺北市:華泰文化。  延伸查詢new window
5.許士軍(2019)。管理學。臺北市:東華書局。  延伸查詢new window
6.Rodda, D. T.、Herbert, H.、Lam, H. K.(2000)。Evaluation report of FHA's home equity conversion mortgage insurance demonstration。Cambridge, MA:Abt Association。  new window
7.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
8.Fishbein, Martin A.、Ajzen, Icek(1975)。Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research。Addison-Wesley。  new window
其他
1.謝明瑞(2013)。建立穩健經營之「以房養老」制度,http://www.npf.org.tw/post/1/12005。  延伸查詢new window
2.(2018)。人口老化衝擊:以房養老拚經濟,https://udn.com/news/story/11316/3394640。  延伸查詢new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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