The purpose of this study was to explore the relationship between sports performance and media exposure. This study focused on the reports about players' performances and photos of the 14th year (2003) of The Chinese Professional Baseball League (CPBL) from the Min-sheng Daily. First, The study adopted the content analysis method to analyze the photos of CPBL 14th year on the Min-sheng Daily to examine the relationship between teams' and players' performances. The results were as follows: 1.The photo reports about spectators, 3 people or more, off diamond, the local players of the 14th year of CPBL had obviously increased more than CPBL 6th year on the Min-sheng Daily. 2. The photo reports in the Min-sheng Daily were positively correlated with wins, winning percentages of CPBL teams, and had a negative correlation with losses, game back of CPBL teams. The teams with lower rates of losses had a higher degree of media exposure. 3. The performances of pitchers' wins, games started, pitches thrown, strikeouts made had a higher positive correlation with the photo reports in the Min-sheng Daily, and only the earned run average had a negative correlation. Pitchers with more wins but less games finished had a higher degree of media exposure. 4. The performances of batters' runs scored, total bases on safe hits, game-winning runs batted in, runs batted in, hits, home runs, one base hits had a higher positive correlation with the photos report of the Min-sheng Daily. Batters with more runs, home runs, stolen bases, at bats, intentional walks, game-winning runs batted in, but less strikeouts had a higher media exposure.