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題名：超級籃球聯賽運動觀賞者行為模式之恆等性檢定--計畫行為理論驗證
書刊名：運動教練科學
作者：葉明如／徐茂洲 引用關係
作者(外文)：Yeh, Ming-ju／Hsu, Mao-chou
出版日期：2016
卷期：41
頁次：頁43-59
主題關鍵詞：多群組分析；不變性；交叉效度；Multi-group analysis；Invariance；Cross validity
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:163
  • 點閱點閱:10
本研究目的以計畫行為理論為理論基礎來驗證參與超級籃球聯賽現場之運動觀賞者之行為模式。方法：研究對象為超級籃球聯賽現場之運動觀賞者，本研究以問卷調查方式，進行資料處理及描述性統計，並以結構方程模式（SEM）分析不同年度（2013年與2014年）所調查的樣本資料做多群組分析，驗證這兩群樣本的研究模式的效度延展性。結果：研究模式中，自變項對依變項有其直接效果；態度對行為傾向；知覺行為控制對行為傾向均達顯著水準，所以假設一、二、三成立。不同年度（2013年與2014年）超級籃球聯賽運動觀賞者行為模式全等，兩群樣本的研究模式具有效度延展性。結論：根據研究結果提出建議在正規球賽時間暫停或是換場時間增加餘興表演、針對家庭推出套票或專屬特價優惠、鼓勵球團或球員在臉書、推特或微博等即時通訊網頁成立粉絲團藉此提升S超級籃球聯賽現場之運動觀賞者之行為意圖。
The purpose of this research based on the theory of planned behavior, to verify the behavior model of scene audiences on SBL. Method: research objects are scene audiences on SBL. Through the way of questionnaire survey, for data processing and descriptive statistics, to verify the validity extension of research model between two groups of samples. Result: in research mode, independent variable affects dependent variable directly; attitude affects behavioral; tendency perceived behavioral control affects behavioral tendency reached a new high. Thus Hypothesis I, II and III are true. It is congruent for behavior model of live audiences on SBL in different years (2013 ~ 2014). The research mode of two groups of samples has validity extension. Conclusion: according to the result, it is suggested to add side show during time-out/ interval in standard match; launch family ticket or exclusive special offers; encourage the team or player to set up fans club on real-time communication webpage, such as FaceBook, Twitter and Micro Blog etc., to upgrade behavior intention of live audiences on SBL.
期刊論文
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3.余泰魁、李能慧、吳桂森(20051200)。金門觀光客旅遊行為意向實證研究--線性結構模式之交叉效度驗證。觀光研究學報，11(4)，355-384。new window  延伸查詢new window
4.李柏慧、劉淑燕(20050300)。民眾從事健走行為意圖之研究。大專體育學刊，7(1)，147-156。new window  延伸查詢new window
5.張千培、鄭志富(20090900)。高中階段學生運動社團參與意圖模式之研究。體育學報，42(3)，95-112。new window  延伸查詢new window
6.Mansfeld, Yoel(1992)。From Motivation to Actual Travel。Annals of Tourism Research，19(3)，399-419。  new window
7.林錫波(20090600)。以計畫行為理論及階段行為改變模式探討大學生在中華職棒之觀賞意圖。大專體育學刊，11(2)，57-68。new window  延伸查詢new window
8.徐茂洲、潘豐泉、黃茜梅(2011)。以計畫行為理論驗證綠島水域運動觀光客行為傾向模式之研究。臺灣體育運動管理學報，11(2)，43-67。  延伸查詢new window
9.駱碧蓮、施致平(20120600)。中華職棒虛擬社群參與行為意圖模式之研究。體育學報，45(2)，113-125。new window  延伸查詢new window
10.Hrubes, D.、Ajzen, I.、Daigle, J.(2001)。Predicting hunting intentions and behavior: An application of the theory of planned behavior。Leisure Sciences，23(3)，165-178。  new window
11.Armitage, C. J.、Conner, M.(2001)。Efficacy of the theory of planned behaviour: A metaanalytic review。British Journal of Social Psychology，40(4)，471-499。  new window
12.Frost, S.、Myers, L. B.、Newman, A. P.(2001)。Genetic screening for Alzheimer's disease: What factors predict intentions to take a rest?。Behavior Medicine，27(3)，101-109。  new window
13.曹校章、蕭嘉惠(20090600)。運動消費者觀賞動機模式驗證以SBL超級籃球聯賽為例。體育學報，42(2)，29-48。new window  延伸查詢new window
14.Podsakoff, P. M.、Organ, D. W.(1986)。Selfreports in organizational research: Problems and prospects。Journal of Management，12(4)，531-544。  new window
15.Reisinger, Yvette、Turner, Lindsay(1999)。Structural Equation Modeling with LISREL: Application in Tourism。Tourism Management，20(1)，71-88。  new window
16.Sheeran, P.、Taylor, S.(1999)。Predicting Intentions to Use Condoms: A Meta-Analysis and Comparison of the Theories of Reasoned Action and Planned Behavior。Journal of Applied Social Psychology，29(8)，1624-1675。  new window
17.Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior，24(1)，108-127。  new window
18.施致平(20010300)。中華職籃觀眾參與之預測模式研究。體育學報，30，131-142。new window  延伸查詢new window
19.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
20.Kalafatis, Stavros P.、Pollard, Michael、East, Robert、Tsogas, Markos H.(1999)。Green Marketing and Ajzen's Theory of Planned Behaviour: A Cross-Market Examination。Journal of Consumer Marketing，16(5)，441-460。  new window
21.Little, Todd D.(1997)。Mean and Covariance Structures (MACS) Analyses of Cross-Cultural Data: Practical and Theoretical Issues。Multivariate Behavioral Research，32(1)，53-76。  new window
22.呂宛蓁、鄭志富(20080900)。職棒觀眾觀賞行為意圖模式之研究。大專體育學刊，10(3)，57-71。new window  延伸查詢new window
23.李能慧、古東源、吳桂森、余泰魁(20040200)。金門觀光客行為傾向模式之建構。管理學報，21(1)，131-151。new window  延伸查詢new window
24.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
25.Cheung, Gordon W.、Rensvold, Roger B.(2002)。Evaluating goodness-of-fit indexes for testing measurement invariance。Structural Equation Modeling: A Multidisciplinary Journal，9(2)，233-255。  new window
26.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
27.Korsgaard, M. A.、Roberson, L.(1995)。Procedural Justice in Performance Evaluation: The Role of Instrumental and Non-instrumental Voice in Performance Appraisal Discussions。Journal of Management，21(4)，657-669。  new window
28.Mossholder, K. W.、Bennett, N.、Kemery, E. R.、Wesolowski, M. A.(1998)。Relationships between bases of power and work reactions: The mediational role of procedural justice。Journal of Management，24(4)，533-552。  new window
29.Godin, G.、Kok, G.(1996)。The Theory of Planned Behavior: A Review of Its Applications to Health-Related Behaviors。American Journal of Health Promotion，11(2)，87-98。  new window
30.Hagger, Martin S.、Chatzisarantis, Nikos L. D.、Biddle, Stuart J. H.(2002)。A meta-analytic review of the theories of reasoned action and planned behavior in physical activity: Predictive validity and the contribution of additional variables。Journal of Sport and Exercise Psychology，24(1)，3-32。  new window
31.Hausenblas, Heather A.、Carron, Albert V.、Mack, Diane E.(1997)。Application of the Theories of Reasoned Action and Planned Behavior to Exercise Behavior: A Meta-analysis。Journal of Sport and Exercise Psychology，19(1)，36-51。  new window
32.Jackson, D. L.、Gillaspy, J. A. Jr.、Purc-Stephenson, R.(2009)。Reporting practices in confirmatory factor analysis: An overview and some recommendations。Psychological Methods，14(1)，6-23。  new window
33.MacCallum, Robert C.、Browne, Michael W.、Sugawara, Hazuki M.(1996)。Power analysis and determination of sample size for covariance structure modeling。Psychological Methods，1(2)，130-149。  new window
34.McFarlin, D. B.、Sweeney, P. D.(1992)。Distributive and Procedural Justice as Predictors of Satisfaction with Personal and Organizational Outcomes。Academy of Management Journal，35(3)，626-637。  new window
35.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
會議論文
1.Yu, T. K.(2000)。The internet shopping behavior of college student: A theory of reasoned action approach。The Third Annual Conference on Commercial Modernization Technology。Yunlin：National Yunlin University of Science and Technology。58-58。  new window
學位論文
1.傅芊清(2010)。現場觀眾觀賞動機與休閒效益體驗相關之研究-以2010年七季超級籃球聯賽為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.楊奕瑋(2009)。2007-2008球季超級籃球聯賽於新莊體育館舉辦之經濟效益評估(碩士論文)。國立臺灣師範大學。  延伸查詢new window
3.熊鴻鈞(2009)。超級籃球聯賽現場觀眾消費行為意圖模式之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
圖書
1.張偉豪(2011)。SEM論文寫作不求人。三星統計服務有限公司。  延伸查詢new window
2.Byrne, Barbara M.(2010)。Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming。Routledge。  new window
3.Ajzen, I.(1988)。Attitudes, personality, and behavior。Milton-Keynes。  new window
4.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY：Guilford Press。  new window
5.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
6.吳明隆(2009)。結構方程模式：方法與實務應用。麗文文化事業股份有限公司。  延伸查詢new window
7.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
8.Fishbein, Martin A.、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
單篇論文
1.Ajzen, I.(2006)。Constructing a TpB Questionnaire: Conceptual and Methodological Considerations，http://www-unix.oit.umass.edu/aizen/pdf/tpb.measurement.pdf。  new window
圖書論文
1.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
2.Ajzen, I.、Manstead, A. S. R.(2007)。Changing health-related behaviours: An approach based on the theory of planned behaviour。The scope of social psychology: Theory and applications。New York：Psychology Press。  new window
3.Mullin, B. J.(1985)。Characteristics of sport marketing。Successful sport management。Charlottesville, VA：The Michie Co.。  new window
4.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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