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題名：以文字探勘技術探究部落格之網路媒體特性
書刊名：淡江人文社會學刊
作者：施百俊 引用關係／施如齡 引用關係
作者(外文)：Shih, Bai-jiun／Shih, Ju-ling
出版日期：2006
卷期：28
頁次：頁95-122
主題關鍵詞：部落格；文字探勘；自我組織映射圖；網路社群管理；媒體特性；Blog；Text-mining；Self-organizing map；Online community management；Media characteristics
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:16
  • 點閱點閱:67
部落格以新興傳播媒介的姿態，成為近年來網路使用者的新寵。任何團體與個人都得以利用簡易便利、成本低廉的網路工具，圖文並茂地發表意見、記錄事件、溝通分享，以及論述出版。 為探究其媒體特性，本研究從社群經營與傳播效應的角度，利用文字探勘技術中的類神經網路演算法，搜集並分析臺灣新浪網上三百個部落格的文章內容，試圖理解部落格與傳統大眾傳播媒體的異同。研究結果發現，部落格之非內容屬性並不影響部落格的受歡迎程度，並有網路社群大者恆大的效應；而其成功的關鍵因素在於其文章內容的意識與深度。
The blog, as a popular new online communication medium, has become an alternative publication type, which any individual or group can easily and inexpensively use to present textual and graphical materials online. Using this tool, they can articulate, document, communicate, and distribute ideas. In order to investigate its media characteristic, this research used the text-mining self-organizing map technique to survey the articles in 300 blogs in Sina, Taiwan, trying to identify similarities and difference between them and the traditional mass media from two aspects, including the social community management strategies and communication effects. The research found that the non-content-related variables, including the length and number of articles, upload frequency, graphic usage, author identification and gender, did not influence a blog's popularity. What really mattered was its content-related variables, such as the categories of blogs and articles.
期刊論文
1.Kumar, R.、Novak, J.、Raghavan, P.、Tomkins, A.(2004)。Structure and evolution of blogspace。Communications of the ACM，47(12)，35-39。  new window
2.Morris, H.(2001)。Blogging burgeons as a form of web expression。U.S. News & World Report，130(2)，52。  new window
3.Quible, Z. K.(2005)。Blogs and Written Business Communication Courses: A Perfect Union。Journal of Education for Business，80(6)，327-332。  new window
4.Dearstyne, Bruce W.(2005)。Blogs: The New Information Revolution?。Information Management Journal，39(5)，38-44。  new window
5.Chen, Hsinchun、Houston, A. L.、Sewell, R. R.、Schatz, B. R.(1998)。Internet Browsing and Searching: User Evaluation of Category Map and Concept Space Techniques。Journal of the American Society for Information Science，49(7)，582-603。  new window
6.Wagner, C.、Bolloju, N.(2005)。Supporting knowledge management in organizations with conversational technologies: Discussion forums, weblogs, and wikis。Journal of Database Management，16(2)，1-8。  new window
7.Kohonen, T.、Kaski, S.、Lagus, K.、Salojarvi, J.、Honkela, J.、Paatero, V.、Saarela, A.(2000)。Self organization of a massive document collection。IEEE Transactions on Neural Networks，11(3)，574-585。  new window
8.鄒理民(2005)。公共電視的營運模式分析。全球台商e焦點，28，1-8。  延伸查詢new window
9.李曉輝(2005)。BLOG--一種新型簡便的知識管理工具。情報科學，23，249-251。  延伸查詢new window
10.許中川、陳景揆(20010100)。探勘中文新聞文件。資訊管理學報，7(2)，103-122。new window  延伸查詢new window
11.Clyde, L. A.(2005)。Educational blogging。Teacher Librarian，32(3)，43-45。  new window
12.Eden, B.(2005)。Associations, conferences, discussion groups/blogs, journals, software/tools。Library Technology Reports，41(4)，13-17。  new window
13.Goldsborough, R.(2003)。Blogs: latest option in raising your voice online。Black Issues in Higher Education，20(7)，40。  new window
14.Hsueh, Jung-tang、Hsu, Sheng-hsun(20060800)。Application of the SOM for Visualizing Knowledge Boundaries within an Organization。管理學報，23(4)，497-505。new window  new window
15.Karger, D. R.、Quan, D.(2005)。What would it mean to blog on the semantic web?。Web Semantics: Science,Services and Agents on the World Wide Web，3，147-157。  new window
16.Lum, L.(2005)。The rise of blog nation。Black Issues in Higher Education，22(12)，20-22。  new window
17.Merkl, D.(1998)。Text classification with self-organizing maps: Some lessons learned。Neurocomputing，21(1/3)，61-77。  new window
18.Moon, Y.(1996)。How 'real' are computer personalities? Psychological responses to personality types in human-computer interaction。Communication Research，23(6)，651-674。  new window
19.Nass, C.、Reeves, B.、Leshner, L.(1996)。Technology and roles: A tale of two TVs' how 'real' are computer personalities? Psychological responses to personality types in human-computer interaction。Journal of Communication，45(2)，121-128。  new window
20.Rosencrance, L.(2004)。Blogs bubble into business。Computerworld，38(4)，23-24。  new window
21.Salton, G.(1996)。Another look at automatic text-retrieval systems。Communications of the ACM，29(7)，648-656。  new window
22.Wagner, C.(2003)。Put another (B)log on the wire: Publishing learning logs as weblogs。Journal of Information Systems Education，14(2)，131-132。  new window
23.Waldman, S.(2005)。Arriving at the digital news age。Nieman Reports，59(1)，78-79。  new window
24.Wilson, T.(2005)。Woman in the blogosphere。Off Our Backs，35(5/6)，51-55。  new window
25.Yang, C. C.、Chen, H.、Hong, K.(2003)。Visualization of large category map for internet browsing decision support systems。Special Issue on Web Retrieval and，35(1)，89-102。  new window
26.Zamir, O.、Etzioni, O.(1999)。Grouper: A dynamic clustering interface to web search results。Computer Networks，31(11/16)，1361-1374。  new window
27.Geerts, G. L.(2005)。Blogging 101 for CPAs。The CPA Journal，75(7)，12-13。  new window
28.Grossman, L.(2004)。Meet joe blog。Time，163(24)，65-68。  new window
29.Lang, E. M.(2005)。Would you, could you, should you blog?。Journal of Accountancy，199(6)，36-42。  new window
30.Jick, Todd D.(1979)。Mixing Qualitative and Quantitative Methods: Triangulation in Action。Administrative Science Quarterly，24(4)，602-611。  new window
31.陳文華、徐聖訓、施人英、吳壽山(20030600)。應用主題地圖於知識整理。圖書資訊學刊，1(1)，37-58。new window  延伸查詢new window
32.陳文華、施人英、吳壽山(20041200)。探討文字採掘技術在管理者知識地圖之應用。中山管理評論，12(6)，35-64。new window  延伸查詢new window
33.Nardi, Bonnie. A.、Schiano, Diane J.、Gumbrecht, Michelle、Swartz, Luke(2004)。Why we blog。Communications of the ACM，47(12)，41-46。  new window
34.Johnson, Thomas J.、Kaye, Barbara K.(2004)。Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs among Blog Users。Journalism and Mass Communication Quarterly，81(3)，622-642。  new window
會議論文
1.Hearst, M. A.、Pedersen, J. O.(1996)。Reexamining the Cluster Hypothesis: Scatter/Gather on Retrieval Results。19th Annual International ACM/SIGIR Conference on Research and Development in Information Retrieval，(會議日期: 19960818-19960822)。New York, NY：ACM。76-84。  new window
2.Dittenbach, M.、Merkl, D.、Rauber, A.(2000)。The Growing hierarchical self-organizing map。The IEEE-INNS-ENNS International Joint Conference on Neural Networks- IJCNN 2000。Como, Italy：IEEE Computer Society Press。6+15-19。  new window
3.Chien, L. F.(1997)。PAT-tree-based Keyword Extraction for Chinese Information Retrieval。The 20th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval。Philadelphia, PA：AMC Press。50-59。  new window
4.阮明淑(2001)。知識經濟時代的主題分析。21世紀資訊科學與技術學術研討會，(會議日期: 民90年11月29-30日)。台北：世新大學圖書資訊學系。347-366。  延伸查詢new window
5.溫達茂、呂春嬌(2001)。知識組織的工具--Topic Maps。21世紀資訊科學與技術學術研討會，(會議日期: 民90年11月29-30)。台北：世新大學圖書資訊學系。385-400。  延伸查詢new window
6.Li, Z.、Xing, L.(1998)。Search the Chinese web-design and the operation of net-compass。The First Asia Digital Library Workshop，42-46。  new window
7.Rauber, A.、Merkl, D.(1999)。Automatic labeling of self-organizing maps: Making a treasure-map reveal its secrets。The Third Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD' 99)。Beijing, China：Springer。228-237。  new window
8.Wong, K. F.(1998)。Intelligent Chinese information retrieval-why is it so difficult?。The First Asia Digital Library Workshop，47-56。  new window
研究報告
1.彭玉賢(2001)。解讀青少年與電視--頻道與節目篇。  延伸查詢new window
學位論文
1.陳錦玉(2003)。閱聽眾對情感性訴求節目的『感動』反應研究：以三個名人專訪電視節目為例(碩士論文)。世新大學。  延伸查詢new window
2.嚴伯和(2003)。地方媒體生存策略之研究-以中華日報ˋ台灣新聞報個案分析比較(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Kohonen, T.(1995)。Self-organizing Maps。Berlin：Springer-Verlag。  new window
2.Greene, J. C.、Caracelli, V. J.(1997)。Advances in mixed-wethod evaluation: The challenges and benefits of integrating diverse paradigms。San Francisco, CA：Jossey-Bass。  new window
3.Shapiro, Carl、Varian, Hal R.(1998)。Information rules: A strategic guide to the network economy。Boston, Massachusetts：Harvard Business School Press。  new window
4.Tashakkori, Abbas、Teddlie, Charles(1998)。Mixed Methodology: Combining Qualitative and Quantitative Approaches。Sage Publications, Inc.。  new window
5.Hagel, J.、Armstrong, A. G.(1997)。Net gain: Expanding markets through virtual communities。Boston, Mass：Harvard Business School Press。  new window
6.Gilligan, Carol(1982)。In a Different Voice: Psychological Theory and Women's Development。Harvard University Press。  new window
其他
1.台灣部落格(2005)。Netcraft發佈最新全球網站數量調查，http://twblog.net/node/209。  延伸查詢new window
2.Cortese, A.(2003)。New economy: Businesses are starting to toy with the wiki, an offbeat technology for fostering Web interaction。  new window
3.Henning, J.(2004)。The Blogging Iceberg-Of 4.12 Million Hosted Weblogs, Most Little Seen, Quickly Abandoned，http://www.perseus.com/blogsurvey/thebloggingiceberg.html， 2004/07/13。  new window
4.Weidlich, T.(2003)。The corporate blog is catching on，http://www.nytimes.com/2003/06/22/business/yoiirmoney/22EXLI.html?ei=5007&en=aa6f8754247627bf&ex=1371614400&partner=USERLAND&gewanted=print&position=， 2007/02/05。  new window
圖書論文
1.Rasmussen, E.(1992)。Clustering algorithms。Information retrieval data structures and algorithms。Englewood Cliffs, NJ：Prentice Hall。  new window
 
 
 
 
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