This study aims to review the role and transition of tattoo in different social structures so as to trace the history of modern tattoo through literature review. Moreover, the focus will be on the aspect of body and tries to find the possibility of alternative explanations of modern tattoo. To trace from primitive to modern society, the researcher finds that while tattoo represents the transition of life circle in primitive society, it marks the political power's claim of the individual under the state power. What is more, when the choice of tattoo is held by the tattooist, tattoo becomes the performance of individual significance. Tattoo, with the representation of individual significance, becomes the "evil" symbol due to its rebel characteristic under state power. However, in modern society, when this rebel characteristic has legal status, it is popular for its anti-fashioned attitude and becomes an aesthetic game. From body aspect, tattoo is a sign of body with highly proclaim and a sign of "embodied self". Modern tattoo is no longer the claim of ownership towards the individual in tribe and state society but the self claim of the tattooist's free will choice. It has become the aesthetic game of showing personality and self. In this free signified aesthetic game, due to the necessity of "embodied self", tattoo will not demolish all of its meaning. With the identification, expectation or imagination of self (depending on what kind of "I am" that the individual would like to express), the tattooist present "self" on the body with the totem embodied by the pain in the skin, and becomes spontaneous construction of embodied self.