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題名：顧客觀點之線上旅遊系統成功模式：整合理性層級理論與心流理論
書刊名：電子商務學報
作者：林心慧 引用關係／曾琬婷
作者(外文)：Lin, Hsin-hui／Tseng, Wan-ting
出版日期：2008
卷期：10:3
頁次：頁689-714
主題關鍵詞：線上旅遊系統；系統成功模式；知覺價值；心流理論；Online tourism systems；Systems success model；Perceived value；Flow theory
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:0
  • 點閱點閱:57
本研究以顧客觀點建構一個線上旅遊系統成功模式，欲從理性層級理論與心流理論來探討成功變數。從理性層級理論的角度，將變數分為認知、情感、以及行為等三層面；從心流 (flow) 理論的角度，是以「沉浸」變數來加以衡量，建構出線上旅遊系統之資訊品質、系統品質、服務品質、知覺犧牲、知覺價值、顧客滿意度、沉浸，以及顧客忠誠度之間因果關係的模式，並對其關係加以實證。實證結果顯示資訊品質對知覺價值與顧客滿意度之影響不顯著；沉浸對顧客忠誠度影響不顯著;服務品質對知覺價值與顧客滿意度影響最大；顧客滿意度對顧客忠誠度影響力最大。本研究的成果不僅有助於線上旅遊系統業者與研究人員發展一套線上旅遊系統成功模式，更有助於了解如何促成線上旅遊系統之成功。
This study developed a model of online tourism systems success from customer per­spective. To construct the model, this study proposed cognitive, affective, and conative variables based on the rational-based theory, and a flowvariable based on the flowtheory. The research model describing the relationship between information quality, system quality, service quality, perceived sacrifice, perceived value, customer satisfaction, flow, and customer loyalty was then empirically tested. The results indicate that information quality and perceived quality did not significantly influence customer satisfaction, and that the influence off low on customer loyalty was not significant. Besides, among the determinants, service quality had the most significant influence on perceived value and customer satisfaction, and customer satisfaction had the most significant effect on customer loyalty. The findings of this study are helpful for practitioners and researchers in developing online tourism systems suc­cess models, and co ntribute to our understanding of how to promote online tourism systems success.
期刊論文
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18.Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research，13(2)，205-223。  new window
19.Eighmey, John(1997)。Profiling user responses to commercial web sites。Journal of Advertising Research，37(3)，59-66。  new window
20.Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing，76(3)，309-322。  new window
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32.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
33.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。  new window
34.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
35.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
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圖書
1.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。  new window
2.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
3.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
圖書論文
1.Jacoby, Jacob、Olson, Jerry C.(1977)。Consumer response to price: An attitudinal, information processing perspective。Moving ahead with attitude research。American Marketing Association。  new window
2.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
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