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題名:論社會行銷
書刊名:社區發展季刊
作者:林娟宇
作者(外文):Lin, Jiuan Yeu
出版日期:2007
卷期:120
頁次:頁330-348
主題關鍵詞:社會行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:5
  • 點閱點閱:33
期刊論文
1.耿筠、黃俊英(19960700)。社會行銷之起源及發展。文大商管學報,1(1),1-21。new window  延伸查詢new window
2.Bloom, P. N.、Novelli, W. D.(1981)。Problems and Challenges in Social Marketing。Journal of Marketing,45(2),79-88。  new window
3.Brenkert, George G.(2002)。Ethical Challenges of Social Marketing。Journal of Public Policy & Marketing,21(1),14-25。  new window
4.張重昭(19851000)。探討社會行銷的意義、內涵及未來發展。社會科學論叢,33,295-310。  延伸查詢new window
5.Hastings, Gerard B.、Haywood, A. J.(1994)。Social Marketing: A Critical Response。Health Promotion International,9(1),59-63。  new window
6.Lefebvre, R. C.、Flora, J. A.(1988)。Social Marketing and Public Health Intervention。Health Education Quarterly,15(3),341-362。  new window
7.Luck, David J.(1974)。Social Marketing: Confusion Compounded。Journal of Marketing,38(4),70-72。  new window
8.Stratmann, W. C.(1975)。A Study of Consumer Attitudes about Health Care: The Delivery of Ambulatory Services。Medical Care,13(7),537-548。  new window
9.Laczniak, Gene R.、Lusch, Robert F.、Murphy, Patrick E.(1979)。Social Marketing: Its Ethical Dimensions。Journal of Marketing,43(2),29-36。  new window
10.Wright, Peter L.(1975)。Consumer Choice Strategies: Simplifying vs. Optimizing。Journal of Marketing Research,12(1),60-67。  new window
11.Andreasen, Alan R.(2002)。Marketing Social Marketing in the Social Change Marketplace。Journal of Public Policy & Marketing,21(1),3-13。  new window
12.Rothschild, Michael L.(1979)。Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap。Journal of Marketing,43(2),11-20。  new window
13.林東泰(19960600)。社會行銷的理論與實務。社會教育學刊,25,49-75。  延伸查詢new window
14.Bagozzi, P. Richard、Van Loo, M. Frances(1978)。Fertility as Consumption: Theories from the Behavioral Sciences。Journal of Consumer Research,4(4),199-288。  new window
15.Bagozzi, Richard P.(1975)。Marketing as Exchange。Journal of Marketing,39(4),32-39。  new window
16.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
17.Laroche, Michel、Bergeron, Jasmin、Barbaro-Forleo, Guido(2001)。Targeting consumers who are willing to pay more for environmentally friendly products。Journal of Consumer Marketing,18(6),503-520。  new window
18.Adams, D. W.、Havens, A. D.(1966)。The Use of Socio-Economic Research in Developing a Strategy of Change for Rural Communities: A Columbian Example。Economic Development and Cultural Change,14,204-216。  new window
19.Balasubramanian, Siva K.、Cole, Catherine(2002)。Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act。Journal of Marketing,66(3),112-127。  new window
20.Bang, Hae-Kyong(2000)。Misplaced Marketing Misplacing the Media Role in Social Marketing Public Health。The Journal of Consumer Marketing,17(6),479-482。  new window
21.Blair, J. E.(1995)。Social Marketing: Consumer-Focused Health Promotion。AAOHN Journal,43(10),527-531。  new window
22.Bonaguro, J. A.、George, Miaoulis(1983)。Marketing: A Tool for Health Education。Health Education,14(1),6-11。  new window
23.El-Ansary, Adel. I.、Kramer, Oscar E. Jr.(1973)。Social Marketing: The Family Planning Experience。Journal of Marketing,37(3),1-7。  new window
24.Garretson, Judith A.、Burton, Scot(2000)。Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust。Journal of Public Policy & Marketing,19(2),213-227。  new window
25.Food and Drug Administration(1993)。Food Labeling Regulations Implementing the Nutrition Labeling and Education Act of 1990。Federal Register,58(3),2066-2941。  new window
26.Lwin, May O.、Williams, Jerome D.、Lan, Luh Luh(2002)。Social Marketing Initiatives: National Kidney Foundation's Organ Donation Programs in Singapore。Journal of Public Policy & Marketing,21(1),66-77。  new window
27.McKenns, J.、Gutierrez, Karen、McCall, K.(2000)。Strategies for an Effective Youth Countermarketing Program: Recommendations from Commercial Marketing Experts。Journal of Public Health Management Practice,6(May),7-13。  new window
28.Moore, Jesse N.、Raymond, Mary Anne、Mittelstaedt, John D.、Tanner, John F. Jr.(2002)。Age and Consumer Socialization Agent Influences on Adolescents' Sexual Knowledge, Attitudes, and Behavior: Implications for Social Marketing Initiatives and Public Policy。Journal of Public Policy & Marketing,21(1),37-52。  new window
29.Kotler, Philip(1971)。Meta-Marketing: The Furthering of Organizations, Persons, Places, and Causes。Marketing Forum,13-23。  new window
30.Maben, J.、Clark, J. M.(1995)。Health Promotion: A Concept Analysis。Journal of Advanced Nursing,22(6),1158-1165。  new window
31.McBrien, M.(1986)。Health Promotion: Education or Marketing Strategy?。Nursing Success Today,3(5),16-17。  new window
32.Ornsttein, Stanley I.、Hanssens, Dominique M.(1985)。Alcohol Control Laws and the Consumption of Distilled Spirits and Beer。Journal of Consumer Research,12(2),200-213。  new window
33.Pechmann, Cornelia、Reibling, E. T.(2000)。Planning an Effective Anti-smoking Mass Media Campaign Targeting Adolescents。Journal of Public Health Management Practice,6(May),80-94。  new window
34.Stannard, Sue、Young, Joan(1998)。Social Marketing as a Tool to Stop Child Abuse。Social Marketing Quarterly,4(4),64-68。  new window
35.Grace, V. M.(1991)。The Marketing of Empowerment and the Construction of the Health Consumer: A Critique of Health Promotion。International Journal of Health Services,21(2),329-343。  new window
36.Granger, Charies B.(1964)。The Hierarchy of Objectives。Harvard Business Review,42(May/Jun.),63-74。  new window
37.Hastings, Gerard、Haywood, A.(1991)。Social Marketing and Communication Health Promotion。Health Promotion International,6(2),135-145。  new window
38.Stanton, Anne、Kennedy, Michael、Spingarn, Ronald、Rotheram-Borus, Mary Jane(2000)。Developing Services for Substance-Abusing HIV-Positive Youth with Mental Health Disorders。The Journal of Behavioral Health Services & Research,27(4),380-388。  new window
39.Syre, T. R.、Wilson, R. W.(1990)。Health Care Marketing: Role Evolution of the Community Health Educator。Health Education,21(1),6-8。  new window
40.Timmereck, T. C.(1987)。Health Education and Health Promotion: A Look at the Jungle of Supportive Fields, Philosophies, Philosophies, and Theoretical Foundations。Health Education,18(6),23-28。  new window
41.Hempel, Donald J.、Laric, Michael V.、Tucker, Lewis R. Jr.(1982)。Developing an Information-Based Marketing Strategy for a Consumer Protection Agency: A Case Study。The Journal of Consumer Affairs,16(2),347-361。  new window
42.Kaskutas, Lee A.(1993)。Changes in Public Attitudes Toward Alcohol Control Policies Since the Warning Label Mandate of 1988。Journal of Public Policy & Marketing,12(1),30-37。  new window
43.Tones, K.(1994)。Marketing and the Mass Media: Theory and Myth。Health Education Research,9(2),165-169。  new window
44.Townsend, Andrew(2000)。Misplaced Marketing-Dangers for Misplaced Tobacco Marketing in Eastern Europe。The Journal of Consumer Marketing,17(2),103-106。  new window
45.Winett, R. A.(1995)。A Framework for Health Promotion and Disease Prevention Programs。American Psychologist,50(5),341-350。  new window
46.Peattie, Ken、Peattie, Sue、Clarke, Philip(2001)。Skin Cancer Prevention: Reevaluating the Public Policy Implications。Journal of Public Policy & Marketing,20(2),268-279。  new window
47.Zucker, D.、Hopkins, R. S.、Sly, D. F.、Urich, J.、Kershaw, J. M.、Solari S.(2000)。Florida's 'Truth' Campaign: A Countermarketing Anti-tobacco Media Campaign。Journal of Public Health Management Practice,6(3),1-6。  new window
48.Fine, Seymour H.((198)。Toward a Theory of Segmentation by Objectives in Social Marketing。Journal of Consumer Research,7(1),1-13。  new window
49.Buchanan, D. R.、Reddy, S.、Hossain, Z.(1994)。Social Marketing: A Critical Approach。Health Promotion International,9(1),49-57。  new window
50.Oglethorpe, Janet E.(1995)。Infant Feeding as a Social Marketing Issue: A Review。Journal of Consumer Policy,18(2/3),293-314。  new window
圖書
1.Frank, Ronald E.、Massy, William F.、Wind, Yoram(1972)。Market Segmentation。Englewood Cliffs, New Jersey:Prentice-Hall, Inc。  new window
2.Kotler, Philip、Roberto, Eduardo L.(1989)。Social Marketing: Strategies for Changing Public Behavior。Free Press。  new window
3.Kotler, Philip、Roberto, Ned、Lee, Nancy(2002)。Social Marketing: Improving the Quality of Life。Thousand Oaks, California:San Francisco, CA:Sage Publications:Jossey-Bass。  new window
4.Ferber, Robert(1977)。Applications of Behavioral Theories to the Study of Family Marketing Behavior。Behavioral Models for Market Analysis: Foundations for Marketing Action \\ Francesco M. Nicosia ; Yoram Wind (eds.)。Hinsdale, IL.。  new window
5.Fine, Seymour H.(1979)。A Broadened Typology of Exchange Transactions。Proceedings of the Conference of the American Academy of Advertising。Fast Lansing, MI。  new window
6.Rescher, Nicholas(1972)。Welfare。Pittsburgh, PA。  new window
其他
1.(1990)。Nutrition Labeling and Education Act。  new window
 
 
 
 
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