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題名：社會行銷的顧客思維
書刊名：文官制度
作者：林博文
作者(外文)：Lin, Po-woun
出版日期：2010
卷期：2:2
頁次：頁25-53
主題關鍵詞：顧客導向；組織中心導向；消費者運動；4C；SIVA；Customer orientation；Organization centered；Consumer movement
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:42
  • 點閱點閱:171
期刊論文
1.耿筠、黃俊英(19960700)。社會行銷之起源及發展。文大商管學報，1(1)，1-21。new window  延伸查詢new window
2.Bloom, P. N.、Novelli, W. D.(1981)。Problems and Challenges in Social Marketing。Journal of Marketing，45(2)，79-88。  new window
3.林博文(20090600)。公共部門運用行銷觀念之研究：行銷概念的擴大化與轉化。行政暨政策學報，48，63-111。new window  延伸查詢new window
4.張重昭(19851000)。探討社會行銷的意義、內涵及未來發展。社會科學論叢，33，295-310。  延伸查詢new window
5.Luck, David J.(1969)。Broadening the Concept of Marketing: Too Far。Journal of Marketing，33(3)，53-55。  new window
6.Alford, John(2002)。Defining the Client in the Public Sector: A Social-Exchange Perspective。Public Administration Review，62(3)，337-346。  new window
7.Kotler, Philip(2005)。The role played by the broadening of marketing movement in the history of marketing thought。Journal of Public Policy & Marketing，24(1)，114-116。  new window
8.Levy, Sidney J.(2002)。Revisiting the Marketing Domain。European Journal of Marketing，36(3)，299-304。  new window
9.鄭麗嬌(19950500)。社會行銷理論在科技政策之應用--美國太空總署太空梭發射計畫之個案研究。政治科學論叢，6，223-258。new window  延伸查詢new window
10.Swiss, James E.(1992)。Adapting total quality management (TQM) to government。Public Administration Review，52(4)，356-362。  new window
11.Rothschild, Michael L.(1979)。Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap。Journal of Marketing，43(2)，11-20。  new window
12.戈依莉(20020400)。應用社會行銷概念推廣母乳哺餵。護理雜誌，49(2)，70-74。new window  延伸查詢new window
13.洪英正(19920900)。行銷觀念的擴大--社會行銷理論的整理與啟示。思與言，30(3)，87-107。new window  延伸查詢new window
14.林東泰(19960600)。社會行銷的理論與實務。社會教育學刊，25，49-75。  延伸查詢new window
15.Kotler, Philip(1972)。What consumerism means for marketers。Harvard Business Review，50(3)，48-57。  new window
16.陳敦源(19990600)。顧客導向的省思與再突破：尋找服務的誘因結構。空大行政學報，9，209-235。new window  延伸查詢new window
17.Levitt, Theodor(1960)。Marketing Myopia。Harvard Business Review，38(4)，45-56。  new window
18.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing，33(1)，10-15。  new window
19.林娟宇(20071200)。論社會行銷。社區發展季刊，120，330-348。new window  延伸查詢new window
20.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing，35(3)，3-12。  new window
21.陳鴻義(1999)。以社會行銷觀點來看--醫藥分業之推動。藥業市場雜誌，51，56-57。  延伸查詢new window
22.李雪莉(2002)。公務員成為行銷高手。天下雜誌，258，142-145。  延伸查詢new window
23.吳嘉玲(2000)。淺談以社會行銷方法推動環保政策。環境檢驗，28，66-68。  延伸查詢new window
24.蕭富元(2002)。回歸流程，笑傲新微利時代。天下雜誌，254，182-187。  延伸查詢new window
25.王順民(2006)。當代臺灣地區非營利組織的社會行銷及其相關議題論述。社區發展季刊，115，53-64。  延伸查詢new window
26.李宗勳(2002)。顧客導向的新服務觀。研習論壇，19，20-28。  延伸查詢new window
27.洪凱莉(2006)。臺灣成人教育的展望--終身學習的倡導與行銷。社區發展季刊，115，197-207。new window  延伸查詢new window
28.羅文坤(1997)。宗教行銷何去何從？。中國廣告學刊，2，128-130。  延伸查詢new window
29.Potter, J.(1988)。Consumerism and the Public Sector: How Well Does the Coat Fit?。Public Administration，66(2)，149-164。  new window
30.Nichols, W. G.(1974)。Conceptual Conflicts in Marketing。Journal of Economics and Business，26，142。  new window
31.Niblett, G. R.(2007)。It's All About the Customer: Context of the 11th Annual Innovations in Social Marketing Conference。Social Marketing Quarterly，13(3)，6-11。  new window
32.Patterson, J. M.(1966)。What Are the Social and Ethical Responsibilities of Marketing Executives?。Journal of Marketing，30(3)，12-15。  new window
33.Patterson, P.(1998)。Market Metaphors and Political Vocabularies。Public Productivity and Management Review，22(2)，220-231。  new window
34.Stewart, J.、Ranson, S.(1988)。Management in the Public Domain。Public Money and Management，8(1)，13-19。  new window
35.Weiss, E. B.(1968)。Marketers Fiddle While Consumers Burn。Harvard Business Review，46(4)，45-53。  new window
36.Buskirk, R. H.、Rothe, J. T.(1970)。Consumerism-An Interpretation。Journal of Marketing，34，61-65。  new window
37.Urban, G. L.(2005)。Customer Advocacy: A New Era in Marketing?。Journal of Public Policy and Marketing，24(1)，155-159。  new window
38.Dev, C.、Schultz, D.(2005)。A Customer-Focus Approach Can Bring the Current Marketing Mix into 21 Century。Marketing Management，14(1)，16-22。  new window
39.Knauer, Viginia H.(1969)。The Consumer Revolution。News & World Report，67，43-46。  new window
40.Mossard, G. R.(1991)。A TQM Technical Skill Framework。Journal of Management Science and Policy Analysis，8，223-246。  new window
41.Andreasen, A. R.(1994)。Social Marketing: Definition and Domain。Journal of Public Policy and Marketing，13(1)，108-114。  new window
42.American Marketing Association(1985)。AMA Board Approves New Marketing Definition。Marketing News，19(5)，1。  new window
43.Andreasen, A. R.(1982)。Nonprofits: Check Your Attention to Customers。Harvard Business Review，60(3)，105-110。  new window
44.Frederickson, H. G.(1992)。Painting Bull's Eyes Around Bullet Holes。Governing，6(1)，13。  new window
45.Lauterborn, R.(19901001)。New Marketing Litany: 4Ps Passe; C-Words Take Over。Advertising Age，61(41)，26。  new window
46.Lazer, W.(1969)。Marketing Changing Social Relationship。Journal of Marketing，33(1)，3-9。  new window
圖書
1.丘昌泰(2007)。地方政府管理研究。臺北：韋伯。new window  延伸查詢new window
2.Zeithaml, V.、Parasuraman, A.、Berry, L.(1990)。Delivering Quality Services。New York：The Free Press。  new window
3.Schultz, Don E., Stanley I.Tannenbaum,and Robert F. Lauterborn,(1992)。Integrated marketing communications。Lincolnwood, Ill.：NTC Business Books。  new window
4.Whiteley, R. C.(1991)。The Customer Driven Company。沒有紀錄：The Forum Corporation。  new window
5.Andreasen, Alan R.(1995)。Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment。Jossey-Bass Publishers。  new window
6.Kotler, Philip、Roberto, Eduardo L.(1989)。Social Marketing: Strategies for Changing Public Behavior。Free Press。  new window
7.黃俊英(2005)。行銷學的世界。台北：天下遠見出版股份有限公司。  延伸查詢new window
8.黃榮護(2000)。公共管理。台北：商鼎文化。  延伸查詢new window
9.BesterfleId, Dale H.、Besterfield-Michna, Carol、Besterfield, Glen H.、Besterfield-Sacre, Mary(1999)。Total Quality Management。Prentice-Hall International Inc.。  new window
10.Oakland, J. S.(1993)。Total Quality Management。Oxford。  new window
11.Kotler, Philip、Andereasen, Alan(1991)。Strategic Marketing for Nonprofit Organizations。Englewood Cliff, N.J.：New York：Prentice Hall。  new window
12.Osborne, David、Gaebler, Ted(1992)。Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector。Addison-Wesley Publishing Company。  new window
13.Kotler, Philip、Roberto, Ned、Lee, Nancy(2002)。Social Marketing: Improving the Quality of Life。Thousand Oaks, California：San Francisco, CA：Sage Publications：Jossey-Bass。  new window
14.Pollitt, Christopher(1990)。Managerialism and the Public Services: The Anglo-American Experience。Basil Blackwell。  new window
15.江岷欽、林鍾沂(1999)。公共組織理論。臺北：國立空中大學。  延伸查詢new window
16.Kotler, Philip、Keller, Kevin Lane(2005)。Marketing Management。Prentice-Hall。  new window
17.French, J.、Blair-Stevens, C.(2005)。Social Marketing Pocket Guide。London。  new window
18.Kotler, P.、Lee, N. R.(2008)。Social Marketing: Influencing Behaviors for Good。Sage。  new window
19.McCarthy, J. E.(1968)。Basic Marketing: A Managerial Approach。Homewood, IL。  new window
20.Pollitt, C.(1987)。Performance Management and the Consumer。London。  new window
21.Albrecht, K.(1992)。The Only Thing That Matters: Bringing the Customer to the Center of Your Business。New York, NY：Harper Business。  new window
22.Lipson, H. A.、Kelley, E. J.、Marshak, S.(1973)。Integrating Social Feedback and Social Audits into Corporate Planning。Marketing: Perspectives and Viewpoints。Homewood, IL。  new window
圖書論文
1.Price, F.(1991)。The Quality Concept and Objectives。Gower Handbook of Quality Management。Vermont：Gower Publishing。  new window
 
 
 
 
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