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題名：零售業品牌聯想、品牌形象與品牌個性之矩陣關係研究
書刊名：服務業管理評論
作者：張宏生 引用關係／曾建銘
作者(外文)：Chang, Hong-sheng／Tseng, Chien-ming
出版日期：2008
卷期：3:2
頁次：頁1-16
主題關鍵詞：品牌聯想；品牌形象；品牌個性；Brand association；Brand image；Brand personality
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:13
  • 點閱點閱:84
期刊論文
1.Hsieh, Ming H.(2002)。Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-national study。Journal of international marketing，10(2)，46-67。  new window
2.周文賢、楊明璧、賴曉慧(20050600)。品牌形象契合度及產品屬性契合度對消費者購買延伸產品意願之研究。交大管理學報，25(1)，97-122。new window  延伸查詢new window
3.Hartline, M. D.、Jones, K. C.(1996)。Employee Performance Cues in a Hospital Service Environment: Influence on Perceived Service Quality, Value, and Word-of-Mouth Intentions。Journal of Business Research，35(3)，207-215。  new window
4.Govers, P. C. M.、Schoormans, J. P. L.(2005)。Product personality and its influence on consumer preference。The Journal of Consumer Marketing，22(4)，189-197。  new window
5.林陽助、陳郡怡(200612)。贈品--主產品配適度對消費者的知覺價值與購買意圖影響之研究。交大管理學報，26(2)，123-154。new window  延伸查詢new window
6.Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research，26(3)，351-357。  new window
7.Campbell, D. T.、Fiske, D. W.(1959)。Convergent and Discriminate Validation by the Multitrait-multimethod Matrix。Psychological Bulletin，56(2)，81-105。  new window
8.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research，30(4)，7-12。  new window
9.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research，34(3)，347-356。  new window
10.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。  new window
11.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
12.Brown, Tom J.、Dacin, Peter A.(1997)。The Company and the Product: Corporate Associations and Consumer Product Responses。Journal of Marketing，61(1)，68-84。  new window
13.Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research，40(6)，79-83。  new window
14.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
15.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。  new window
16.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。  new window
17.Krishnan, H. S.(1996)。Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective。International Journal of Research in Marketing，13(4)，389-405。  new window
18.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
19.沈進成、郭美子(2005)。出國旅遊套裝產品顧客滿意度及忠誠度影響因素之研究。服務業管理評論，1(2)，25-40。new window  延伸查詢new window
20.曾義明、黃富松(2003)。產品價格意識在私有品牌消費上的中介角色研究－路徑分析模型的探討。交大管理學報，23(1)，151-182。new window  延伸查詢new window
21.Belk, R. W.(1988)。Possessions and the Extended Itself。Journal of Consumer Research，15，139-168。  new window
22.Keller, K. L.、Heckler, S. E.、Houston M. J.(1998)。The Effects of Brand Names Suggestiveness on Advertising Recall。Journal of Marketing，62，48-57。  new window
23.Davis, R.、Oliver, M. B.、Brodie, R.(2000)。Retail Service Branding in Electronic-Commerce Environments。Journal of Service Research，3，178-186。  new window
24.Ramaseshan, B.、Hsiu-Yuan Tsao(2007)。Moderating Effects of the Brand Concept on the Relationship between Brand Personality and Perceived Quality。Brand Management，14(6)，458-466。  new window
25.Reisinger, Y.、L. Turner(1999)。Structural Equation Modeling with Lisrel: AppIication in Tourism。Tourism Management，20(1)，71-88。  new window
圖書
1.Aaker, David A.(2001)。Strategic market management。New York：John Wiley & Sons, Inc.。  new window
2.Travis, D.(2000)。Emotional Branding: How Successful Brands Gain the Irrational Edge。Roseville, CA：Prima Venture。  new window
3.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y：McGramn-Hill。  new window
4.Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York：Free Press。  new window
5.Keegan, Warren J.(1995)。Global marketing management。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
6.Aaker, D. A.、Biel, A. L.(1993)。Brand Equity and Advertising: Advertising's Role in Building Strong Brands。Lawrence Erlbaum Associates。  new window
7.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
8.Churchill, G. A. Jr.(1995)。Marketing Research: Methodological Foundations。The Dryden Press。  new window
9.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
10.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
11.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
12.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
13.Aaker, David A.(1996)。Building Strong Brands。New York, NY：Simon & Schuster UK Ltd.：The Free Press。  new window
14.Cooper, D. R.、C. W.(1995)。Emory, Business Research Methods。  new window
15.Biel, A. L.(1993)。Converting Images into Equity,。Brand Equity Advertising: Advertising's Role in Building Strong Brands。Iowa City。  new window
 
 
 
 
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