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題名:運動組織善因行銷之個案分析
書刊名:大專體育
作者:林怡秀陳成業 引用關係
出版日期:2009
卷期:102
頁次:頁52-59
主題關鍵詞:企業社會責任慈善行為非營利組織公共關係
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:36
期刊論文
1.Wolcott, R. C.、Lippitz, M. J.(2007)。The Four Models of Corporate Entrepreneurship。MIT Sloan Management Review,49(1),74-82。  new window
2.胡憲倫、景筱嵐(2008)。企業社會責任報告書的發展與撰寫建議。工安環保報導,29。  延伸查詢new window
3.Kott, A.(2005)。The philanthropic power of sport。Foundation News and Commentary,2005(1/2),20-25。  new window
4.Aschermann, K.(2006)。No charity, no glory: Teams, leagues embrace new social consciousness。Street & Smith's Sports Business Journal。  new window
5.Dean, D. H.(2002)。Associating the cooperation with a charitable event through sponsorship: Measuring the effects on corporate community relations。Journal of Advertising,31(4),77。  new window
6.Lombardo, J.(2008)。NBA drafts sponsors into public service。Street & Smith's SportsBusiness Journal。  new window
7.McAlister, D. T.、Ferrell, L.(2002)。The role of strategic philanthropy in marketing strategy。Journal of Marketing,36(5/6),689。  new window
8.Pollick, M.(2007)。Athletes charitable actions often develop dual paths to success。Street & Smith’s SportsBusiness Journal。  new window
9.Phillip, R.(2000)。The corporate community builders: Using corporate strategic philanthropy for economic development。Economic Development Review,17(1),1-7。  new window
10.Larson, Jan(1995)。Sweet charity。American Demographics,11,68-72。  new window
學位論文
1.Robinson, R.(2005)。Sports philanthropy: An analysis of the charitable foundations of major league teams(碩士論文)。University of San Francisco,California。  new window
圖書
1.Ries, A.、Ries, L.(2002)。The fall of advertising and the rise of PR。New York:Collins。  new window
2.Kotler, Philip、Andreasen, Alan R.(1996)。Strategic marketing for nonprofit organizations。Upper Saddle River, New Jersey:Prentice Hall。  new window
其他
1.中華職棒聯盟官方網站(2008)。創世基金會慈善活動,http://www.cpbl.com.tw/news/Newsread1.asp?Nid=5988, 2008/07/09。  延伸查詢new window
2.ESPNSTAR(2004)。馮勝賢捐出23萬支持早產兒,http://www.espnstar.com.tw/ StaticNews/2004-12-24/news66a4806.htm, 2004/12/14。  new window
3.ESPNSTAR(2007)。首富千金辦慈善,邀智勝巡迴演講,http://www.espnstar.com.tw/StaticNews/2007-08-31/news66a6763.htm, 2007/08/31。  new window
4.ESPNSTAR(2008)。愛球星也愛公益,http://www.espnstar.com.tw/StaticNews/2008-03-11/news67a14601.htm, 2008/03/11。  new window
5.中華職棒聯盟官方網站(2003)。中信鯨棒球隊與乳癌防治基金會,http://www.cpbl.com.tw/news/Newsread1.asp?Nid=1721, 2003/07/09。  延伸查詢new window
6.(2008)。透過社區參與方式連結企業社會責任與公共關係,http://csr.moea.gov.tw/artides/articles content.asp?ar ID=UzhSZQA4VWA%3D, 2008/07/06。  延伸查詢new window
7.智邦公益館(2006)。伊甸與台啤合作義賣資助身心障礙同胞,http://www.17885.com.tw/welfare/show.asp?serial=2063, 2006/12/13。  延伸查詢new window
8.智邦公益館(2006)。運動你的愛,http://www.17885.com.tw/welfare/show.asp?serial=2037, 2006/12/01。  new window
9.真理大學(2008)。La New灰熊厲害校園與您有約之旅,http://cn00.wwwts.au.edu.tw/front/bin/ptdetail.phtml?Part=PT07110006&Rcg=106674, 2008/07/06。  new window
10.張之杰(2006)。名人開踢做公益,http://news.u-car.com.tw/news-detail.asp?nid=4299, 2006/06/04。  new window
11.National Basketball Association(2008)。NBA Cares,http://www.nba.com/nba cares/, 2008/12/10。  new window
12.Major Leaque Baseball(2008)。MLB in the Community,http://mlb.mlb.com/mlb/official info/community/index.jsp, 2008/12/10。  new window
13.National Hockey Leaque(2008)。NHL Community,http://www.nhl.com/nhlhq/community/ index.html, 2008/12/10。  new window
14.NFL Join the Team(2008)。NFL in the Community,http://www.jointheteam. com/ about/incommunity.asp, 2008/12/10。  new window
15.Williams, C.(2002)。Giving is right thing to do- and good business,SportBusiness Journal database, 2008/06/03。  new window
16.Sports Philanthropy(2002)。Sports philanthropy,http://www.sportsphilanthropy.com, 2008/07/07。  new window
 
 
 
 
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