本研究目的主要分析遊客對於高雄市在舉辦運動賽會前之感受，並根據相關文獻擬訂出研究變項，包含了旅遊意象、賽會意象及重遊意願等來探討遊客對於高雄市之感受。本研究採問卷調查方式，以前往高雄市旅遊之遊客為研究對象，並於蓮池潭、國立科學工藝博物館及旗津海岸公園為以便利抽樣進行問卷調查，共獲有效問卷630份。經分析後本研究發現如下：遊客之「旅遊意象」、「賽會意象」對「重遊意願」具有正面影響存在；遊客在「旅遊意象」、「賽會意象」構面上對於「重遊意願」具有預測能力，達46%。

The purpose of this study is to analyze traveler's tourism image at Kaoshiung before holding the world game. In according to the previous research to set up the variables, including tourism image, sport image and the revisit willingness to discuss the perception of travelers in Kaoshiung. The questionnaires were given to the passengers who takes a trip to Cijin, National Science and Technology Museum, Lotus Lake in Kaoshiung city, and non-random sampling method were used 630 effective questionnaires were collected. After testing, the results are shown in following: The tourism image and sport image had the advantage with revisit willingness. The prediction in 46% about revisit willingness that built in tourism image and sport image.