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題名:你贊成或反對立場對立者的論點?--立場對立情境之論點贊否模式(CSAAM)
書刊名:中華心理學刊
作者:劉政宏 引用關係張文哲陳學志 引用關係黃博聖 引用關係
作者(外文):Liu, Cheng-hongChang, Wen-jerChen, Hsueh-chihHuang, Po-sheng
出版日期:2008
卷期:50:3
頁次:頁327-346
主題關鍵詞:立場對立情境之論點贊否模式自動化處理意識處理論點立場論點品質Arguments agreement/disagreement model of a counterpositional situationCSAAMArgument positionArgument qualityAutomatic processingConsious processing
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  • 被引用次數被引用次數:期刊(5) 博士論文(2) 專書(0) 專書論文(0)
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本研究提出「立場對立情境之論點贊否模式」(CSAAM),來探討「人們會贊成或反對立場對立者所提出論點」的相關問題。CSAAM認為有兩條路徑會同時影響個體贊成或反對所接收的論點:第一條路徑中,若對立者提出的論點「與個體自身立場一致」或「有道理」,較會引發贊成傾向,反之較會引發反對傾向,而此條路徑屬於較意識層面的處理。第二條路徑中,立場對立訊息會經由反感情緒,引發個體對對立者的反對傾向,而此條路徑屬於較自動化的處理。本研究設計三個實驗來對CSAAM進行檢驗。實驗一以48名高中生為參與者,結果發現立場對立訊息會透過反感情緒引發個體的反對傾向,影響個體對對立者相片的贊否反應。實驗二以48名高中生為參與者,結果發現立場對立訊息的影響會減弱意識處理的影響,支持此種影響屬於較自動化的處理。實驗三以32名高中生為參與者,結果發現論點立場與品質等兩類論點性質均會影響論點贊否反應,且此種影響會與立場對立訊息的自動化影響並存。三個實驗結果大致支持了CSAAM。
This study proposed an Arguments Agreement/Disagreement Model of a Counterpositional Situation (CSAAM) to clarify whether people would agree with the arguments of counterpositional communicators? The CSAAM argues that when people make agreement/disagreement judgments about a counterpositional communicator's arguments, the responses would be influenced through two routes simultaneously. The first route is a more conscious process. In this route, when the counterpositional communicator's arguments are propositional or strong, an agreement tendency would be elicited. On the contrary, a disagreement tendency would be elicited. The second route is a more automatic process. In this route, the counterpositional message could directly elicit disagreement tendency through emotional reactance. The CSAAM was tested by 3 experiments. Experiment 1 taking 48 high school students as subjects demonstrated that counterpositional message could elicit reactance and a disagreement tendency, and thus influenced agreement/disagreement responses on the communicator's photo. Experiment 2 taking 48 high school students as subjects further supported the influence of counterpositional message is a more automatic one by showing the understanding of counterposition per se could attenuate the influence from conscious processing. Experiment 3 taking 32 high school students as subjects showed argument position and quality could influence argument agreement/disagreement responses, and the influences would co-occur with the automatic influence of counterpositional message. In conclusion, the concepts of CSAAM were generally supported.
期刊論文
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圖書
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圖書論文
1.Wegener, Duane T.、Petty, Richard E.、Smoak, Natalie D.、Fabrigar, Leandre R.(2004)。Multiple routes to resisting attitude change。Resistance and persuasion。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
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