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題名：公民團體倡議策略與論述分析：以臺灣動物社會研究會反海豹油個案為例
書刊名：傳播研究與實踐
作者：黃惠萍 引用關係
作者(外文)：Huang, Hui-ping
出版日期：2016
卷期：6:2
頁次：頁243-283
主題關鍵詞：反海豹油訴求；相互性原則；倡議策略；臺灣動物社會研究會；論點品質；Anti-seal product appeal；Reciprocity principle；Advocacy strategy；Environment and Animal Society of Taiwan；Argument quality
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:111
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公民社會自主力的提升與公民團體的倡議策略及論述能力有關，但相關探討有限。本研究以環保團體臺灣動物社會研究會的反海豹油個案為例，從公民團體倡議策略、公共審議相互性原則與訊息論點品質等觀點，分析該會推動訴求之策略、論述內涵與效應。分析發現，該會運用聯盟、困窘與資訊策略推動訴求，論述重視道德論證、理據與邏輯合理性，呼應相互性原則及強論點之要求，有助於媒體報導及公眾對訴求的瞭解與支持。公民團體倡議前如能投入議題研究，建構符合相互性原則之強論述，並運用聯盟及資訊等策略，應可擴大影響力、促進公民參與。
Civil society becomes autonomous when citizen groups are strong in advocacy strategies and public discourse. However, limited research attention has been paid to this topic. This study uses the perspectives of advocacy strategies, the reciprocity principle from public deliberation and message argument quality to analyze the ＂Anti- Seal Product＂ campaign promoted by Environment and Animal Society of Taiwan (EAST). Results show that EAST used cooperation, embarrassment, and information strategies to promote this appeal. Promotional texts from EAST emphasized moral reasoning, evidence and logical consistency, particularly reciprocity and strong arguments, which helped reporters cover the appeal and also helped the public understand and support it. This suggests that to successfully advocate causes citizen groups must invest in research work to gather information and evidence. Moreover, promotional texts based on reciprocity and strong arguments, as well as strategies such as cooperation and information, may also help citizen groups expand their influence and promote citizen engagement.
期刊論文
1.王俊秀(19931200)。歐、美、日主要環保團體行動策略之探討及分析。中國社會學刊，17，281-302。new window  延伸查詢new window
2.劉政宏、張文哲、陳學志、黃博聖(20080900)。你贊成或反對立場對立者的論點？--立場對立情境之論點贊否模式（CSAAM）。中華心理學刊，50(3)，327-346。new window  延伸查詢new window
3.Reinard, J. C.(1988)。The empirical study of persuasive effects of evidence: The status after fifty years of research。Human Communication Research，15，3-59。  new window
4.O'Keefe, D. J.(1998)。Justification explicitness and persuasive effects: A meta-analytic review of the effects of varying support articulation in persuasive messages。Argumentation and Advocacy，35，61-75。  new window
5.Munro, L.(2005)。Strategies, action repertoires and DIY activism in the animal rights movement。Social Movement Studies，4，75-94。  new window
6.Francione, G. L.(1996)。Animal rights and animal welfare。Rutgers Law Review，48，397-469。  new window
7.Carson, J. V.、Lafree, G.、Dugan, L.(2012)。Terrorist and non-terrorist criminal attacks by radical environmental and animal rights groups in the United States, 1970-2007。Terrorism and Political Violence，24，295-319。  new window
8.劉政宏、陳學志、張文哲、張仁和(20110300)。論點立場與品質對高中生論點贊否反應影響的意識處理機制。教育心理學報，42(3)，491-515。new window  延伸查詢new window
9.李永展(19981200)。從環保運動之演變思考臺灣環保團體之出路。規劃學報，25，97-114。new window  延伸查詢new window
10.Gutmann, A.、Thompson, D.(1998)。Deliberative democracy。Liberal Education，84(1)，10-17。  new window
11.Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology，41(5)，847-855。  new window
12.Zhang, W.、Watts, S. A.(2008)。Capitalizing on Content: Information Adoption in Two Online Communities。Journal of the Association for Information Systems，9(2)，73-94。  new window
13.Sussman, Stephanie Watts、Siegal, Wendy Schneier(2003)。Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption。Information Systems Research，14(1)，47-65。  new window
會議論文
1.黃惠萍、楊佩綸、黃盈嘉(201010)。相互性原則作為行銷傳播策略初探。第十八屆中華民國廣告暨公共關係學術與實務研討會。臺灣。  延伸查詢new window
學位論文
1.黃癸鳳(2007)。動物保護組織網站架構及行銷策略分析(碩士論文)。國立東華大學。  延伸查詢new window
2.蘇桑盈(2008)。環境影響評估制度中環保團體遊說策略研析：以政策網絡觀點分析(碩士論文)。國立成功大學，臺南。  延伸查詢new window
3.林茂耀(2004)。花蓮地區四個環保團體發展歷程與推動環境教育之研究(碩士論文)。國立東華大學。  延伸查詢new window
4.王惠蘭(2003)。動物保護團體行銷傳播整合程度之分析--以台中市世界聯合保護動物協會與中華民國動物福利環保協進會為例(碩士論文)。義守大學。  延伸查詢new window
圖書
1.Berry, J. M.、Arons, D. F.(2003)。A Voice for Nonprofits。Washington, D.C.：The Brookings Institution。  new window
2.Gutmann, A.、Thompson, D.(1996)。Democracy and Disagreement。Cambridge, Mass.：The Belknap Press of Harvard University Press。  new window
3.Patterson, S. J.、Radtke, J. M.(2009)。Strategic communications for nonprofit organizations: Seven steps to creating a successful plan。Hoboken, NJ：Wiley。  new window
4.Berry, J. M.(1977)。Lobbying for the people: The political behavior of public interest groups。Princeton, NJ：Princeton University Press。  new window
5.汪盈利(2013)。動保足履關懷二十年。臺北：關懷生命協會。  延伸查詢new window
6.Petty, R. E.、Cacioppo, J. T.(1996)。Attitudes and persuasion: Classic and contemporary approaches。Westview Press。  new window
7.Bohman, James(1996)。Public Deliberation: Pluralism, Complexity, and Democracy。MIT Press。  new window
8.Habermas, Jürgen、Burger, Thomas、Lawrence, Frederick(1989)。The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society。Cambridge, MA：MIT Press。  new window
9.何明修(20060000)。綠色民主：臺灣環境運動的研究。臺北：群學。new window  延伸查詢new window
10.Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。  new window
其他
1.Lin, D.。Comparing and contrasting the animal rights and environmental movements，http://animalrights.about.com/od/animalrights101/a/Comparing-And-Contrasting-The-Animal-Rights-And-Environmental Movements.htm。  new window
2.臺灣動物社會研究會(2010)。臺灣動物社會研究會--關於我們，http://www.east.org.tw/about.php?about_id=17。  延伸查詢new window
3.內政部統計處(2014)。內政統計年報，http://sowf.moi.gov.tw/stat/year/list.htm。  延伸查詢new window
圖書論文
1.傅麗英(1999)。非營利組織與公民參與：民間教育改革團體的個案研究。第三部門：經營策略與社會參與。臺北：智勝。  延伸查詢new window
2.江明修、許世雨、劉祥孚(1999)。環保類非營利組織之策略聯盟。第三部門：經營策略與社會參與。臺北：智勝文化。  延伸查詢new window
3.Shen, L.、Bigsby, E.(2013)。The effects of message features: Contents, structure, and style。The Sage handbook of persuasion: Developments in theory and practice。Thousand Oaks, CA：Sage。  new window
4.Reynolds, R. A.、Reynolds, J. L.(2002)。Evidence。The handbook of persuasion: Developments in theory and practice。Thousand Oaks, CA：Sage。  new window
5.Rawls, J.(1996)。The idea of public reason。Deliberative democracy。Cambridge, MA：MIT Press。  new window
6.Bohner, G.、Erb, H. P.、Siebler, F.(2008)。Information processing approaches to persuasion integrating assumptions from the dual- and single-processing perspectives。Attitudes and attitude change。New York, NY：Psychology Press。  new window
7.李丁讚、吳介民(20080000)。公民社會的概念史考察。群學爭鳴：臺灣社會學發展史，1945-2005。臺北：群學出版有限公司。new window  延伸查詢new window
 
 
 
 
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