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題名:宅配業顧客關係慣性與忠誠度之關係模式
書刊名:中華管理學報
作者:蔡明春吳羿蓁
作者(外文):Tsai, Ming-chunWu, Yi-chen
出版日期:2009
卷期:10:1
頁次:頁1-18
主題關鍵詞:關係慣性顧客忠誠度宅配服務InertiaCustomer loyaltyHome delivery service
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:54
本研究以關係慣性連結顧客忠誠度,探討宅配業顧客關係慣性在消費頻率、價格及服務便利性與顧客忠誠度之間所扮演的角色,並比較郵局與便利商店兩種不同型態宅配服務於此模式之差異性。本文之研究對象為新竹地區使用過宅配服務的消費者,於郵局與便利商店以實際臨櫃寄送包裹的消費者進行問卷調查,總計共取得331份的有效問卷。資料回收後利用結構方程模式(SEM)來進行實證結果分析。研究結果顯示,關係慣性對顧客忠誠度具有高度的影響,而服務便利性與價格對關係慣性亦有顯著地影響,其中價格對郵局宅配服務之關係慣性影響較高;服務便利性則對便利商店宅配服務之關係慣性有較高之影響。
The purpose of this research is to explore the relationships among customer inertia, loyalty and the factors of influence on inertia, including frequency, price and service convenience. The objects of this research are the consumers of Hsinchu area who has used the Home Delivery Services. We surveyed by carrying on questionnaire investigation in the post office and convenience store. We got 331 valid questionnaires and then used the structural equation modeling (SEM) to analysis. The results show that the influence of inertia is high on loyalty; the influences of price and convenience on inertia are significant. Furthermore, the influence of price on inertia is higher for post office; the influence of convenience is higher for convenience store.
期刊論文
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26.Sönmez, Sevil F.、Graefe, Alan R.(1998)。Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety。Journal of Travel Research,37(2),171-177。  new window
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學位論文
1.陳淑慧(2001)。企業對夥伴正向認知與合作動機對其競爭優勢影響之研究--以宅配業為例(碩士論文)。靜宜大學。  延伸查詢new window
2.Gremler, Dwayne D.(1995)。The Effect of Satisfaction, Switching Costs, and Interpersonal Bonds on Service Loyalty(博士論文)。Arizona State University,Tempe, Arizona。  new window
圖書
1.Seybold, P. B.(1998)。Customers Com: How to Create A Profitable Business Strategy for the Interned and Beyond。New York:Times Business。  new window
2.Boone L.K.、Kurtz, D.L.(1989)。Contemporary marketing。Orlando, FL:The:Dryden Press。  new window
其他
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2.資策會(2006)。年台灣網友C2C消費發展趨勢。  延伸查詢new window
 
 
 
 
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