資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(3.22.61.73)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響
書刊名:
管理評論
作者:
簡怡雯
/
蕭中強
/
邱玉葉
/
盧端雯
作者(外文):
Chien, Yi-wen
/
Hsiao, Chung-chiang
/
Chiu, Yu-yeh
/
Lu, Duan-wen
出版日期:
2007
卷期:
26:2
頁次:
頁23-38
主題關鍵詞:
涉入
;
態度
;
訊息來源
;
來源可信度
;
Involvement
;
Attitude
;
Message source
;
Source credibility
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
5
) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:
5
共同引用:0
點閱:87
本研究以二元訊息處理理論(ELM and HSM)和勸服變數的多重角色(Multiple role)為基礎,探討在不同的涉入程度及訊息來源(雜誌)與產品種類相關性下,訊息來源可信度如何影響消費者的產品態度。針對226位學生樣本進行實驗設計,研究結果發現,高涉入的受測者,當訊息來源與產品種類高相關時,其產品態度會受到訊息來源可信度的影響;但是當訊息來源與產品種類低相關時,則不會受到訊息來源可信度的影響。而低涉入的受測者,不論訊息來源與產品種類相關與否,高可信度的訊息來源都會產生較正面的產品態度。
以文找文
This study, applies dual-process theories, especially the perspective of multiple-roles for persuasion variables, to explain how consumer's product attitudes are affected by source credibility under different consumer involvement and source-product relevance conditions. The result showed that in the high involvement and high source-product relevance condition, participants who were exposed to product information from high-credibility source generated more favorable product attitudes than those who were exposed to product information from low-credibility source; however, in low source-product relevance condition, source credibility doesn't have any impact on product attitudes. In addition, under low involvement condition, regardless of source-product relevance, higher-credibility source induced more positive product attitudes.
以文找文
期刊論文
1.
Dholakia, R. R.、Sternthal, B.(1977)。Highly credible sources: Persuasive facilitators or persuasive Liabilities?。Journal of Consumer Research,3(4),223-232。
2.
Chaiken, Shelly(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。
3.
Chaiken, Shelly、Maheswaran, Durairaj(1994)。Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment。Journal of Personality and Social Psychology,66(3),460-473。
4.
Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology,41(5),847-855。
5.
Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。
6.
Petty, Richard E.、Cacioppo, John T.(1986)。The elaboration likelihood model of persuasion。Advances in Experimental Social Psychology,19,123-205。
7.
Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。
8.
Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research,11(1),668-672。
9.
Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。
10.
Kamins, Michael A.(1990)。An Investigation into the "Match-Up" Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep。Journal of Advertising,19(1),4-13。
11.
Kahle, Lynn R.、Homer, Pamela M.(1985)。Physical attractiveness of the celebrity endorser: A social adaptation perspective。Journal of Consumer Research,11(4),954-961。
12.
Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly,15(4),635-650。
13.
Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。
14.
Miniard, Paul W.、Bhatla, Sunil、Lord, Kenneth R.、Dickson, Peter R.、Unnava, H. R.(1991)。Picture-based Persuasion Processes and the Moderating Role of Involvement。Journal of Consumer Research,18(1),92-107。
15.
Shiv, B.、Kirmani, A.(1998)。Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration。Journal of Consumer Psychology,7,25-47。
16.
Shavitt, S.、Swan, S.、Lowrey, T. M.、Wanke, M.(1994)。The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal that Guides Message Processing。Journal of Consumer Psychology,3(2),137-162。
17.
Petty, R. E.、Cacioppo, J. T.(1979)。Effects of Message Repetition and Position on Cognitive Responses, Recall, and Persuasion。Journal of Personality and Social Psychology,37,97-109。
18.
Pechmann, C.、Esteban, G.(1993)。Persuasion Processes Associated with Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectiveness。Journal of Consumer Psychology,2(4),403-432。
19.
Sanbonmatsu, David M.、Kardes, Frank R.(1988)。The Effects of Physiological Arousal on Information Processing and Persuasion。Journal of Consumer Research,15(3),379-385。
會議論文
1.
Petty, R. E.、Cacioppo, J. T.(1980)。Effects of Issue Involvement on Attitudes in an Advertising Context。Montreal, Canada。75-79。
圖書
1.
O'Keefe, Daniel J.(1990)。Persuasion: Theory and research。Sage Publications。
2.
Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。
3.
Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。
圖書論文
1.
Petty, R. E.、Cacioppo, J. T.(1983)。Central and Peripheral Routes to Persuasion: Application to Advertising。Advertising and Consumer Psychology。Lexington:Lexington Books。
2.
Petty, R. E.、Wegener, D. T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY:Guilford Press。
3.
McGuire, W. J.(1985)。Attitudes and Attitude Change。Handbook of Social Psychology。Hillsdale , NJ:Lawrence Erlbaum。
4.
Chaiken, Shelly(1987)。The heuristic model of persuasion。Social influence: The Ontario symposium。Lawrence Erlbaum Associates, Inc.。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
1.
廣告「色」計:廣告中產品色彩多樣性訴求之效果及產品類型的干擾
2.
訊息可信度、廣告迴避、網頁適配程度與廣告效果之研究
3.
綠色廣告設計研究:涉入、綠色訊息與廣告訴求對廣告效果的影響
4.
程序屬性績效與產品屬性績效對顧客滿意之影響--產品涉入程度和性別干擾效果
5.
網路口碑訊息來源可信度與涉入對品牌態度之影響
6.
預測運動贊助商形象與口碑溝通之研究--以中華職棒大聯盟為例
1.
組織服務性產品購前資訊搜尋行為之研究
無相關書籍
無相關著作
無相關點閱
QR Code