期刊論文1. | Bennett. R.、Thiele. S. R.(2005)。The Brand Loyalty Life Cycle: Implications for Marketers。Brand Management,12(4),250-163。 |
2. | Erdem, T.、Swait, J.、Louviere, J.(2002)。The impact of brand credibility on consumer price sensitivity。International Journal of Research in Marketing,19(1),1-19。 |
3. | Kahn, B. E.、Wansink, B.(2004)。The influence of assortment structure on perceived variety and consumption quantities。Journal of Consumer Research,30(4),519-533。 |
4. | Bozdag, C. E.、Kahraman, C.、Ruan, D.(2003)。Fuzzy Group Decision Making for Selection among Computer Integrated Manufacturing Systems。Computers in Industry,51(1),13-29。 |
5. | Chang, Da-Yong(1996)。Application of the Extent Analysis Method on Fuzzy AHP。European Journal of Operational Research,95(3),649-655。 |
6. | Hogg, Margaret K.、Cox, Alastair J.、Keeling, Kathy(2000)。The impact of self-monitoring on image congruence and product/brand evaluation。European Journal of Marketing,34(5/6),641-667。 |
7. | Zhu, K. J.、Jing, Y.、Chang, D. Y.(1999)。A Discussion on Extent Analysis Method and Applications of Fuzzy AHP。European Journal of Operational Research,116(2),450-456。 |
8. | Chung, S.-H.、Lee, A. H.-I.、Pearn, W.-L.(2005)。Analytic network process (ANP) approach for product mix planning in semiconductor fabricator。International Journal of Production Economics,96(1),15-36。 |
9. | Ailawadi, K. L.、Keller, K. L.(2004)。Understanding retail banding: conceptual insights and research priorities。Journal of Retailing,80,331-342。 |
10. | Ashill, N. J.、Frederikson, M.、Davies, J.(2003)。Strategic marketing planning: A grounded investigation。European Journal of Marketing,37(3/4),430-460。 |
11. | Bhat, S.、Reddy, S. K.(1998)。Symbolic and functional positional of brands。Journal of Consumer Marketing,15(1),32-47。 |
12. | Bucklin, R.、Lattin, J.(1992)。A model of product category competition among grocery retailers。Journal of Retailing,68,271-293。 |
13. | Chung, S. H.、Lee, A. H. I.、Pear, W. L.(2004)。Product mix optimization for semiconductor manufacturing based on AHP and ANP analysis。International Journal of Advanced Manufacturing Technology,36,121-137。 |
14. | Emblemsvåg, J.、Tonning, L.(2003)。Decision support in selecting maintenance organization。Journal of Quality in Maintenance Engineering,9,11-24。 |
15. | Haynes, A.、Lackman, C.、Guskey, A.(1999)。Comprehensive brand presentation: Ensuring consistent brand image。Journal of Product and Brand Management,8(4),286-300。 |
16. | Inman, J. J.、Shankar, V.、Ferraro, R.(2004)。The roles of channel-category associations and geodemographics in channel patronage。Journal of Marketing,68(2),51-71。 |
17. | Lefley, F.、Sarkis, J.(2005)。Applying the FAP model to the evaluation of strategic information technology projects。International Journal of Enterprise Information Systems,1,69-90。 |
18. | Leigh, J. H.、Gabel, T. G.(1992)。Symbolic interactionism: Its effects on consumer behavior and implications for marketing strategy。Journal of Services Marketing,6(3),5-16。 |
19. | Tran, L. T. C.、O'Neill, G.、Smith, E. R.(2004)。Integrated environmental assessment of the mid-Atlantic region with analytical network process。Environmental Monitoring and Assessment,94,11-24。 |
20. | Zimmer, M. R.、Smith, E. R.(1988)。Impressions conception of retail store: A content analysis of consumer store。Journal of Retailing,64(3),265-293。 |
21. | Chen, C. B.、Klein, Cerry M.(1997)。An Efficient Approach to Solving Fuzzy MADM Problems。Fuzzy Sets and Systems,88(1),51-67。 |
22. | Hall, B. F.(2002)。A new model for measuring advertising effectiveness。Journal of Advertising Research,42(2),23-31。 |
23. | Knox, S.(2004)。Positioning and Branding Your Organization。Journal of Product and Brand Management,13(2),105-115。 |
24. | Lee, J. W.、Kim, S. H.(2000)。Using analytic network process and goal programming for interdependent information system project selection。Computer & Operations Research,27,367-382。 |
25. | Richardson, P.、Jain, A. K.、Dick, A.(1996)。The influence of store aesthetics on evaluation of private label brands。Journal of Product & Brand Management,5(1),19-28。 |
26. | Karsak, E. Ertugrul、Sozer, Sevin、Alptekin, S. Emre(2002)。Product Planning in Quality Function Deployment Using a Combined Analytic Network Process and Goal Programming Approach。Computers and Industrial Engineering,44(1),171-190。 |
27. | McAlister, L.(1982)。A Dynamic Attribute Satiation Model of Variety-Seeking Behavior。Journal of Consumer Research,9(2),141-150。 |
28. | Saaty, Thomas L.(2006)。Rank from comparisons and from ratings in the analytic hierarchy/network processes。European Journal of Operational Research,168(2),557-570。 |
29. | Park, C. S.、Srinivasan, V.(1994)。A survey-based method for measuring and understanding brand equity and its extendibility。Journal of Marketing Research,31(2),271-288。 |
30. | Saaty, T. L.、Vargas, L. G.(1998)。Diagnosis with Dependent Symptoms: Bayes Theorem and the Analytic Hierarchy Process。Operations Research,46(4),491-502。 |
31. | Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing,32(4),21-27。 |
32. | Blackston, Max(199507)。The Qualitative Dimension of Brand Equity。Journal of Advertising Research,35(4),2-7。 |
33. | Lindquist, J. D.(1974)。Meaning of Image: A Survey of Empirical and Hypothetical Evidence。Journal of Retailing,50(4),29-38。 |
34. | Meade, L. M.、Presley, A.(2002)。R&D Project Selection Using the Analytic Network Process。IEEE Transactions on Engineering Management,49(1),59-66。 |
35. | Prasad, K.、Dev, C. S.(2000)。Managing hotel brand equity: a customer-centric framework for assessing performance。The Cornell Hotel and Restaurant Administration Quarterly,41(3),22-31。 |
36. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 |
37. | Mazursky, David、Jacoby, Jacob(1986)。Exploring the Development of Store Images。Journal of Retailing,62(2),145-165。 |
38. | Saaty, Thomas L.、Takizawa, Masahiro(1986)。Dependence and independence: from linear hierarchies to nonlinear networks。European Journal of Operational Research,26(2),229-237。 |
39. | Narasimhan, C.、Messinger, P. R.(1997)。A Model of Retail Formats Based on Consumers' Economizing on Shopping Time。Marketing Science,16(1),1-23。 |
40. | Bovea, M. D.、Wang, B.(2003)。Identifying Environmental Improvement Options by Combining Life Cycle Assessment and Fuzzy Set Theory。International Journal of Production Research,41(3),593-609。 |