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題名:不同顧客價值傾向下旅館服務補救對顧客滿意的影響
書刊名:行銷評論
作者:張宏生 引用關係林璐安
作者(外文):Chang, Hong-shengLin, Lu-an
出版日期:2007
卷期:4:2
頁次:頁137-162
主題關鍵詞:服務補救知覺公平顧客滿意顧客價值傾向Service recoveryPerceived justiceCustomer satisfactionCustomer value tendency
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:60
本研究目的旨在探討服務補救、知覺公平與顧客滿意之間的關係,並進一步探索五種顧客價值傾向所扮演的調節效果的關係。吾人透過具有高信度與效度之量表,以問卷訪談方式蒐集樣本資料。結果發現,消費者在功能價值傾向下,服務補救所帶來的分配公平對顧客滿意有較高的影響;在社會價值傾向下,程序公平性對顧客滿意有較高的影響;在情感價值傾向下,互動公平對顧客滿意有較高的影響;在嘗新價值傾向下,互動公平對顧客滿意有較高的影響;最後,在情境價值取向下,互動公平對顧客滿意有較高的影響。本研究並建議後續研究者可進一步探討其他可能影響顧客滿意的服務補救調節變數。實務上,管理者可以採用最佳化投資於攸關的顧客價值傾向線索,以提昇相對應的知覺公平對顧客滿意的效果。最後,本研究主要貢獻在於針對五種顧客價值傾向與三種知覺公平之間,提供一個新的「結構化」關係模型。
The purpose of this work is to elucidate how service recovery, perceived justice and customer satisfaction are related, and explores the modulation effect of five customer value tendency in this relationship. Samples were collected using the questionnaire, which had been assessed the quality of our measurement efforts by investigating reliability and validity. Under functional social value tendency, customer satisfaction is found to be affected mainly by distributive justice, whereas processing justice influences customer satisfaction under social value tendency. Moreover, under emotional value tendency, customer satisfaction is found to be affected mainly by interactive justice. Furthermore, under epistemic value tendency, customer satisfaction is found to be affected mainly by interactive justice. Finally, under conditional value tendency, customer satisfaction is found to be affected mainly by interactive justice. For future research, other modulation effect of service recovery may influence perception of perceived justice or customer satisfaction should be discussed. In practice, hotel managers can hone the relevant customer value tendency and optimize investments to raise the effect of service recovery on customer satisfaction. Finally, this study provides a new shape of the "structural" relationships between five customer value tendency and three perceived justices.
期刊論文
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5.Yim, Chi Kin、Gu, Flora Fang、Chan, Kimmy Wa、Tse, David K.(2003)。Justice-based service recovery expectations: measurement and antecedents。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,16(1),36-52。  new window
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13.Khalifa, Azaddin Salem(2004)。Customer value: a review of recent literature and an integrative configuration。Management Decision,42(5),645-666。  new window
14.Schoefer, Klaus、Ennew, Christine(2005)。The impact of perceived justice on consumers' emotional responses to service complaint experiences。Journal of Services Marketing,19(5),261-270。  new window
15.Tax, S. S.、Brown, W. B.、Chandrashekaran, M.(1999)。Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing。Journal of Marketing,62(4),60-77。  new window
16.Boshoff, Christo(1997)。An experimental study of service recovery option。International Journal of Service Industry Management,8(2),110-130。  new window
17.Tax, S. S.、Brown, S. W.(1998)。Recovery and learning from service failure。Sloan Management Review,55(4),75-88。  new window
18.Webster, Cynthia、Sundaram, D. S.(1998)。Service Consumption Criticality in Failure Recovery。Journal of Business Research,41(2),153-159。  new window
19.Goodwin, Cathy、Ross, Ivan(1992)。Consumer Responses to Service Failures: Influence of Procedural and Interactional Fairness Perceptions。Journal of Business Research,25(2),149-163。  new window
20.Gronroos, Christian(1988)。Service Quality: The Six Criteria of Good Perceive Serviced Quality。Review of Business,9(3),10-13。  new window
21.Liao, Hui(2007)。Do it right this time: The role of employee service recovery performance in customer-perceived justice and customer loyalty after service failures。Journal of Applied Psychology,92(2),475-489。  new window
22.Smith, A. K.、Bolton, R. N.、Wagner, J.(1999)。A model of customer satisfaction with service encounters involving failure and recover。Journal of Marketing Research,36(3),356-372。  new window
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24.Kelley, Scott W.、Davis, Mary A.(1994)。Antecedents to Customer Expectations for Service Recovery。Journal of the Academy of Marketing Science,22(1),52-61。  new window
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26.Chebat, Jean-Charles、Slusarczyk, Witold(2005)。How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study。Journal of Business Research,58(5),664-673。  new window
27.Ramsey, R. P.、Sohi, R. S.(1997)。Listening to Your Customers: The Impact of Perceived Salesperson Listening Behavior on Relationship Outcomes。Journal of the Academy of Marketing Science,25(2),127-137。  new window
28.Greenberg, Jerald(1990)。Organizational justice: Yesterday, today, and tomorrow。Journal of Management,16(2),399-432。  new window
29.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research,24(3),258-270。  new window
30.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
31.Hoffman, K. Douglas、Kelley, Scott W.、Rotalsky, Holly M.(1995)。Tracking Service Failures and Employee Recovery Efforts。Journal of Services Marketing,9(2),49-61。  new window
32.Boshoff, Christo(1999)。RECOVSAT: An Instrument to Measure Satisfaction with Transaction-specific Service Recovery。Journal of Service Research,1(3),236-249。  new window
33.Heskett, James L.、Sasser, W. Earl Jr.、Hart, Christopher W.(1990)。The Profitable Art of Service Recovery。Harvard business review,68(4),148-156。  new window
34.Kelley, Scott W.、Hoffman, K. Douglas、Davis, Mark A.(1993)。A Typology of Retail Failures and Recoveries。Journal of Retailing,69(4),429-452。  new window
35.Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing,69(1),61-103。  new window
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學位論文
1.Chihyung, Ok(2004)。The effectiveness of service recovery and its role in building long-term relationships with customers in a restaurant setting(博士論文)。Kansas State University。  new window
圖書
1.Hirschman, Elizabeth C.、Holbrook, M. B.(1985)。Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
2.Cooper, D. R.、Emory, C. W.(1995)。Business Research Method。Chicago, IL:Richard D. Irwin。  new window
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8.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
圖書論文
1.Clemmer, Elizabeth C.、Schneider, Benjamin(1996)。Fair Service。Advances in Services Marketing and Management。Bingley:Emerald。  new window
2.Lai ,Albert Wenben(1995)。Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach。NA-Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
 
 
 
 
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