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題名：團體旅遊重遊與潛在遊客土耳其、希臘和埃及之意象
書刊名：旅遊管理研究
作者：龐麗琴／許義忠 引用關係
作者(外文)：Pang, Li-chin／Hsu, Yi-chung
出版日期：2009
卷期：8:2
頁次：頁127-144
主題關鍵詞：心理圖像；目的地意象；旅遊；動機；認知；Psychographics；Destination image；Travel；Motivation；Cognition
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:0
  • 點閱點閱:61
文獻顯示重遊與潛在遊客的目的地意象具有顯著差異。本研究探索土耳其、希臘和埃及遊客心理圖像特徵，並比較團體旅遊重遊與潛在遊客土希埃之意象。本研究採用Baloglu和McCleary (1999) 的旅遊目的地意象形成問卷，及Plog (1974) 的「心理圖像特徵」問卷，於2003年10月至2004年1月間蒐集有效問卷434份 (重遊遊客274人，潛在遊客160人)。研究結果顯示受訪者以女性居多、教育水準高、收入高、年齡層分佈廣，為異質性頗高的市場；且受訪者對土希埃的整體意象非常正面。研究結論有二：(一) 受訪者具有喜歡冒險且獨立自主的旅遊特性。(二) 重遊及潛在遊客在形成土希埃意象的資訊來源、旅遊動機、心理圖像特徵、情感評估及整體意象變數上都沒有顯著差異，此結果與文獻不符。文末並對未來研究與業者經營管理提出建議。
期刊論文
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圖書論文
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2.Plog, S. C.(1974)。Tourism: The business of travel。Why destination rise and fall in popularity。Upper Saddle River, New Jersey：Pearson Education, Inc。  new window
3.Pool, I. D.(1965)。Effects of cross-national contact on nation and international images。International behavior: A social-psvchological analysis。New York：Holt, Rinehart & Winston。  new window
 
 
 
 
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