ABSTRACT The trend towards new public management has made governments to refocus attention on creating semi-autonomous agencies to deliver services previously provided by governments. That is to think about government reform as a means to improve efficiency and responsiveness. Recently, Keelung Port has been facing both internal and external competitive challenges; the Taipei port and the emerging ports across-strait respectively. Transforming governance model of Keelung port provided a feasible solution for regaining its competitive advantages and increasing port performances. This research induced measurements of port competition from literature review and come out with two potential alternatives of port governance models, public corporation and private company for furthermore evaluation. After screening by expert questionnaires, this study structured the measurement and selection hierarchy of port governance model, the model is performed with a case application on Keelung port to be able to obtain illustrative results. With regard to port competition, we employed Analytical Hierarchy Process (AHP) to get the relative importance of each dimensions and measurements. Based these relative importances, then calculated priority weights of two potential alternatives public corporation and private company. As the result of the evaluation, private company is selected as better port governance model comparing with public corporation with the priority weight of 0.640.