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題名:觀光特色對認知價值與忠誠度影響之研究--以日月潭萬人泳渡為例
書刊名:商學學報. 空大
作者:劉永松李城忠沈德裕
作者(外文):Liu, Yung-songLee, Cheng-jongShen, Te-yu
出版日期:2011
卷期:19
頁次:頁89-116
主題關鍵詞:觀光特色認知價值忠誠度Sightseeing characteristicCognition valueLoyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:53
  • 點閱點閱:99
期刊論文
1.Lam, S. Y.、Shankar, V.、Erramilli, M. K.(2004)。Switching Costs: An Illustration from A Business-to-business Service Context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
2.Taylor, S. A.、Celuch, K.、Goodwin, S.(2004)。The Importance of Brand Equity to Customer Loyalty。The Journal of Product and Brand Management,13(4/5),217-227。  new window
3.黃明政(20050600)。銀行業企業形象與顧客忠誠度之相關分析。商學學報. 空大,13,261-277。new window  延伸查詢new window
4.Morais, Duarte B.、Dorsch, Michael J.、Backman, Sheila J.(2004)。Can Tourism Providers Buy Their Customers' Loyalty? Examining the Influence of Customer-provider Investments on Loyalty。Journal of Travel Research,42(3),235-243。  new window
5.Neal, W. D.(1999)。Satisfaction is Nice, But Value Drive Loyalty。Marketing Research,11(1),20-23。  new window
6.Kurtzman, J.、Zauhar, J.(1997)。A wave in time: The sports tourism phenomena。Journal of Sport & Tourism,4(2),5-20。  new window
7.Hinch, T. D.、Higham, J. E. S.(2001)。Sport tourism: A framework for research。International Journal of Tourism Research,3(1),45-58。  new window
8.Swaddling, D. C.、Miller, C.(2002)。Don't measure customer satisfaction quality progress。American Society for Quality,35(3),62-67。  new window
9.Grewal, Dhruv、Iyer, Gopalkrishnan R.、Krishnan, R.、Sharma, Arun(2003)。The Internet and the Price-value-loyalty Chain。Journal of Business Research,56(5),391-398。  new window
10.Liljander, V.、Strandvik, T.(1995)。The nature of customer relationships in services。Advances in Services Marketing and Management,4,6-28。  new window
11.Dowling, Grahame R.、Uncles, Mark(1997)。Do Customer Loyalty Programs Really Work?。Sloan Management Review,38(4),71-82。  new window
12.皮世明、陳進成(20050700)。電子商務交易中顧客價值、顧客滿意度以及顧客忠誠度之關係研究。東海管理評論,7(1),69-85。new window  延伸查詢new window
13.Dodds, W. B.、Monroe, K. B.(1990)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research,12(1),85-91。  new window
14.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
15.翁崇雄(19990400)。評量整體性服務品質之觀念性模式。管理與系統,6(2),151-176。new window  延伸查詢new window
16.黃恆獎、李佳璋(19970800)。產品績效指標、消費滿意度及購後行為之整合分析。臺大管理論叢,8(1),25-58。new window  延伸查詢new window
17.Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review,84(5),29-32。  new window
18.Yang, Zhilin、Peterson, Robin T.(2004)。Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs。Psychology & Marketing,21(10),799-822。  new window
19.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
20.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
21.Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing,73(3),311-336。  new window
22.方世榮、黃美卿(20010900)。銀行業關係價值--忠誠度模式之實證研究。輔仁管理評論,8(2),47-71。new window  延伸查詢new window
23.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
24.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
25.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
26.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
27.Terry, M.(1996)。Negotiating the government of Unison: union democracy in theory and practice。British Journal of Industrial Relations,34(1),87-110。  new window
28.Van den Brink, D.、Odekerken-Schroder, G.、Pauwels, P.(2006)。The effect of strategic and tacticalcause-related marketing on consumers' brand loyalty。The Journal of Consumer Marketing,23(1),15-25。  new window
29.Martin, B.、Mason, S.(1987)。Current Trends in Leisure。Leisure Studies,6,93-97。  new window
30.Sheth, J. N.、Newman, B. J.、Gross, B. L.(1991)。Why webuy, what we buy: A theory of consumption value。Journal of Business Research,22(3),159-170。  new window
學位論文
1.黃盈裕(2001)。顧客價值的方法目標鏈結模式之研究--以童裝之消費經驗為例(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
1.Strauss, J.、Forest, R.(2001)。E-Marketing。Upper Saddle River, NJ:Prentice-Hall。  new window
2.Lovelock, C. H.(2001)。Services marketing: People, technology, strategy。Prentice-Hall。  new window
3.Monroe, K. B.(1991)。Pricing-making Profitable Decisions。New York:McGraw-Hill。  new window
4.Hoyer, W. D.、Macinnis, D. J.(2001)。Consumer Behavior。Boston:Houghton Mifflin Company。  new window
5.Burton, R.(1995)。Travel geography。London:Pitman Publishing。  new window
6.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
8.林連聰、宋秉明、陳思倫(2011)。觀光學槪論。台北。  延伸查詢new window
9.Gordon, Richard(2002)。Luzon Regions to Showcase Tourism features Business World。Manila。  new window
10.Gunn, C.(1993)。Vacationscape: Designing Tourist Regions。New York。  new window
11.Priestley(1995)。Sports tourism。Tourism and spatial transformations: Implications for policy and planning。Walling-ford, UK。  new window
其他
1.(1999)。Vietnam Economic News,Hanoi。  new window
 
 
 
 
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