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題名:百貨公司價格促銷對行為意圖之影響:知覺風險之干擾效果
書刊名:中華管理學報
作者:劉財龍 引用關係
作者(外文):Liu, Tsai-lung
出版日期:2010
卷期:11:4
頁次:頁1-36
主題關鍵詞:價格促銷知覺風險行為意圖百貨公司Price promotionPerceived riskBehavioral intentionsDepartment store
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:31
期刊論文
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3.Mitchell, Vincent W.(1999)。Consumer perceived risk: Conceptualizations and models。European Journal of Marketing,33(1/2),163-195。  new window
4.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
5.Pauwels, Koen、Hanssens, Dominique M.、Siddarth, S.(2002)。The Long-Term Efifects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity。Journal of Marketing Research,39(4),421-439。  new window
6.Erevelles, Sunil、Roy, Abhik、Vargo, Stephen L.(1999)。The use of price and warranty cues in product evaluation: A comparison of U.S. and Hong Kong consumers。Journal of International Consumer Marketing,11(3),67-91。  new window
7.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
8.Raghubir, P.、Corfman, K.(1999)。Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
9..Margee, H.(2008)。Developing a conceptual model for repurchase intention in the performing arts: The roles of emotion, core service and service delivery。International Journal of Arts Management,10;(2),40-55。  new window
10.Armstrong, J. S.、Overton, T. S.(1977)。Estimating non-response bias in mail survey。Journal of Marketing Research,14(3),396-402。  new window
11.Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing,3(3),193-210。  new window
12.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
13.Lichtenstein, Donald R.、Bearden, William O.(1989)。Contextual influences on perceptions of merchant-supplied reference prices。Journal of Consumer Research,16(1),55-66。  new window
14.Walton, John R.、Berkowitz, Eric N.(1980)。Contextual Influences on Consumer Price Responses: An Experimental Analysis。Journal of Marketing Research,17(3),349-358。  new window
15.Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review,84(5),29-32。  new window
16.Tversky, Amos(1977)。Features of similarity。Psychological Review,84(4),327-352。  new window
17.Erickson, G. M.、Johansson, J. K.(1985)。The role of price in multi-attribute product evaluation。Journal of Consumer Research,12(2),195-199。  new window
18.Rao, Akshay、Monroe, Kent(1989)。The Effect of Price, Brand Name, and Store Name on Buyer’s Perceptions of Product Quality: An Integrative Review。Journal of Marketing Research,26(3),351-357。  new window
19.Bagozzi, R. P.、Yi, Y.、Phillips, L. W.(1991)。Assessing construct validity in organizational reseasrch。Administrative Science Quarterly,36(3),421-458。  new window
20.Kaplan, Leon B.、Szybillo, George J.、Jacoby, Jacob(1974)。Components of Perceived Risk in Product Purchase: A Cross-validation。Journal of Applied Psychology,59(3),287-291。  new window
21.MacInnis, Deborah J.、Moorman, Christine、Jaworski, Bernard J.(1991)。Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads。Journal of Marketing,55(4),32-53。  new window
22.Jap, S. D.、Ganesan, S.(2000)。Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investment and Developing Commitment。Journal of Marketing Research,37(2),227-245。  new window
23.Coombs, W. Timothy、Holladay, Sherry J.(2007)。The Negative Communication Dynamic: Exploring the Impact of Stakeholder Affect on Behavioral Intention。Journal of Communication Management,11(4),300-312。  new window
24.Carman, James M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions。Journal of Retailing,66(1),33-55。  new window
25.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。  new window
26.Raghubir, Priya(1998)。Coupon value: A signal for price?。Journal of Marketing Research,35(3),316-324。  new window
27.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。  new window
28.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
29.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
30.Zhang, Yong、Gelb, Betsy D.(1996)。Matching advertising appeals to culture: The influence of products' use conditions。Journal of Advertising,25(3),29-46。  new window
31.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
32.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。  new window
33.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
34.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
35.Garbarino, Ellen、Strahilevitz, Michal A.(2004)。Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation。Journal of Business Research,57(7),768-775。  new window
36.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。  new window
37.Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。  new window
38.Gupta, Sunil、Cooper, Lee G.(1992)。The Discounting of Discounts and Promotion Thresholds。Journal of Consumer Research,19(3),401-411。  new window
39.Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing,69(1),61-103。  new window
40.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
41.Srivastava, J. F.、Lurie, N. E.(2001)。A consumer perceptive on price-matching refund policies: Effects on price perceptions and search behavior。Journal of consumer Research,28(3),296-307。  new window
42.Voss, G. B.、Seiders, K.(2003)。Exploring the effects of retail sector and firm characteristics on retail price promotion。Marketing Science,79(1),37-49。  new window
43.Allenby, G.(2001)。Regression with correlated variables (multicollinearity)。Journal of Consumer Psychology,10(1/2),110-111。  new window
44.Campbell, M. C.、Goodstein, R. C.(2001)。The moderating effect of perceived on consumers' evaluations of product incongruity: Perference for the norm。Journal of Consumer Research,28(3),439-450。  new window
45.Jain, S.(2000)。An empirical and theoretical analysis of price-matching refund polices。Journal of Marketing Research,37(3),351-362。  new window
46.Biswas, A.(1992)。The marketing role of brand familiarity in reference price advertisement。Journal of Business Research,25(3),251-262。  new window
47.Molinari, L. K.、Abratt, R.、Dion, P.(2008)。Satisfaction, quality and value and effects on repurchases and positive word-of-mouth behavioral intentions in a B2B services context。The Journal of Services Marketing,22(5),363-379。  new window
48.Ines, R.、Mattania, T.、Hendriek, C. B.、Catharina, E. J.、Huibert, T. D.(2002)。Selection bias due to non-response in a health survey among patients with rheumatoid arthritis。European Journal of Public Health,12(2),131-135。  new window
49.Jahng, J.、Jain, H.、Ramamurthy, K.(2007)。Effects of interaction richness on consumer attitudess and behavioral intentions in e-commerce: Some experimental results。European Journal of Information Systems,16(3),254-269。  new window
50.Lim, J.、Currim, I. S.、Andrews, R. L.(2005)。Consumer heterogeneity in the longer-term effects of price promotions。International Journal of Research in Marketing,22(4),441-453。  new window
51.Michael, F. S.、Sinha, I.(2000)。The Impact of Price and Extra Product Promotion on Store Preference。International Journal of Retail and Distribution Management,28(2),83-92。  new window
52.Wood, C. M.、Scheer, L. K.(1996)。Incorporating perceived risk into models of consumer deal assessment and purchase intentions。Advances in Consumer Research,23(3),399-404。  new window
53.Zboja, J. J.、Voorhees, C. M.(2006)。The impact of brand trust and satisfaction on retail repurchase intentions。Journal of Services Marketing,20(5),381-390。  new window
54.Mitchell, V. W.(2001)。Re-conceptnahzmg consumer store image processing using perceived risk。Journal of Business Research,54(2),167-172。  new window
55.Moore , D. J.、Olshavsky, R. W.(1989)。Brand choice and dep price discounts。Psychology and Marketing,6(3),181-196。  new window
56.Nijs, V. R.、Dekimpe, M. G.、Steenkamp, J. B.、Hanseens, D. H.(2001)。The category demand effects of price promotions。Marketing Science,20(1),1-13。  new window
57.Petrick, J. F.、Beckman, D. J.(2002)。An Examination of Golf Travelers' Satisfaction, Perceived Value, Loyalty, and Intention to Revisit。Tourism Analysis,6(3),223-237。  new window
58.Wilcox, R. R.(1998)。How many discoveries have been lost by ignoring modern statistical methods。American Psychologist,53 (4),300-314。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Gujarati, Damodar N.(2003)。Basic Econometrics。Boston, MA:McGraw-Hill。  new window
2.經濟部統計處(2006)。商業動態統計年報。台北:經濟部。  延伸查詢new window
3.Schwab, D. P.(1999)。Research Methods for Organizational Studies。Mahwah, NJ:Lawrence Erlbaum。  new window
4.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
5.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
其他
1.中華民國百貨零售企業協會(2006)。專題報導,台北。,http://www.ract.org.tw/web/left2.htm。  延伸查詢new window
圖書論文
1.Das, P. R.(1992)。Semantic cues and buyer evaluation of promotion communication。Enhancing Knowledge Development in Marketing。Chicago, IL:American Marketing Association。  new window
2.裘錫圭(1992)。釋殷墟卜辭中與建築有關的兩個詞--「門塾」與「(??)」。古文字論集。北京:中華書局。  延伸查詢new window
 
 
 
 
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