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題名：品牌迷群之情感依附：以霹靂布袋戲為例
書刊名：中華管理學報
作者：梁世安／蔡坤宏 引用關係／張凱華
作者(外文)：Liang, Shi-an／Cai, Kun-hong／Zhang, Kai-hua
出版日期：2011
卷期：12:3
頁次：頁21-39
主題關鍵詞：自我基模；情感依附；品牌承諾；品牌偏好；品牌忠誠；Self-schema；Emotional attachment；Brand commitment；Brand preference；Brand loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:75
期刊論文
1.Verhoef, Peter C.、Franses, Philip Hans、Hoekstra, Janny. C.(2002)。The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multi-service Provider: Does Age of Relationship Matter?。Journal of the Academy of Marketing Science，30(3)，202-216。  new window
2.Jawahar, P. D.、Maheswari, R.(2009)。Service Perception: Emotional Attachment as a Mediator of the Relationship Between Service Performance and Emotional Brand。Journal of Marketing Management，8(2)，7-22。  new window
3.Reed, A.、Bolton, L.(2005)。The Complexity of Identity。MIT Sloan Management Review，46(3)，18-22。  new window
4.Thomson, M. D.、MacInnis, J.、Park, C. W.(2005)。The ties that blind: measuring the strength of consumers' emotional attachments to brands。Journal of Consumer Psychology，15(1)，77-91。  new window
5.Mahony, D. F.、Howard, D. R.、Madrigal, R.(2000)。Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty。Sport Marketing Quarterly，9(1)，15-25。  new window
6.Alexandris, K.、Kouthouris, C.、Meligdis, A.(2006)。Increasing customer's loyalty in a skiing resort: The contribution of place attachment and service quality。International Journal of Contemporary Hospitality Management，18(5)，414-425。  new window
7.Higie, R. A.、Murphy, A. S.(1991)。Using recall and brand preference to evaluate advertising effectiveness。Journal of Advertising Research，31(3)，56-63。  new window
8.Fishbein, M.(1963)。An investigation of the relationships between beliefs about an object and the attitude toward the object。Human Relations，16(3)，233-240。  new window
9.Ball, A. Dwayne、Tasaki, Lori H.(1992)。The role and measurement of attachment in consumer behavior。Journal of Consumer Psychology，1(2)，155-172。  new window
10.Schultz, Susan E.、Kleine, R. E. III、Kernan, Jerome B.(1989)。These are a few of my favorite things: Toward an explication of attachment as a consumer behavior construct。Advances in Consumer Research，16(1)，359-366。  new window
11.Markus, Hazel(1977)。Self-schemata and processing information about the self。Journal of Personality and Social Psychology，35(2)，63-78。  new window
12.Park, C. W.、Maclnnis, D. J.(2006)。What's in and what's out: Questions on the boundaries of the attitude construct。Journal of Consumer Research，33(1)，16-18。  new window
13.Park, C. W.、MacInnis, D. J.、Priester, J. R.(2006)。Beyond attitudes: Attachment and consumer behavior。Seoul National Journal，12(2)，3-36。  new window
14.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。  new window
15.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
16.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
17.Ahluwalia, Rohini、Burnkrant, Robert E.、Unnava, H. Rao(2000)。Consumer Response to Negative Publicity: The Moderating Role of Commitment。Journal of Marketing Research，37(2)，203-214。  new window
18.Schouten, John W.、McAlexander, James H.(1995)。Subcultures of consumption: An ethnography of the new bikers。Journal of Consumer Research，22(1)，43-61。  new window
19.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
20.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
21.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。  new window
22.Kleine, Susan S.、Kleine, Robert E. III、Allen, Chris T.(19951200)。How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment。Journal of Consumer Research，22(3)，327-343。  new window
23.Thomson, Matthew(2006)。Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities。Journal of Marketing，70(3)，104-119。  new window
24.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
25.非凡新聞週刊(2009)。非凡企劃－霹靂創意霹靂賺。非凡新聞週刊，181。  延伸查詢new window
26.Olson, E. L.、Thjomoe H. M.(2003)。The effect of peripheral exposure to information on brand preference。European Journal of Marketing，37(1/2)，243-255。  new window
27.Assael, H.(1969)。Constructive role of interorganizational conflict。Administrative Science Quarterly，14(4)，573-582。  new window
28.Sivadas, E.、Venkatesh, R.(1995)。An examination of individual and object-specific influences on the extended self and its relation to attachment and satisfaction。Advances in Consumer Research，22(1)，406-412。  new window
學位論文
1.陳秀逸(2008)。彩霞滿天--老人情感依附之研究(碩士論文)。元智大學。  延伸查詢new window
2.廖重榮(2008)。迷群商品消費動機與意義研究--以霹靂布袋戲迷為例(碩士論文)。國立中正大學。  延伸查詢new window
3.梁信元(2008)。「潘朵拉」的魔法探索企業成功塑造「迷」的秘訣(碩士論文)。國立中正大學。  延伸查詢new window
4.簡妙如(1995)。過度的聽人一「迷」之初探。國立中正大學，嘉義縣。  延伸查詢new window
5.Schultz, S. E.(1989)。An empirical investigation of person-material possession attachment Includes abstract。  new window
圖書
1.Baron, R. A.、Byrne, D.、曾華源、劉曉春(2000)。社會心理學。臺北市：洪葉文化。  延伸查詢new window
2.Bowlby, J.(1979)。The making and breaking of affectional bonds。London：Routledge。  new window
3.Baron, R. A.、Byrne, D.(1997)。Social psychology。Boston, MA：Allyn and Bacon。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
5.Mowen, John C.(1995)。Consumer Behavior。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。  new window
6.周文賢(2000)。多變量統計分析：SAS/STAT使用方法。臺北：智勝文化事業有限公司。  延伸查詢new window
7.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
8.Hills, Matt(2002)。Fan Cultures。Routledge。  new window
9.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.Kentwertime(2006)。Blending Traditional and New Media in Brand Building。  new window
圖書論文
1.Fiske, J.(1992)。The cultural economy of fandom。The Adoring Audience: Fan Culture and Popular Media。Routledge。  new window
2.Park, C. W.、Macinnis, D. J.、Priester, J.(2007)。Brand Attachment And Management of A Strategic Exemplar。Handbook of Brand Experience Management。Northampton, MA：Elgar Publishing。  new window
 
 
 
 
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