Abstract Due to credentialism, Hualien has invested most resource in the fierce “red ocean” of academic subjects to improve students’ achievement. The result seems to be questionable. This paper is offering a new approach, described in the book of Blue Ocean Strategy, to overcome competition and to value innovation and auxiliary to develop future talents in Hualien. It takes focus group interview to construct a “blue ocean strategy” for Hualien’s compulsory education. The reasons of such approach is as follows: (1) Hualien students have less interest in academic subjects; (2) Hualien’s advantage of nature and human resource; (3) optimistic nature of Hualien’s people, and their capability to develop and to resolve urgent problems. A “blue ocean strategy” for Hualien’s compulsory education requires that talents cultivation must be based on both rational and emotional sense. This paper then recommends that rational sense should include ability in basic subjects and self-learning and emotional sense should include ability in respect, meaning, story-telling, creativity and integration.