How the manufacturing industry utilizes design energy can be divided into two major categories: one is building up its own design unit (design in-house), another one is to cooperate with external designers or professional design companies (design studios) (i.e., design outsource). By utilizing design energy, many OEM companies have successfully transformed their operating models. This study finds that those manufacturing industries that utilize outsourcing design energy have developed an interdependent model with design service industries. To align with the needs for the upgrading and transforming of the manufacturing industry, the design service industry also adjusts and changes its own operating model. More often than not, those manufacturing industries that set up their own design units internally are planning to develop their own brands. Regardless of utilizing outsourcing design energy or building up one's own design unit, the model with the design energy bringing in the manufacturing industry has gradually come into shape. They have eliminated the old mindsets of focusing only on mass production without consideration of users/consumers and have begun to think about deploying on the end-users' market. They all hope to successfully transform or upgrade their added value by applying design energy. Through our investigation of each individual cases, this study divides the cooperative operating models made by the manufacturing industry and the design service industry into three types: Type 1: By linking with the design service energy, the manufacturing industry develops a model that integrates two different industries and applies each professional service. Type 2: Enhancing the design planning energy, i.e., the channel distributors step in the niche market for business development. Type 3: Extending the core value chain, i.e., the professional design companies expand their service contents to increase their competitive advantages.