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F.、Drury, D. H.(2002)。Managerial Information Overload。Communications of the ACM，45(10)，127-131。 | 會議論文| 1. | Kaye, B. K.(2005)。Web side story: An exploratory study of why Weblog users say they use Weblogs。Association for Education in Journalism and Mass Communication Annual Conference。San Antonio, TX。 | 研究報告| 1. | Lenhart, A.、Horrigan, J.、Fallows, D.(2004)。Content creation online: 44% of U.S.Internet users have contributed their thoughts and their files to the online world。Washington, DC, USA：Pew Research Center。 | 圖書| 1. | Schwartz, B.(2004)。The paradox of choice: Why less is more。New York：Ecco Press。 | | 2. | Gremler, D. D.(1994)。Word-of-mouth about service providers: An illustration of theory development in marketing。AMA winter educators’ conference: Marketing theory and applications。Chicago, IL：American Marketing Association。 | | 3. | Schmidbauer, Michael、Bertz, Rudy(1983)。Media for Interactive Communication。Beverly Hills, CA：Sage。 | | 4. | Nelson, Philip J.(1981)。Consumer Information and Advertising。Economics of Information。Boston, MA：N. Nijhoff Publishers。 | | 5. | Hair, J. F. Jr.、Anderson, R. E.、Tatham, R. L.、Tatham, W. C.(1992)。Multivariate Data Analysis。New York：Macmillian Publishing Company。 | | 6. | 黃俊英(1996)。行銷研究。華泰書局。 延伸查詢 | | 7. | Kline, R. 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