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題名：影響企業社會責任基金首次申購行為意向之研究
書刊名：輔仁管理評論
作者：林語辰／王慧美(Wang, HuUI-MEI／李建裕 引用關係
作者(外文)：Lin, Yu-chen／Lee, Bruce C.Y.
出版日期：2011
卷期：18:2
頁次：頁1-21
主題關鍵詞：社會責任投資；行為意向；計畫行為理論；Corporate social esponsibility；Behavior intention；Reasoned action theory
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:10
  • 點閱點閱:99
企業社會責任基金在歐美及日本已發展多年且日益受到重視；然而，台灣地區投資人對於企業社會責任基金相對陌生，市場反應也未如預期。有鑑於此，本研究針對台灣地區投資人申購企業社會責任基金之動機進行研究，希望藉此發掘影響其首次申購行為意向之因素，並提出具體建議。 本研究除以計畫行為理論為基礎，推導出研究假說外，並以EMBA 學生為樣本，進行各項統計分析與假說驗證，結果發現投資人態度為影響企業社會責任基金投資行為意向之最大關鍵因素，其中社會面態度較經濟面態度影響力為大，主觀規範對申購行為意向也有正向顯著影響，然而，知覺行為控制對申購行為意向沒有顯著影響；此外，男性投資企業社會責任基金行為意向較女性強，有聽過企業社會責任基金者，其申購行為意向也較強。本研究填補現有文獻對於企業社會責任基金申購行為了解之不足，對實務界人士掌握銷售此類基金之關鍵因素亦有幫助。
In Europe and Japan, the Corporate Social Responsibility (CSR) fund has been developed for years. In contrast, most investors in Taiwan are not familiar with the CSR fund. The purpose of this study is to explore investor’s motivation and intention of purchasing CSR fund, and investigate the determinants of their purchasing intention. Based on Reasoned Action Theory, the present study proposes some theoretical hypotheses and uses EMBA students as sample to empirically test them. Study results reveal that investor’s attitude is the key driver of purchasing intention of CSR fund. However, the influence of social attitude is stronger than that of economic attitude on purchasing intention. Subjective norm has positive influence on purchasing intention, while the effect of perceived behavior control on purchasing intention is not significant. In addition, male investors have higher purchasing intention of CSR fund than female. Investors who knew CSR fund before have higher purchasing intention than others. The current study improves our understanding on purchasing behavior of CSR fund and helps practitioners promote the fund.
期刊論文
1.Burgess, S. M.、Battersby, N.、Gebhardt, L.、Steven, A.(2005)。Money attitude and innovative consumer behavior: Hedge funds in South Africa。Advances in Consumer Research，32(1)，315-321。  new window
2.Greening, D. W.、Turban, D. B.(2000)。Corporate Social Performance as a Competitive Advantage in Attracting a Quality Workforce。Business and Society，39(3)，254-280。  new window
3.池祥麟、陳庭萱(20040600)。銀行業企業社會責任之探討。臺灣金融財務季刊，5(2)，111-127。new window  延伸查詢new window
4.Grube, J. W.、Morgan, M.、Mcgree, S. T.(1986)。Attitudes normative beliefs as predictor of smoking intentions and behavior: A test of three models。British Intention of Social Psychology，25(2)，81-93。  new window
5.Wood, D. J.(1991)。Toward Improving Corporate Social Performance。Business Horizons，34(4)，66-73。  new window
6.Kumar, Raman、Lamb, William B.、Wokutch, Richard E.(2002)。The End of South African Sanctions, Institutional Ownership, and the Stock Price Performance of Boycotted Firms Evidence on the Impact of Social/Ethical Investing。Business and Society，41(2)，133-165。  new window
7.Mahapatra, Sitikantha(1984)。Investor Reaction to Corporate Social Accounting。The Journal of Business Finance and Accounting，11(1)，29-40。  new window
8.Pava, M. L.、Krausz, J.(1996)。The Association between Corporate Social-Responsibility and Financial Performance: The Paradox of Social Cost。Journal of Business Ethics，15(3)，321-357。  new window
9.Dowell, Glen、Hart, Stuart、Yeung, Bernard(2000)。Do Corporate Global Environmental Standards Create or Destroy Market Value?。Management Science，46(8)，1059-1074。  new window
10.Orlitzky, Marc、Schmidt, Frank L.、Rynes, Sara L.(2003)。Corporate Social and Financial Performance: A Meta-Analysis。Organization Studies，24(3)，403-441。  new window
11.Epstein, Edwin M.(1987)。The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness。California Management Review，29(3)，99-114。  new window
12.Griffin, Jennifer J.、Mahon, John F.(1997)。The Corporate Social Performance and Corporate Financial Performance Debate: Twenty-Five Years of Incomparable Research。Business and Society，36(1)，5-31。  new window
13.Ajzen, Icek、Fishbein, Martin(1977)。Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research。Psychological Bulletin，84(5)，888-918。  new window
14.Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology，32(4)，665-683。  new window
15.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
16.Gopi, M.、Ramayah, T.(2007)。Applicability of Theory of Planned Behavior in Predicting Intention to Trade Online; Some Evidence from a Developing Country。International Journal of Emerging Markets，2(4)，348-360。  new window
學位論文
1.劉承梓(2008)。消費者對壽險業務員銷售共同基金之購買意願研究--以某壽險公司之保戶為例(碩士論文)。樹德科技大學。  延伸查詢new window
2.吳耀宗(2008)。金融機構理財服務品質與顧客共同基金購買意願之研究(碩士論文)。高苑科技大學。  延伸查詢new window
3.齊國瑛(2007)。中華民國消費者文教基金會成員採行倫理消費之行為意向(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey：Prentice-Hall。  new window
2.Drucker, P. F.(1993)。Post-Capitalist Society。Butterworth Heinemann。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
4.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.林佩蓉(2007)。投資人購買共同基金之選擇特性與影響因素之研究。  延伸查詢new window
2.張倉祥(2009)。共同基金購買行為意向之研究-計劃行為理論之應用。  延伸查詢new window
3.陳眉衣(2008)。影響投資人購買社會責任投資基金之因素。  延伸查詢new window
4.蕭美娟(2004)。社會責任投資共同基金績效探討：以美國資產管理業者為例。  延伸查詢new window
5.Anand, P. ; Cowton, C. J.(1993)。The Ethical Investor: Exploring Dimensions of Investment Behaviour。  new window
6.Armitage, C. J. ; Conner, M.(2001)。Social Cognitive Determinants of Blood Donation。  new window
7.Burnkrant, R. E. ; Page, T. J.(1988)。The Stucture and Antecedents of the Normative and Attitudinal Component of Fishbein’s Theory of Reason Action。  new window
8.Chih, H. ; Shen, C. ; Kang, F.(2008)。Corporate Social Responsibility, Investor Ptection, and Earnings Management: Some International Evidence。  new window
9.Conner, M. ; Norman, P. ; Bell, R.(2002)。The Theory of Planned Behavior and Healthy Eating。  new window
10.Cummings, L. S.(2000)。The Financial Performance of Ethical Investment Trusts: An Australian Perspective。  new window
11.Ellmen, E.(1987)。How to Invest your Money with a Clear Conscience: The Canadian Guide to Profitable Ethical Investing，Toronto, Canada：Lorimer。  new window
12.Hutton, R. ; D'antonio, L. ; Johnsen, T.(1998)。Socially Responsible Investing。  new window
13.Kozup, J. ; Howlett, E. ; Pagano, M.(2008)。The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics。  new window
14.Rivoli, P.(2003)。Making a Difference or Making a Statement? Finance Research and Socially Responsible Investment。  new window
15.Roberts, J. A.(1996)。Will the Real Socially Responsible Consumer Please Step Forward ?。  new window
16.Schrader, U.(2006)。Ignorant Advice: Customer Advisory Service for Ethical Investment Funds。  new window
17.Schwartz, M. S. ; Carroll, A. B.(2008)。Integrating and Unifying Competing and Complementary Frameworks the Search for a Common Core in the Business and Society Field。  new window
18.Seifert, B. ; Morris, S. A. ; Bartkus, B. R.(2004)。Having, Giving, and Getting: Slack Resources, Corporate Philanthropy and Firm Financial Performance。  new window
19.Sparkes, R.(2001)。Ethical Investment: Whose Ethics, which Investment?。  new window
20.Vyvyan, V. ; Ng, C. ; Brimble, M.(2007)。Socially Responsible Investing: The Green Attitudes and Grey Choices of Australian Investors。  new window
21.Warhurst, A. ; Mitchell, P.(2002)。Corporate Social Responsibility and the Case of Summitville Mine。  new window
圖書論文
1.Ajzen, I.(1985)。From intentions to actins: A theory of planned behavior。Action-control: From cognition to behavior。Springer-Verlag。  new window
 
 
 
 
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