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題名：「網路調查風險知覺量表」編製之研究
書刊名：測驗學刊
作者：許獻元／賴怡樺／金忻瑩
作者(外文)：Hsu, Hsien-yuan／Lai, Yi-hua／Chin, Hsin-ying
出版日期：2013
卷期：60:2
頁次：頁351-368
主題關鍵詞：風險知覺理論；量表發展；填答率；網路調查；Measurement development；Perceived risk theory；Response rate；Web surveys
原始連結：連回原系統網址new window
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相較於傳統的紙本或電話訪問等調查方式，網路調查面臨更嚴重的低回收率問題，回收率過低可能會威脅網路調查之品質，故如何有效提升受訪者網路問卷之填答意願實為重要課題。本研究擬發展的「網路調查風險知覺量表」，係以風險知覺理論為依據，並從中挑選出兩個重要的構面：隱私風險與時間風險，每個構面各有五個題項。本研究以609位大學生為研究對象，以紙本問卷蒐集資料後進行交叉效度驗證，EFA的分析結果支持有兩個因素可被萃取，而CFA的結果則是進一步確認二因子的測量模型能合理地適配資料，結果顯示量表具有良好的建構效度。該量表各個構面的題目所測得分數之內部一致性分別為0.78（隱私風險）以及0.72（時間風險），總量表之內部一致性為0.80，結果數值為合理範圍。基於本研究所編製之量表，未來研究可繼續探討隱私、時間風險與網路問卷填答率之間的關係。
Compared to other self-administered survey modes (e.g. mail, telephone), web surveys encounter more difficulties with low response rates. It is not surprising then that increasing participants' willingness to respond to web surveys has became the most important issue in survey methodology. In the current study, the Perceived Risk of Web Survey Questionnaire (PRWSQ) was developed based on Perceived Risk Theory. PRWSQ comprised two constructs (privacy and time risks) that were measured by 5 items, respectively. Survey data consisting of 609 college students' responses to PRWSQ were analyzed for cross validation of score validity (EFA and CFA). Results indicated that a two-factor measurement model was validated. Moreover, the internal consistency reliabilities for privacy risk subscale, time risk subscale, and overall PRWSQ were 0.78, 0.72, and 0.80, respectively. Future studies are encouraged to investigate the relationship between response rates of web surveys and privacy and time risks.
期刊論文
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3.Deutskens, E.、Ruyter, K. D.、Wetzels, M.、Oosterveld, P.(2004)。Response rate and response quality of internet-based surveys: An experimental study。Marketing Letters，15(1)，21-36。  new window
4.Fang, J.、Shao, P.、Lan, G.(2009)。Effects of innovativeness and trust on web survey participation。Computers in Human Behavior，25，144-152。  new window
5.Fricker, Scott、Galesic, Mirta、Tourangeau, Roger、Yan, Ting(2005)。An experimental comparison of web and telephone surveys。Public Opinion Quarterly，69(3)，370-392。  new window
6.Gerbing, D. W.、Hamilton, J. G.(1996)。Viability of exploratory factor analysis as a precursor to confirmatory factor analysis。Structural Equation Modeling: A Multidisciplinary Journal，3(1)，62-72。  new window
7.Liebermann, Y.、Stashevsky, S.(2002)。Perceived risks as barriers to internet and e-commerce usage。Qualitative Market Research，5(4)，291-300。  new window
8.Lonnqvist, J.-E.、Paunonen, S.、Verkasalo, M.、Leikas, S.、Tuulio-Henriksson, A.、Lonnqvist, J.(2007)。Personality characteristics of research volunteers。European Journal of Personality，21，1017-1030。  new window
9.Mitchell, V. W.(1992)。Understanding consumers' behaviour: Can perceived risk theory help?。Management Decision，30(3)，26-31。  new window
10.O'connor, B. P.(2000)。SPSS and SAS program for determining the number of components using parallel analysis and Velicer' MAP test。Behavior Research Methods, Instruments, and Computers，32(3)，396-402。  new window
11.Porter, S. R.、Umbach, P. D.(2006)。Student survey response rates across institutions: Why do they vary?。Research in Higher Education，47(2)，229-247。  new window
12.Porter, S. R.、Whitcomb, M. E.(2003)。The impact of contact type on web survey response rates。Public Opinion Quarterly，67，579-588。  new window
13.Porter, S. R.、Whitcomb, M. E.(2005)。Non-response in student surveys: The role of demographics, engagement and personality。Research in Higher Education，46(2)，127-152。  new window
14.Samadi, M.、Yaghoob-Nejadi, A.(2009)。A survey of the effect of consumers' perceived risk on purchase intention in E-shopping。Business Intelligence Journal，2(2)，261-275。  new window
15.Sax, L. J.、Gilmartin, S. K.、Bryant, A. N.(2003)。Assessing response rates and nonresponse bias in web and paper surveys。Research in Higher Education，44(4)，409-432。  new window
16.Vicente, P.、Reis, E.(2010)。Using questionnaire design to fight nonresponse bias in web surveys。Social Science Computer Review，28(2)，251-267。  new window
17.Couper, M. P.(2000)。Web surveys: A review of issues and approaches。Public Opinion Quarterly，64(4)，464-494。  new window
18.Cook, C.、Heath, F.、Thompson, R. L.(2000)。A meta-analysis of response rates in web-or internet-based surveys。Educational and Psychological Measurement，60(6)，821-836。  new window
19.Couper, M. P.、Traugott, W. M.、Lamias, M. J.(2001)。Web survey design and administration。Public Opinion Quarterly，65(2)，230-253。  new window
20.Mitchell, V. W.(1999)。Consumer perceived risk: conceptualisation and models。European Journal of Marketing，33(1/2)，163-195。  new window
21.Weber, E. U.、Blais, A. R.、Betz, N. E.(2002)。A domain-specific risk-attitude scale: Measuring risk perceptions and risk behaviors。Journal of Behavioral Decision Making，15(4)，263-290。  new window
22.Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies，59(4)，451-474。  new window
23.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management，1(1/2)，45-71。  new window
24.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
25.Jackson, D. L.、Gillaspy, J. A. Jr.、Purc-Stephenson, R.(2009)。Reporting practices in confirmatory factor analysis: An overview and some recommendations。Psychological Methods，14(1)，6-23。  new window
26.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。  new window
會議論文
1.Blumenstiel, J. E.、Rosmann, J.、Steinbrecher, M.(2011)。Why do respondents drop-out from online survey? Results from follow-up surveys in the German Longitudinal Election Study (GLES), Paper presented at the European Survey Research Association conference。European Survey Research Association conference, ESRA, Lausanne, Switzerland。ESRA, Lausanne, Switzerland。  new window
2.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
學位論文
1.周彥孜(2008)。影響學生使用網路教學評鑑意願之研究--以國立台灣科技大學為例(碩士論文)。國立臺灣科技大學。  延伸查詢new window
2.Cox, D. F(1967)。Synthesis-perceived risk and information handling, taking and information handling on consumer behavior(-)，Boston, MA。  new window
圖書
1.Bauer, R. A.(1960)。Consumer behavior as risk taking, Paper presented at the 43rd conference of the American Marketing Association。Chicago, IL。  new window
2.NSSE(2011)。National Survey of Student Engagement Overview 2011。Bloomington, CA：Indiana University Center for Postsecondary Research。  new window
3.Vehovar, V.、Batagelj, Z.、Manfreda, K. L.、Zaletel, M.(2002)。Nonresponse in web surveys。New York, NY：John Wiley and Sons。  new window
4.Muthen, L. K.、Muthen, B. O.(1998)。Mplus user's guide。Los Angeles, CA：Muthen, L. K., Muthen, B. O.。  new window
5.邱皓政(2011)。結構方程模式：LISREL/SIMPLIS原理與應用。雙葉書廊。  延伸查詢new window
6.Dillman, D. A.(2007)。Mail and Internet surveys: the tailored design method。John Wiley & Sons, Inc.。  new window
7.Thompson, Bruce(2004)。Exploratory and confirmatory factor analysis: Understanding concepts and applications。American Psychological Association。  new window
8.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
其他
1.王麗雲(2011)。臺灣高等教育整合資料庫：98學年度高等教育師生問卷調查--大一新生調查分析報告，https://www.cher.ntnu.edu.tw/?p=426， 20120414。  延伸查詢new window
2.王麗雲(2010)。臺灣高等教育整合資料庫：97學年度高等教育師生問卷調查--大一新生調查分析報告，https://www.cher.ntnu.edu.tw/?p=163， 20120414。  延伸查詢new window
3.Haisley, E.，Kaufmann, C.，Weber, M.(2010)。How much risk can I handle? The role of experience sampling and graphical displays on one's investment risk appetite and comprehension, SSRN eLibrary，http://papers.ssrn.comlsoI3/papers.cfm?abstract_id=1616186， 20120414。  new window
圖書論文
1.Cunningham, Scott M.(1967)。The Major Dimensions of Perceived Risk。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。  new window
2.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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