台灣生產之茶葉，隨著茶葉市場交易方式的改變，茶業產銷模式也隨之改變。首先，本研究延伸許漢卿（2003）茶業產銷模式，進一步提出符合現況之產銷模式。然而，現況之產銷模式仍存在許多產銷問題，接著，運用系統思考觀點解析未建立適當產銷制度。最後，提出解決對策，要建立適當產銷制度，應改變自產、自製、自銷政策，建議重新定義茶業之產、製、銷分工產銷模式，成立產銷聯盟，共同建立茶葉交易市場。

With the advent of different tea marketing, the production and distribution model of the tea industry in Taiwan has shifted. However, facing these developments, few studies have attempted to find solutions to the growing changes. In this study, Hsu’s tea industry production and distribution model was taken as the prototype, out of which a newer model has been developed in order to meet current needs. Nevertheless, even with this new production and distribution model in place, there still lies a multitude of production and distribution problems to be resolved. Next, a systems thinking perspective analysis was applied in the examination of questions such as "an inadequate production-marketing system," in order to attempt to devise counter-strategies. To establish an appropriate, effective production and distribution model, former policies in individual production, manufacture marketing must be relinquished, and a new model of division of labor in production, manufacture, and marketing must be assumed so as to reconfigure the tea industry.