The change of post-Cold War geopolitical landscapes has fostered the new development of regional cooperation as well as Asian regionalism and integration. Identity become more and more important in the process of regional integration, so Asian countries, especially East Asian countries take measures to strengthen the construction of regional identity. What they hope is to expedite the progress of regional integration through constructing regional identity. Asian countries generally relied more on the meeting of minds and hearts, consensus-building, peer pressure, and unilateral good and proper behavior which is identified as Asian way. It is to see Asian values or Confucianism as determining the special characteristics different from Western culture. Also the Asian financial crisis and the development of other regional integration etc. make regional identity become a necessity for Asian countries. They put the construction of regional identity into practice by way of creating regional culture, building collective memory, teaching compulsory history courses and promoting regional consciousness. There is more progress of building Asian regional identity in East Asia. Therefore, this paper is to focus more on the process of building Asian regional identity in East Asia. No matter whether the idea of East Asia Economic Caucus (EAEC) was raised in the 1990s or the concept of East Asia Community in 2000 indicates that East Asian countries make effort to construct a new identity from the top-down. There are three factors responding the construction of Asian regional identity from the bottom-up which are Southeast Asia culture week, common consumer's culture in the big cities of East Asian countries, and people's embrace of common political norms in East Asia countries. They are very useful in the construction of regional identity. However, the construction of East Asian regional identity still faces challenges, such as Asian way without enough institutional and legal enforcement, the dispute of sovereignty and territory, the worry of the future role of China, and the opposition from the US and so on. That is to say, the construction of regional identity is not on its own, power and institution need also to be taken into account in realizing regional identity, otherwise the progress of building regional identity would probably be limited.